Open main menu

FeedBurner is a web feed management provider launched in 2004.[1] It provides custom RSS feeds and management tools for bloggers, podcasters, and other web-based content publishers. Google acquired FeedBurner in 2007.

FeedBurner
FeedBurner.png
Type of site
Web feed management
OwnerGoogle (bought on June 3, 2007)
Websitefeedburner.google.com
LaunchedFebruary 2004; 15 years ago (2004-02)
Current statusActive

FeedBurner was founded by Dick Costolo, Eric Lunt, Steve Olechowski, and Matt Shobe. The four founders were consultants together at Andersen Consulting (now Accenture).[1] Costolo went on to serve as chief executive officer of Twitter from 2010 to 2015.

Contents

ServicesEdit

Services provided to publishers include traffic analysis[2] and an optional advertising system. Though it initially was not clear whether advertising would be well-suited to the RSS format,[3] authors now choose to include advertising in two-thirds of FeedBurner's feeds.[4] Users can find out how many people have subscribed to their feeds and with what service/program they subscribed.

Published feeds are modified in several ways, including automatic links to Digg and del.icio.us, and "splicing" information from multiple feeds.[5] FeedBurner is a typical Web 2.0 service, providing web service application programming interfaces (APIs) to allow other software to interact with it. As of October 5, 2007, FeedBurner hosted over a million feeds for 584,832 publishers, including 142,534 podcast and videocast feeds.[6]

HistoryEdit

On June 3, 2007, FeedBurner was acquired by Google Inc., for a rumored price of $100 million.[7] One month later, two of their popular "Pro" services (MyBrand and TotalStats) were made free to all users.[8]

On May 26, 2011, Google announced that the FeedBurner APIs were deprecated.[9] Google shut down the APIs on October 20, 2012.[10]

Google "retired" AdSense for Feeds on October 2, 2012 and shut it down on December 3, 2012.[11]

ReferencesEdit

  1. ^ a b Wolinsky, Howard (2005-09-06). "Helping Publishers, Bloggers Get the Word Out". Chicago Sun-Times. Archived from the original on 2006-03-17. Retrieved 2019-01-24.
  2. ^ "Mining For Data In Blogs". TechWeb. 2006-07-17. Archived from the original on July 20, 2006. Retrieved 2006-08-10.CS1 maint: Unfit url (link)
  3. ^ "Advertisers Muscle Into RSS". Wired News. 2004-11-18. Retrieved 2006-08-10.
  4. ^ "FeedBurner buys BlogBeat, expanding blog analysis". Reuters. 2006-07-17. Retrieved 2006-08-10.
  5. ^ "The Feed Thickens". Flickr. 2004-07-14. Retrieved 2006-08-10.
  6. ^ "About FeedBurner". FeedBurner.com. Retrieved 2007-09-30.
  7. ^ "Techcrunch confirms Google buyout of FeedBurner".
  8. ^ "FreeBurner for Everyone". FeedBurner. Archived from the original on February 16, 2009. Retrieved 2007-10-27. Beginning today, two of FeedBurner's previously for-pay services, TotalStats and MyBrand, will be free.
  9. ^ "Spring cleaning for some of our APIs". Google Code. Retrieved 2011-05-27. These APIs are now deprecated but have no scheduled shutdown date: Code Search API, Diacritize API, Feedburner APIs, Finance API, Power Meter API, Sidewiki API, Wave API.
  10. ^ "FeedBurner API (Deprecated)". Google Code. Archived from the original on May 5, 2012. Retrieved 2012-09-11. Important: The Google Feedburner APIs have been officially deprecated as of May 26, 2011 will be shut down on October 20, 2012.
  11. ^ "Continues: Google Kills AdSense For Feeds". TechCrunch. September 28, 2012. Retrieved September 29, 2012.

External linksEdit