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Famous Players Limited Partnership, DBA Famous Players, is a Canadian-based subsidiary of Cineplex Entertainment. As an independent company, it existed as an film exhibitor and cable television service provider. Famous Players operated numerous movie theatre locations in Canada from British Columbia to Newfoundland and Labrador. The company was owned by Viacom Canada but was sold to Onex Corporation-owned Cineplex Galaxy LP in 2005.
|Formerly||Famous Players Canadian Corporation|
Famous Players Ltd.
Famous Players Inc.
|Founded||January 23, 1920|
(founder of earliest ancestor circuit)
|Headquarters||Toronto, Ontario, Canada|
Number of locations
|John Bailey, President & CEO|
Number of employees
|Parent||Gulf+Western Canada (1971–1989)|
Paramount Communications (1989–1994)
National Amusements (Viacom) (1994–2005)
Cineplex Entertainment (2005–present)
|Subsidiaries||Famous Players Media|
Famous Players Development Corporation
Famous Players Canadian Corporation dates back to the early days of Famous Players Film Company (later Paramount Pictures), founded in 1912, as its earliest predecessor, though that company did not have any operations in Canada until 1920, when it bought Nathan Nathanson's Paramount Theatre chain, which Nathanson had established four years earlier.[nb 1] Nathanson, along with being the 5th richest person in the world, became the first president of the resulting entity, Famous Players Canadian Corporation Limited. In 1923, Famous Players bought out rival Allen Theatres, acquiring many buildings in the process . The Famous Players Theatres chain was always strongly linked with Paramount, and was a wholly owned subsidiary of Paramount Communications at the time that firm was acquired by Viacom in 1994. Some of the most high-profile and popular theatres in the Famous Players chain were the Imperial and the Uptown in Toronto; and the Capitol, Orpheum, Stanley, and Strand in Vancouver.
Originally began with 13 theatres located in Ontario and British Columbia, the company quickly expanded its holdings to 100 by the end of 1926. Until the 1950s, the company continued to build its operations in the movie theatre sector.
In 1952, however, Famous Players began to invest in the new technology. First, the company purchased the rights to a coinbox system that connected to television sets. A year later, it purchased its first broadcasting assets, CKCO-TV in Kitchener, Ontario and CFCM-TV in Quebec City.
At the end of the 1950s, the company acquired the first of many cable TV companies it would come to own, thus adding control over the distribution of its TV product. As the industry grew, starting in the mid-1960s, so did the assets of Famous Players in this segment. In 1971, the company sold off the majority of its shareholdings in its movie theatre and other non-TV-related entertainment holdings to Gulf + Western Canada and subsequently changed its name to Canadian Cablesystems Limited, reflecting the new focus of its operations. Canadian Cablesystems was the owner and operator of Metro Cable, which served parts of Metro Toronto, as well as a minority shareholder in several other cable companies, until it was purchased by Rogers Cablesystems Ltd. (founded by Ted Rogers) in 1978.
Most famously, Famous Players Theatres allowed the lease on a property containing the entrance of one of its flagship Toronto locations, the Imperial Six, to lapse in 1986. Cineplex immediately took over the lease, denying Famous Players Theatres access to the portion of the property that they already owned outright. Famous Players eventually sold its property to Cineplex Odeon Cinemas, on the condition it never again be used to show filmed entertainment. Cineplex's live-theatre division renovated the theatre; renamed the Pantages Theatre, it hosted The Phantom of the Opera for ten years. The theatre was renamed the Canon in 2001 and then again in 2011 as the Ed Mirvish Theatre, which it is currently known, in honour of the popular businessman and ironically Mr. Drabinsky's main competitor in live theatre in Toronto.
Growth and challengesEdit
Famous Players expanded throughout the 1990s.
In 1993 Barbara Turnbull made a complaint with the Ontario Human Rights Commission over lack of accessibility in cinemas operated by Famous Players; in 2001 the commission ruled in her favor, however two cinemas were closed instead of made fully accessible.
Under chairman John Bailey, Famous Players re-built its infrastructure from 1996 to 2003 with new "megaplex" theatre brands featuring stadium seating, such as SilverCity and Coliseum, with food courts and video games. Around that time, AMC Theatres entered the Canadian market, and most of the traditional ties between the existing chains and the major studios began to unwind, putting all three chains in full-on competition in several major markets.
The company once operated a number of drive-in theatres, but most have been closed and replaced with modern theatres. Until 2004, it operated theatres in the Maritimes, none of which were branded-concept theatres; these were sold to the region's dominant exhibitor, Empire Theatres.
Sale to Cineplex Galaxy and aftermathEdit
In February 2005, Viacom announced the sale of Famous Players for $400 million. Cineplex Galaxy, controlled by Onex Corporation acquired Famous Players from Viacom for $500 million (about US$397 million) in June 2005, with the deal being completed on July 22. To satisfy antitrust concerns, on August 22, 2005, the group announced the sale of 27 locations in Ontario and western Canada to Empire Theatres.
In December 2019, UK-based Cineworld plans to acquire the now renamed Cineplex Entertainment which will see the former 47 Famous Players theatres into the fold. The sale will make Cineworld the largest cinema chain in North America with the ownership of Regal Cinemas. The company stated that Cineplex's operations were to be integrated with Regal and that it planned to reach $120 million in cost efficiencies and revenue synergies including the adoption of a subscription service scheme similar to Regal and Cineworld.
The deal between Cineworld and Cineplex Entertainment fell through due to breaches in agreement and the effects of the COVID-19 pandemic in June 2020.
The last theatre operating in a major city under the Famous Players name was Famous Players Canada Square Cinemas, located at the intersection of Yonge and Eglinton. The multiplex opened in 1985 as a Cineplex Odeon and was a local favourite for its retro feel and independent film showings. Before the theatre closed on October 24, 2021, the theatre was acquired by Famous Players in 2001 due to expansion limitations at nearby SilverCity Yonge and Eglinton.  Only three theatres in Lasalle, Prince George and Prince Rupert remain open under the Famous Players brand. However, the corporate entity, Famous Players LP, remains nominally active as a subsidiary of Cineplex.
Prior to merging with Cineplex, Famous Players operated five theatre brands: Famous Players, SilverCity (French: StarCité), Coliseum (French: Colisée), Colossus and Paramount. Of these, Cineplex only preserved the first two brands, which amount to 20 locations as of 2019. The Coliseum and Colossus theatres sold to Cineplex were renamed to Cineplex Cinemas, though the unique features of the original brands were preserved. Similarly, Paramount theatres now use the Scotiabank Theatre brand since 2007.
Many theatres had served Pepsi products in addition to popcorn with restaurants such as Burger King, New York Fries, Wetzel's Pretzels, Taco Bell, TCBY, Baskin Robbins and Starbucks. Those were heavily replaced by Coca-Cola and Outtakes with some theatres retaining Starbucks.
- The Canadian "Paramount Theatre" chain was not affiliated with the American chain with the same name.
- "Cineplex Annual Information" (PDF). irfiles.cineplex.com. March 28, 2018.
- Cineplex Entertainment (2012-01-18). "Cineplex Celebrates 100 Years of Movie Memories". Retrieved 2013-06-27.
- Moore, Paul S. (Fall 2003). "Nathan L. Nathanson Introduces Canadian Odeon: Producing national competition in film exhibition" (PDF). Canadian Journal of Film Studies. 12 (2): 22–45. doi:10.3138/cjfs.12.2.22. Retrieved 2010-11-11.
- "The Allen Family". Silent Cinema in Quebec.
- "Rogers defends its bid to buy Canadian Cablesystems". The Globe and Mail, September 13, 1978.
- Canon Theatre renamed in honour of Ed Mirvish | Toronto Star. Thestar.com (2011-12-06). Retrieved on 2013-12-09.
- 🖉"Editorial | Barbara Turnbull set an inspiring example: Editorial". thestar.com. May 11, 2015.
- "Viacom may sell billion-dollar baby".
- "Regal Owner Cineworld to Acquire Canada's Cineplex for $2.1 Billion". The Hollywood Reporter. 15 December 2019. Retrieved 2019-12-16.
- "Cineworld Backs Away from $2.1 Billion Deal for Canada's Cineplex". 13 June 2020.
- "Beloved Toronto movie theatre shuts down after more than three decades of flicks".
- "Famous Players Limited Partnership · 2300 Yonge St, 2022-04-15, Toronto, M4P 1E4".