Era (stylized ERA on radio, formerly Era FM until 2017)[1] is a Malaysian Malay-language radio station operated by Astro Radio. The radio station broadcasts 24 hours a day, 7 days a week. The radio station went on air on 1 August 1998. In the past few years, this station played a wider mixture of music from the 1980s to current-day, but now it plays Malaysian and international hit songs, including Korean songs. It is also has regional stations in Kota Kinabalu and Kuching. In 2015, as according to Nielsen RAM Survey Wave #1, Era FM maintained its position as Malaysia's leading Malay-language station with over 4.8 million listeners.[2]

Era
Broadcast areaMalaysia
Singapore and Indonesia (Era Johor only)
Brunei (Era Sarawak only)
Thailand (Era Kedah only)
RDSERA
Programming
Language(s)Malay
FormatTop 40 (CHR)
AffiliationsAstro Radio
Ownership
OwnerAstro Malaysia Holdings Berhad
History
First air date
1998; 26 years ago (1998)
Former names
Era FM
(01.08.1998 - 31.12.2017)
Links
WebcastSyok
TuneIn (Klang Valley and Kelantan)
WebsiteERA

History edit

The frequency slot, which is 103.3 FM in Klang Valley was originally known as Classic Rock and was one of the five radio stations first introduced by AMP Radio Networks along with Hitz FM, Mix FM, Light & Easy and TalkRadio (frequency taken over by My FM, which also began broadcasting on 1 August of that year). It launched on the Malaysian FM airwaves in January 1997 after being one of Astro's audio-only channels since the launch of the satellite network in October the year before. Over the one-year period, demand grew for radio content in Bahasa Malaysia, as listeners who were exposed to AMP's English brands wanted the same formats but in other major local languages. This compelled AMP to make changes to its line-up, swapping Classic Rock to Era FM, leaving Classic Rock as an Astro-only radio station.[3]

On 1 August 1998, Era FM went on air as the first private radio station to be broadcast completely in the Malay language, with "Hijau" by Zainal Abidin, which is a trademark for the radio station, being the first song to be played on the radio station, ending the monopoly of Malay-language radio stations run by state-run Radio RTM.

Era FM was once the leader in Malay-language FM radio stations, but has lost its popularity to its sister station, Sinar FM. In 2012, Era FM regained the top spot as the most popular radio station in Malaysia with close to 5 million listeners. Era FM is the first radio station in Malaysia to hold three records in the Malaysia Book Of Records since 1998.

On 2 January 2018, Era FM was rebranded to ERA in a move by Astro Radio to integrate multiple platforms beyond traditional radio.[1] At the same time, a new logo was also unveiled with the rebranding.

Era in East Malaysia edit

Prior to 2000, like its main sister stations, Era FM did not have any stations in Sabah and Sarawak.

In 2010, Era FM began opt-out programming for Sabah and Sarawak in East Malaysia, with their own studio and on-the-ground team in Kota Kinabalu and Kuching, respctively; as well as local announcers and DJs conversing in Malay and different East Malaysian languages.

Between 2017 and 2018, Sabah and Sarawak opt-outs were upgraded to full-fledged local outlets, with all content originating from their respective capital cities 24 hours a day, and ending reliance with its Kuala Lumpur flagship during off-peak hours. Era FM Sabah became fully-local on 24 April 2017;[4] Era Sarawak followed suit on 22 January 2018.

On 1 October 2023, Astro Radio has stopped its operations in Sabah and Sarawak. Despite this move, radio broadcasts for ERA Sarawak and ERA Sabah will continue as usual but operations will be moved back to Kuala Lumpur from 1 January 2024.

As a result, the English and Chinese radio channels, Hitz Sarawak, Hitz Sabah, My Sarawak and My Sabah will return their broadcasts to Kuala Lumpur.

On January 8, 2024, ERA Sarawak and ERA Sabah will start operating from the Asia Broadcasting Center, Bukit Jalil, Kuala Lumpur.

Frequencies and availability edit

ERA Frequencies

Frequencies Area Transmitter
103.3 MHz Klang Valley Gunung Ulu Kali
Kota Bahru, Kelantan Bukit Panau
103.6 MHz Perlis and Alor Setar, Kedah Mount Jerai
Penang
Seremban, Negeri Sembilan Gunung Telapak Buruk
90.7 MHz Langkawi, Kedah Gunung Raya
95.2 MHz Taiping, Perak Bukit Larut
103.7 MHz Ipoh, Perak Gunung Kledang
90.3 MHz Malacca and Northern Johor Mount Ledang
104.5 MHz Johor Bahru, Johor and Singapore Mount Pulai
98.0 MHz Kuantan, Pahang Bukit Pelindung
102.8 MHz Kuala Terengganu, Terengganu Bukit Jerung

ERA Sarawak & ERA Sabah Frequencies

Frequencies Area Transmitter
96.1 MHz Kuching, Sarawak Bukit Djin
96.3 MHz Sibu, Sarawak Bukit Lima
101.3 MHz Miri, Sarawak and Belait District, Brunei Bukit Lambir
102.4 MHz Kota Kinabalu, Sabah Bukit Karatong
103.0 MHz Sandakan, Sabah Bukit Trig

Internet radio edit

Broadcast online on SYOK website and APP

Television satellite edit

Notes: Era Sabah and Era Sarawak are not available on via satellite TV Astro.

Azan edit

On 1 January 2018, this channel had no Azan (except Subuh for Ramadan and Maghrib), but in January 2022, this channel brought back Azan for all obligatory prayer time due to the new tagline "Muzik Hit Terkini" replacing "Muzik Hit Terbaik".

In popular culture edit

Era was parodised as Erron in Afdlin Shauki's 2004 film, Buli.

Similar radios edit

References edit

  1. ^ a b "Astro Radio refreshes 11 brands to deliver better value to fans". Astro. 2 January 2018. Archived from the original on 12 January 2018. Retrieved 12 January 2018.
  2. ^ "71% of Malaysians Listen to Astro Radio". Astro. 19 June 2015. Archived from the original on 5 March 2016. Retrieved 5 March 2016.
  3. ^ "About AMP". Archived from the original on 16 December 2010. Retrieved 1 January 2011.
  4. ^ "Era fm: Full local content from April 24". Daily Express (Malaysia). 15 March 2017. Retrieved 30 March 2017.

External links edit