FaZe Clan

FaZe Clan (formerly FaZe Sniping) is a professional esports and entertainment organization headquartered in Los Angeles, United States. Founded on May 30, 2010, the organization has players from around the world, across multiple games, including Call of Duty, Counter-Strike: Global Offensive, PlayerUnknown's Battlegrounds, Tom Clancy's Rainbow Six Siege, FIFA, Valorant, Fortnite Battle Royale and Rocket League. In 2020, the organization expanded into the Asian market, acquiring a Thai PUBG Mobile and FIFA Online roster.

FaZe Clan
Faze Clan.svg
Short nameFaZe
Games
FoundedMay 30, 2010; 11 years ago (2010-05-30)
Location
Colors   
Owners
PresidentTom Fox
CEOLee Trink
Partners
Websitefazeclan.com Edit this at Wikidata
YouTube information
Channel
Years active2010–present
Genregaming
Subscribers8.7 million[1][2]
Total views1.1 billion[1][2]
YouTube Silver Play Button 2.svg 100,000 subscribers 2011[3]
YouTube Gold Play Button 2.svg 1,000,000 subscribers 2012[3]

Updated: July 3, 2021

History

FaZe Sniping made its debut on YouTube on May 30, 2010.[4] Originally, the group were a Call of Duty clan founded by three players, Eric "CLipZ" Rivera, Jeff "House Cat" Emann (now known as "Timid") and Ben "Resistance" Christensen.[5] The trio garnered a reputation for innovating trickshotting in the game Call of Duty: Modern Warfare 2.[6] Their YouTube content took off when Ted "Fakie" joined the clan. It was then when FaZe unveiled the most popular series on their channel, ILLCAMS.[7] FaZe Clan's focus on trickshotting and a personality/social-media approach led to FaZe Clan becoming one of the first popular YouTube video game channels, compared to other Call of Duty channels which were focused on winning tournaments.[4] In 2012, the channel had one million subscribers, and the clan began to branch out into esports competitions.[8][4] Teams under the FaZe name began competing in competitions such as the Call of Duty Championship and Counter-Strike: Global Offensive Major Championships, who were separate from the clan's YouTube content creators, splitting members of FaZe Clan into two mostly autonomous camps.[8] Originally, FaZe Clan did not have a corporate structure, however the original CEO was Brazilian Thomas "Temperrr" Oliveira, who had been a member of FaZe since he was 16 years old.[8] Oliveira and COO Richard “Banks” Bengston created the first FaZe shared home in 2014 in Plainview, New York, where they could incorporate lifestyle content with their gaming content.[9]

In 2015, former social media platform Hubrick, run by Norwegian entrepreneur Sebastian Guerts, decided to invest in FaZe Clan.[8] Hubrick recruited former record executive Lee Trink to serve as CEO.[8] In January 2016, FaZe Clan acquired European esports team G2 Esports's Counter-Strike: Global Offensive international lineup,[10] who competed as FaZe Clan in the 2016 MLG Major Championship: Columbus,[11] The team won second place in ELEAGUE Major: Boston 2018, losing to US-based Cloud9.[12] In 2017, Bengston moved to Los Angeles, starting a new shared home with YouTubers called the Clout House.[9] FaZe Clan were the runners up in ESL Pro League Season 6 in 2017,[13] and second runners up of ESL Pro League Season 7 and ESL One Cologne 2018. FaZe Clan were the champions of ELeague CS:GO Premier in 2017, winning $500,000 of prize money.[14]

In 2018, Greg Selkoe, founder of streetware web retailer Karmaloop, became the president of FaZe Clan, with CEO Lee Trink stepping into the CEO role full-time.[15][4] In late 2018, FaZe Clan opened its series A funding round. Throughout 2019, musicians Ray J, DJ Paul, Offset, Swae Lee, Yo Gotti, Pitbull, and Disco Fries, basketball players Meyers Leonard, Josh Hart, Ben Simmons, Jamal Murray, footballer Gregory van der Wiel, skateboarder Nyjah Huston, radio host Big Boy, music executives Sylvia Rhone, Troy Carter and Guy Oseary and actor Chris O'Donnell invested in FaZe Clan.[16][17][18][19][20] In December 2019, FaZe closed its series A led by entrepreneur Jimmy Iovine and mobile e-commerce platform NTWRK.[21][22] In January 2020, FaZe Clan obtained a $22.7 million investment loan from Canaccord Genuity, a Canadian financial company.[23][24]

On June 18, 2020, FaZe Clan announced its co-ownership of CTRL, a food supplement company.[25]

In December 2020, the FaZe Clan was worth $305 million. The same month the revenue of FaZe Clan was estimated $40 million.[26]

On June 10, 2021, FaZe Clan was the first esports team that was featured on the cover of Sports Illustrated.[27]

In September 2021, FaZe Clan and DC Comics collaborated on a limited edition comic book, written by Josh Trujillo and illustrated by Scot Eaton, featuring Batman and several members of the FaZe Clan.[28]

Red Reserve

On December 5, 2014, FaZe Clan announced the founding of Red Reserve as a subdivision to the organization. They would go on to upload content similar to FaZe's until June 2016, where they cut ties with FaZe to explore other opportunities under their own banner.[citation needed]

FaZe Studios

In April 2020, it was reported that FaZe Clan and Michael Sugar, film and television producer and founder of Sugar23, partnered to form FaZe Studios. The studio would focus on creating feature films and scripted television series.[29] The plan was accelerated due to the lack of live content being produced by traditional networks during the pandemic.[30][31] Their first film, Crimson, was released on October 29, 2020, and stars Brian "Rug" Awadis in a leading role.[32]

Current divisions

Call of Duty

FaZe France

On September 19, 2013, FaZe eSniping, their competitive Call of Duty sniping division, was announced with the joining of Raphael "Zydar" Zydar, Elliot "Hyspe" and Kevin "RanbOw", led by Anil "WaRTeK" Brancaleoni.[33] On April 3, 2014, FaZe Clan announced the rebranding of FaZe eSniping to FaZe France.[34] RanbOw left the team after one and a half years, with Anthony "Toto" replacing him.[35][36] On May 26, 2015, the players and staff of FaZe France stated they weren't satisfied with FaZe's plans and left to create their own organization.[37]

Atlanta FaZe

On May 2, 2019, Activision Blizzard announced that Atlanta Esports Ventures had purchased one of the first five franchise slots for the Call of Duty League. According to ESPN, the publisher was looking to sell slots for approximately $25 million per team.[38] "We have the opportunity to—once again—play a pivotal role in Atlanta's diverse esports community by bringing the future of Call of Duty esports to the city," said Hamilton in a release at the time.[39] AEV and FaZe Clan partnered together for the team, and in October 2019, they announced that the team would be named the Atlanta FaZe.[40]

Current roster

Players Coaches
Handle Name Nationality
aBeZy  Pharris, Tyler   United States 
Arcitys  Sanderson, Alec   United States 
Cellium  Jovel, McArthur   United States 
Simp  Lehr, Chris   United States 
Sibilants    Gray, Daunte   United States 
Head coach
  • James "Crowder" Crowder
Assistant coach(es)
  • Richard "RJ" Simoncelli

Legend
  • (I) Inactive
  • (S) Suspended
  •   Substitute
  •   Injury / Illness

Roster

Counter-Strike: Global Offensive

Current roster

FaZe Clan CS:GO roster
Players Coaches
Handle Name Nationality
rain  Nygaard, Håvard   Norway 
broky  Saukants, Helvijs   Latvia 
Twistzz  Van Dulken, Russel   Canada 
karrigan  Andersen, Finn   Denmark 
olofmeister  Kajbjer Gustafsson, Olof   Sweden 
Kjaerbye (I)  Kjærbye, Markus   Denmark 
coldzera (I)  David, Marcelo   Brazil 
Head coach
  • Vacant

Legend
  • (I) Inactive
  • (S) Suspended
  •   Substitute
  •   Injury / Illness

Latest roster transaction: February 15, 2021.

PlayerUnknown's Battlegrounds

Current rosters

PC
FaZe Clan PlayerUnknown's Battlegrounds roster
Players Coaches
Handle Name Nationality
Fuzzface  Tillberg-Persson, David   Sweden 
Aitzy  Kapustin, Ivan   Russia 
ubah  Jahnsen, Ludvik   Norway 
Gustav  Blønd, Gustav   Denmark 
rawryy    Logue, Rory   United Kingdom 
Head coach
  • Dylan "Didz" Didiano

Legend
  • (I) Inactive
  • (S) Suspended
  •   Substitute
  •   Injury / Illness

Latest roster transaction: December 16, 2020.

Mobile
FaZe Clan PUBG Mobile roster
Players Coaches
Handle Name Nationality
BulShark  Maneerat, Ratchapol   Thailand 
Vintorez  Pluksang, Tharit   Thailand 
MR5  Murasri, Thiraphong   Thailand 
TonyK  Muensa, Nattawut   Thailand 
sOup77  Thanayotpinyo, Paphawin   Thailand 
Korpaii  kamphusan, Thaphat   Thailand 
Head coach
  • Pollawat "MaFia" Kraipol

Legend
  • (I) Inactive
  • (S) Suspended
  •   Substitute
  •   Injury / Illness

Latest roster transaction: March 1, 2021.

Rainbow Six Siege

Current roster

FaZe Clan Rainbow Six Siege roster
Players Coaches
Handle Name Nationality
cameram4n  Hespanhol, Gabriel   Brazil 
Astro  Buzzachera, Leonardo   Brazil 
Bullet1  Victor, José   Brazil 
cyb3r  Ramos, Jaime   Brazil 
soulz1  Romero Schinke, Lucas   Brazil 
Head coach
  • Matheus "Ramalho" Ramalho

Legend
  • (I) Inactive
  • (S) Suspended
  •   Substitute
  •   Injury / Illness

Latest roster transaction: March 4, 2021.

FIFA

Current rosters

FIFA
FaZe Clan FIFA roster
Players Coaches
Handle Name Nationality
Tass  Rushan, Tassal   United Kingdom 
Jas  Singh, Jas   United Kingdom 
Head coach
  • Vacant

Legend
  • (I) Inactive
  • (S) Suspended
  •   Substitute
  •   Injury / Illness

Latest roster transaction: December 16, 2020.

FIFA Online
FaZe Clan FIFA Online roster
Players Coaches
Handle Name Nationality
TDKeane  Songsaisakul, Teedech   Thailand 
Michael04  Rojjanasinlapin, Sorawit   Thailand 
JubJub  Varanan, Phatanasak   Thailand 
Head coach
  • Vacant

Legend
  • (I) Inactive
  • (S) Suspended
  •   Substitute
  •   Injury / Illness

Latest roster transaction: February 5, 2020.

Fortnite Battle Royale

Current roster

FaZe Clan Fortnite roster
Players Coaches
Handle Name Nationality
Nate Hill  Hill, Nate   United States 
Megga  Ackenine, Noam   United States 
Dubs  Walsh, Daniel   United States 
Martoz  Martinez, Manuel   Netherlands 
Mongraal  Jackson, Kyle   United Kingdom 
Bizzle  Miller, Timothy   United States 
Cented  Barron, Evan   Canada 
Head coach
  • Vacant

Legend
  • (I) Inactive
  • (S) Suspended
  •   Substitute
  •   Injury / Illness

Latest roster transaction: June 30, 2021.

Valorant

Current roster

FaZe Clan Valorant roster
Players Coaches
Handle Name Nationality
corey  Nigra, Corey   United States 
ZachaREEE  Lombardo, Zachary   United States 
babybay  Francisty, Andrej   United States 
Rawkus  Flaherty, Shane   United States 
BabyJ  Schline, Hunter   United States 
Head coach
  • Thomas "Trippy" Schappy

Legend
  • (I) Inactive
  • (S) Suspended
  •   Substitute
  •   Injury / Illness

Latest roster transaction: June 30, 2021.

Rocket League

Current roster

FaZe Clan Rocket League roster
Players Coaches
Handle Name Nationality
Allushin  Lagarec, Braxton   Canada 
AYYJAYY  Aebi, Austin   United States 
Firstkiller  Corral, Jason   United States 
Head coach
  • Julian "Moopy" Amador

Legend
  • (I) Inactive
  • (S) Suspended
  •   Substitute
  •   Injury / Illness

Latest roster transaction: September 3, 2021.

Partnerships and collaborations

FaZe Clan has been partnered with caffeinated drink mix brand Gamma Labs' G Fuel since 2012, which is currently one of the longest promotional collaborations in esports.[41] As a part of the collaboration, the company released FaZe-themed flavors, such as "FaZe Clan's Battle Juice" in 2019.[42] On May 2, 2019, Atlanta Esports Ventures announced the purchase of a franchise spot in Call of Duty league in partnership with FaZe Clan.[43] The resulting team, Atlanta FaZe, was announced on October 26, 2019.[44]

On November 22, 2018, FaZe Clan collaborated with sportswear manufacturer Champion to release exclusive clothing.[45] In 2019, Champion released exclusive clothing with FaZe on four occasions.[46][47][48][49] Champion is manufacturing most of the clothing released by FaZe. On March 14, 2019, FaZe Clan collaborated with clothing brand Siberia Hills for a limited-time hoodie release.[50]

On March 21, 2019, FaZe Clan announced its partnership with automobile manufacturer Nissan.[51] Nissan started producing two original series on FaZe's YouTube channel.

On September 26, 2019, football club Manchester City announced its partnership with FaZe Clan for content creation and clothing.[52]

On July 20, 2019, FaZe Clan opened a booth at ComplexCon 2019, where they sold exclusive clothing in collaboration with Champion, label Lyrical Lemonade and clothing brand 24karats.[47] They collaborated with 24karats again on August 16, 2019, to release clothing accessories,[53] and with Lyrical Lemonade on November 27 of the same year.[54] On September 17, 2019, FaZe Clan collaborated with headwear company New Era.[55] Through November 3 to 22, 2019, FaZe Clan collaborated with designer Warren Lotas, sportswear brand Kappa and clothing brand CLOT respectively to release exclusive clothing.[56][57]

In August 2021, FaZe Clan announced a sponsorship with McDonald's The companies will partner on a series of content and other projects featuring major FaZe Clan stars.[58]

Philanthropy

On April 11, 2018, FaZe Clan and Legia Warsaw listed one-of-a-kind polo shirts made for and signed by their CS:GO players to a charity auction website. The proceeds would go to purchasing equipment for the Institute of Mother and Child.[59] On March 15, 2020, FaZe Clan unveiled Fight 2 Fund, its four-week charity Call of Duty: Warzone event, in which social media influencers, YouTubers, streamers, celebrities, sportspeople and musicians participate. Viewers could donate money, which would be donated to charities helping people impacted by the coronavirus disease 2019.[60] The event raised over $124,000.[22]

References

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  2. ^ a b "About FaZeClan". YouTube.
  3. ^ a b "Fazeclan Monthly YouTube Statistics - Socialblade.com". March 19, 2015. Archived from the original on March 19, 2015.
  4. ^ a b c d Lorenz, Taylor (November 15, 2019). "Can FaZe Clan Build a Billion-Dollar Business?". The New York Times. Retrieved March 24, 2021.
  5. ^ @FaZeClan (August 7, 2014). "Correct answer was Resistance, Housecat, and Clipz! Thanks for being a fan :) @ohPoison_" (Tweet). Retrieved March 27, 2021 – via Twitter.
  6. ^ Mazique, Brian (July 23, 2018). "HOW FAZE CLAN IS REDEFINING WHAT CELEBRITY—AND A TEAM—CAN BE". Bleacher Report. Retrieved March 27, 2021.
  7. ^ "FaZe ILLCAMS". YouTube. June 2, 2010. Retrieved February 13, 2020.
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  9. ^ a b Webb, Kevin (April 21, 2020). "The story behind gaming giant FaZe Clan's new mansion in LA, which costs $80,000 per month and was once rented by Justin Bieber". Business Insider. Retrieved March 27, 2021.
  10. ^ Raven, Josh (January 25, 2016). "With $700,000 price tag, FaZe becomes the most expensive CS:GO team in history". Dot Esports. Retrieved March 28, 2021.
  11. ^ Gonzales, Dennis (March 30, 2016). "3 Storylines to watch at MLG Major Championship: Columbus". The Score Esports. Retrieved March 28, 2021.
  12. ^ Tullis, Matt (February 17, 2018). "The Big Wins Seen in ELEAGUE Major: Boston 2018". Medium. Retrieved March 28, 2021.
  13. ^ Bishop, Sam (December 12, 2017). "SK Gaming win the ESL Pro League Season 6 finals". Game Reactor. Retrieved March 28, 2021.
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  15. ^ "Faze Clan, 100 Thieves, And How Hip-Hop And Video Games Collide". Vibe. April 24, 2019. Retrieved March 28, 2021.
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  25. ^ @FaZeClan (June 18, 2020). "Today we're incredibly proud to announce FaZe Clan are now co-owners of @DrinkCTRL - the healthy Meal Replacement that tastes like the bottom of a Cereal bowl 🥣" (Tweet). Retrieved March 27, 2021 – via Twitter.
  26. ^ Settimi, Christina. "The Most Valuable Esports Companies 2020". Forbes. Retrieved August 2, 2021.
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  29. ^ Hitt, Kevin (April 28, 2020). "FaZe Clan and Sugar23 Partner to Form FaZe Studios". The Esports Observer. Retrieved May 17, 2020.
  30. ^ Amore, Samson (April 28, 2020). "FaZe Clan, Michael Sugar Launch FaZe Studios to Produce Films, TV". The Wrap. Retrieved March 28, 2021.
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  32. ^ Tangcay, Jazz (October 30, 2020). "YouTube Superstar FaZe Rug on His New Horror Film 'Crimson'". Variety. Retrieved October 30, 2020.
  33. ^ @AnilBrancaleoni (September 19, 2013). "Tout mes mates sont avec moi !" (Tweet). Retrieved March 27, 2021 – via Twitter.
  34. ^ @FaZeClan (April 3, 2014). "We are happy to announce we have officially re-branded our French division headed by WaRTeK to FaZe France!" (Tweet). Retrieved March 27, 2021 – via Twitter.
  35. ^ @IRanbOw (February 23, 2015). "Je quitte @FaZe_France j'ai plus grand chose a faire dedans, j'ai plus les moyens de stream ni l'envie" (Tweet). Retrieved March 27, 2021 – via Twitter.
  36. ^ @Sy_MrToto (January 18, 2015). "Je vous annonce officiellement que je fait partie de la Team FaZe France !" (Tweet). Retrieved March 27, 2021 – via Twitter.
  37. ^ Reynier, Carl (May 26, 2015). "Au revoir FaZe, nous débutons une nouvelle aventure !". TwitLonger (in French). Retrieved March 7, 2020.
  38. ^ Pei, Annie (May 2, 2019). "Activision Blizzard announces first 5 teams for Call of Duty esports league". CNBC. Retrieved April 3, 2020.
  39. ^ Shenke, Jarred (October 22, 2019). "Esports Team Owned By Cox Enterprises Buys Atlanta Property". Bisnow Atlanta. Retrieved April 3, 2020.
  40. ^ Duran, Heidi B. (October 28, 2019). "FaZe Clan, Atlanta Esports Ventures Reveal Call of Duty League Team, Atlanta FaZe". The Esports Observer. Retrieved April 3, 2020.
  41. ^ Nicholson, Jonno (March 10, 2020). "FaZe Clan extends and expands partnership with G FUEL". Esports Insider. Retrieved March 30, 2020.
  42. ^ "Gamma Labs is bringing back Pineapple as Battle Juice G Fuel". Stack3d. January 3, 2019.
  43. ^ Bhat, Keshav (May 2, 2019). "Five cities have purchased a spot in the upcoming franchised Call of Duty league". Charlie INTEL. Retrieved March 30, 2020.
  44. ^ Bloom, David (October 26, 2019). "Call of Duty League Adds FaZe Clan To Atlanta Franchise Partnership". Forbes. Retrieved January 25, 2020.
  45. ^ FaZe Clan [@FaZeClan] (November 22, 2018). "For Champions, by Champion" (Tweet). Retrieved March 30, 2020 – via Twitter.
  46. ^ FaZe Clan [@FaZeClan] (April 15, 2019). "F/Champion collab Round" (Tweet). Retrieved March 30, 2020 – via Twitter.
  47. ^ a b FaZe Clan [@FaZeClan] (July 16, 2019). "FaZe x Champion" (Tweet). Retrieved March 30, 2020 – via Twitter.
  48. ^ FaZe Clan [@FaZeClan] (October 24, 2019). "F/Champion for Breast Cancer Awareness Month" (Tweet). Retrieved March 30, 2020 – via Twitter.
  49. ^ FaZe Clan [@FaZeClan] (December 11, 2019). "FaZe Clan by Champion, the full Capsule Collection" (Tweet). Retrieved March 30, 2020 – via Twitter.
  50. ^ FaZe Clan [@FaZeClan] (March 14, 2019). "FaZe Clan x Siberia Hills" (Tweet). Retrieved March 30, 2020 – via Twitter.
  51. ^ "Nissan levels up into the world of esports with FaZe Clan and OpTic Gaming partnership". Nissan News USA. March 21, 2019. Retrieved March 30, 2020.
  52. ^ "City and FaZe Clan launch collaboration". Manchester City FC. September 26, 2019. Retrieved March 30, 2020.
  53. ^ @24karatsTOKYO (August 17, 2019). "【FaZe Clan×24KARATS POP UP】8.17(SAT)にFaZe Clan×24KARATS POP UPをPKCZ GALLERY STORE 中目黒にて開催いたします。今回のPOP UPの為に製作したFAZE CLAN × 24KARATS Collaboration Itemがリリースとなります。※詳しくはこちら 24karats.jp/blog/date/2019" (Tweet) (in Japanese). Retrieved May 15, 2021 – via Twitter.
  54. ^ @FaZeClan (November 29, 2019). "FaZe Clan by @LyricaLemonade Black Hoodie & Grey Hoodie Now Available Online for Purchase" (Tweet). Retrieved May 15, 2021 – via Twitter.
  55. ^ @FaZeClan (September 17, 2019). "FaZe Clan by @NewEraCap Now available only at: fazeclan.com" (Tweet). Retrieved May 15, 2021 – via Twitter.
  56. ^ @FaZeClan (November 3, 2019). "FaZe Clan by Warren Lotas is now available for an extremely limited time" (Tweet). Retrieved May 15, 2021 – via Twitter.
  57. ^ @FaZeClan (November 22, 2019). "FaZe Clan x Clot" (Tweet). Retrieved May 15, 2021 – via Twitter.
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External links