European Federation of Magazine Publishers

The European Magazine Media Association (formerly the European Federation of Magazine Publishers, FAEP) is a non-profit organization based in Brussels, Belgium that represents 15,000 publishers throughout Europe (mostly small- and medium-sized enterprises) publishing over 50,000 magazine titles in Europe.

European Magazine Media Association
HeadquartersBrussels, Belgium
Key people
Auke Visser, President
Max von Abendroth, Executive Director


EMMA's mission is to protect and promote the interests of European magazine publishers vis-à-vis the Institutions of the European Union: the European Commission, the European Parliament and the European Council. The main aim of EMMA is to ensure a long-term survival and prosperity of a plural, diverse and economically successful magazine publishing industry in the EU.

EMMA defends freedom of expression, promotes pluralism and diversity, and ensures that Europe's periodical press industry remains competitive and vibrant. It supports self-regulatory mechanisms, backed up by an equitable and balanced legal framework. EMMA points out that the freedom of commercial communication is an integral part of the overall principle of freedom of expression. Commercial communications are the life-blood of the majority of periodical publications.

As of 2017, EMMA's membership is composed of 21 national associations of magazine publishers and 16 corporate publishing companies in Europe. Altogether EMMA represents over 15,000 publishers (mostly small- and medium-sized enterprises) publishing over 50,000 magazine titles throughout Europe.[1]

Mission statementEdit

EMMA's mission is "to promote and protect the interests of publishers of the periodical press within the European Union thus ensuring the long-term survival and prosperity of a plural, diverse and economically successful magazine publishing industry in the EU". EMMA is included in the European Commission's register of interest representatives[permanent dead link].


The European representation of magazine publishers was founded in 1988 in Brussels under the French name "Federation des associations d'editeurs de periodiques de la C.E.E." (Federation of Associations of Periodical Publishers in the European Economic Community), which originally was abbreviated to FAEP. The goal of the association was, in close collaboration with its members and the authorities of the EEC, to study the regulations governing the activity of periodical publishers, mediate the relations between publishers, the EEC and member states, and to work to maintain the freedom to disseminate information, ideas and knowledge.

The name changed to European Federation of Magazine Publishers around 1993, when the EEC became the EU.

In October 2011, FAEP transitioned to EMMA, the European Magazine Media Association. However, despite the change in name and aesthetics, the main goals set down in 1988 remain. Today, EMMA defends freedom of expression, thus promoting pluralism and diversity, and ensures that Europe's periodical press industry remains competitive and vibrant. Moreover, EMMA supports self-regulatory mechanisms, backed by an equitable and balanced legal framework. EMMA also consistently points out that the freedom of commercial communication is an integral part of the overall principle of freedom of expression, since commercial communications are the life-blood of the majority of periodical publications.


The Future Media Lab.Edit

EMMA hosted the Future Media Lab. think tank, which was founded in 2012. The Future Media Lab. is an open forum that brings together media professionals, tech innovators, journalists and policy makers to create a new level of knowledge and unique insights at the interface of media- and tech innovation and public policy. For more information, visit the Future Media Lab. website:



Xavier Bouckaert is President of EMMA and has held the position since September 2017. Xavier has been actively involved in EMMA as the Chairman of its Corporate Advisory Group and as EMMA Board Member between 2013 and 2017. As a driver of change and innovation in his own media company, Mr. Bouckaert has also a deep knowledge of European politics.

Xavier has been CEO at Roularta Media Group IV since January 7, 2016. Before, he has been the Chief Operating Officer for Roularta Media Group NV since December 2009 and serves as Director of Magazines since 2009. Mr. Bouckaert joined RMG in 2005 as a Company Lawyer and Coordinator of Controlling. He is a Licentiate in Law and Civil-Law Notary. [2]

Honorary Vice-PresidentsEdit

There are three Honorary Vice-Presidents.

Rik de Nolf, Board member of Roularta Media Group in Belgium. Rik was born in Roeselare in 1949 and holds a degree in Law (RUG). He is involved since 1972 in the media group that funded his father Willy De Nolf (+ 1981) in 1954.

He started as publisher of the magazines Roularta and became in 1981 managing director and CEO of the group. He is also chairman of the "Supervision Council" [Conseil de Surveillance] of the Express Group / Roularta in Paris and President of the Flemish Media Company.

Meanwhile, Roularta grown into a multi-media group with operations in Belgium (2/3 of turnover), France (nearly 1/3 of turnover), but also in the Netherlands, Germany, Slovenia, Croatia and Serbia.

In Belgium, the major division "Free Press" is composed of the Streekkrant, The Sunday and Steps, with regional editions in the whole Dutch-speaking Belgium. With a major magazine activity Roularta also launched a new series of news and lifestyle magazines always in both languages such as Knack, Le Vif / L'Express, Trends, Soccer / Foot Magazine but also the monthly magazines Nest, Plus, and others BtoC and BtoB magazines. The group also holds 50% shares in the Vlaamse Media Maatschappij (VTM, 2be, Jim TV, VTM Kzoom, Q Music, Joe FM) and the TV channel (N/ F) Channel Z / Canal Z.

In France, the weeklies L'Express and Point de Vue and the monthly magazines L'Expansion, L'Entreprise, MieuxVivre Votre Argent, Studio / Cine Live, Classica, Lira, Cote Sud, Cote Ouest, Cote Est, Cote Paris, MaisonMagazine, Maison Française, Ideat, L'Etudiant constitute some of the group publications.

Roularta reduces its own expenditure and prints numerous other publications in Roeselare. Indeed, Roularta Printing is the largest printing company in the country.

Jens Henneberg is executive vice president and editorial director at Bonnier Publication - the largest magazine publisher in the Nordic countries with more than 40 titles in Denmark, Norway, Sweden and Finland. Bonnier Publications has headquarters in Copenhagen, Denmark.

Jens Henneberg holds a degree in journalism from the Danish School of Journalism and was editor in chief of the flagship title Science Illustrated before taking his current position.

Lars Joachim Rose is currently the Chairman of Media Group, KLAMBT. Lars was born in Speyer Germany on 5 August 1969. He has a degree in law having studied law at the University of Heidelberg in Germany

In 1996 Lars joined Sonnerverlag GmbH in Baden-Baden Germany. Here he was a legal assessor, an assistant to the executive management. His position at Sonnenverlag GmbH involved the taking on of responsibilities in both object and publishing house management.

Later, in 1999, Lars was appointed as the general manager of Sonnenverlag GmbH. Then operating as Sonnenverlag GmbH, it has since been better known as Sonnenverlag GmbH & Co. KG Germany.

Not too long after, in 2001, Lars was appointed as the managing partner of Klambt-Verlag GmbH & Cie. Since then, Mr Rose has also been at the head of Media group KLAMBT, as its chairman.[3]


Executive DirectorEdit

EMMA Executive Director - Max von Abendroth

Max von Abendroth is the Executive Director of the European Magazine Media Association, EMMA, in Brussels, representing 15.000 press publishers across Europe. In 2012 Max initiated the Future Media Lab. , a think tank linking media innovation and public policy ( He is co-founder and director of the start-up "Accelerating European Media Innovation and Insight", AEMII. Max sits on the Board of Fondation EURACTIV #Media4EU. Prior to joining EMMA, he worked at the German Association of Magazine Publishers, VDZ, in Germany. He holds a degree in Economics and Business Administration from Witten/Herdecke University, Germany.[4]

EU Affairs ManagerEdit

Joy De Looz-Corswarem joined EMMA in September 2016 as EU Affairs Manager. She holds a LLM degree in European law from Maastricht University (The Netherlands) and has been working in the copyright field before joining EMMA.

EU Legal AdvisorEdit

Marie De Cordier joined EMMA in January 2017 as an EU legal advisor. She holds a master's degree in International Corporate Law from the university of Paris 1 Panthéon-Sorbonne and a master's degree in International and European law from the University of Pau and Pays de l’Adour (UPPA).

Communications ManagerEdit

Karin Fleming joined EMMA in October 2012, after having completed an internship there in 2011. She is highly involved in the organisation of EMMA's think tank, the Future Media Lab. Karin has a Master's in Social and Cultural Anthropology from the Catholic University of Leuven, Belgium and bachelor's degree in Journalism from Ithaca College, Ithaca, New York (USA).

Relevant EU Policy InitiativesEdit


Freedom to communicate commercially is a part of freedom of speech. It is often claimed that consumers must be protected through regulation on advertising for food, alcohol, medicines, toys, cars, etc.; bans and restrictions on the advertising of everyday products that every consumer can access freely in the EU will not be accepted by publishers.

Applicable lawEdit

Publishers require legal certainty, as regards defamation and private rights issues, in an age of more cross-border sales and the global nature of the internet. Country of origin is the only solution.

Freedom of expressionEdit

Freedom of Expression is the basis for Freedom of the Press, and consequently a central pillar of a publisher's raison d'être. FAEP defends the freedom of expression, thus promoting pluralism and diversity and ensuring that Europe's periodical press sector remains free.

Intellectual PropertyEdit

Publishers encourage adequate protection and reward for those who invest in creativity. Therefore, the enforcement of copyright and strong enforcement of anti-piracy laws and introduction of the work for hire principle across the EU is supported by the periodical press.

Information societyEdit

Regulation that promotes the development of the digital economy, and does not thwart innovation, provides the right framework for a prospering publishing sector in the EU. Publishers demand technology neutral and level playing field as regards data use and protection.


Publishers reject the taxation of reading. A literate and informed population is vital to a "knowledge society". The costs of illiteracy outweighs the revenues raised by taxing reading.

EMMA membersEdit

A full list of EMMA members can be found on the EMMA website. Some of the members are listed below.


Associated membersEdit

Strategic partnersEdit

EMMA's European networkEdit

EMMA's worldwide networkEdit

EMMA publicationEdit

EMMA publishes a biennial magazine entitled Empowering Citizens (cover at right). The articles are written by editors across Europe, and provide interesting insights into the role of magazines in society, such as informing and educating citizens on issues of relevance like climate change, health, copyright, advertising, consumer rights,...[6]


In 2008, European Federation of Magazine Publishers won the European Public Affairs Award.[7]

See alsoEdit


  1. ^ "Fedello Landsack". Retrieved 13 April 2017.
  2. ^
  3. ^
  4. ^
  5. ^ "Résultats - Union des Editeurs de la Presse Périodique". Archived from the original on 1 March 2012. Retrieved 13 April 2015.
  6. ^ "Archived copy". Archived from the original on 2010-09-15. Retrieved 2010-10-15.CS1 maint: archived copy as title (link)
  7. ^ "Magazine World Issue 59". Retrieved 13 April 2015.

External linksEdit