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Emma Louise Blackery (born 11 November 1991) is an English singer-songwriter, YouTube vlogger, record producer, and author.[1][2][3] Active since 2012, Blackery has released EPs, singles, and Vevo music videos. She has toured with Busted, and headlined tours for her first LP record: Villains (2018), released on her RWG Records label.

Emma Blackery
Blackery, looking at the camera
Blackery in 2018
Background information
Birth nameEmma Louise Blackery
Born (1991-11-11) 11 November 1991 (age 27)
Basildon, Essex, England
OriginBrighton
Genres
Occupation(s)
Instruments
Years active2012 (2012)–present
LabelsRWG Records
Associated actsBusted
WebsiteEmma Blackery's channel on YouTube

In 2015, Blackery's main YouTube channel had over one million subscribers.[4][5] She performed and was a panelist at YouTube events (including Summer in the City and VidCon),[6] and has contributed twice to the YouTube Rewind video series. Blackery's book, Feel Good 101: The Outsiders' Guide to a Happier Life, is based on her 2013 Feel Good 101 video series. In 2018 she founded her second independent record label (RWG Records),[7][8] experimented with paid promotion in "Cute Without You" – published under a CC-BY licence[9] – and explored influencer marketing on her blog.[10]

Contents

CareerEdit

Blackery was born in Basildon, and worked as a waitress before beginning her career as musician and YouTuber.[11][12] In 2018, she experimented with paid promotion in "Cute Without You" (which was published under a CC-BY licence)[9] and explored influencer marketing on her blog.[10]

MusicEdit

 
At the Manchester Arena, 2016

She released her first EP, Human Behaviour, in early 2012.[13] Blackery released her second EP, Distance, in July 2013. A music video for the lead track, "Go the Distance," was produced by Arthur Walwin.[14][15] Her third EP, Perfect, was released on 11 November 2014 (Blackery's 23rd birthday).[16] Its title track topped the UK Independent Singles Breakers Chart for one week, and entered the UK Rock & Metal Singles Chart at number eight.[17] In 2015, Elle included Blackery on its "30 Women Under 30 Who Are Changing the World" list.[18]

Jason Perry produced Blackery's fourth EP, Sucks to Be You, which was released in 2016.[19][20] Its title track peaked at number 85 on the Scottish Singles Chart.[21] On 4 April 2016, Blackery announced that she would join pop punk band Busted on their Pigs Can Fly tour.[22] "Sucks to Be You" was the runner-up for the first Summer in the City Song of the Year award.[23] After touring with Busted, Blackery toured on her own and performed her music at other YouTube events.[24]

She released her fifth EP, Magnetised, on 26 May 2017.[25][26] It charted at number 63 on the Official Album Chart,[17] and peaked at number five on the UK Independent Album Chart and number two on the Official Independent Album Breakers Chart.[27][28] On 6 August, Blackery received a Summer in the City Song of the Year award for "Nothing Without You".[29] The cover art for Magnetised was featured at the Apple Keynote event for the iPhone X in September 2017.[30][3][17]

Blackery founded her second independent record label, RWG Records, in 2018.[31][8] On 16 March 2018, She released "Dirt", produced by Toby Scott, in FLAC (Free Lossless Audio Codec) format on 16 March.[8][32] The song, on Spotify's New Music Friday UK playlist,[33][34] was described by Record of the Day as a "slick combination of Scandi-pop" and "sassy American pop";[8] Blackery described "Dirt" as "best served cold".[35] She also released "Agenda" that month with a lyric video on Vevo,[36] followed by"Icarus" and "Take Me Out."[32][37][38][39]

 
In Brighton, 2018

Blackery released her first LP record, Villains, on 31 August 2018.[40][11] The album contains songs written in collaboration with Toby Scott, Maxwell Cooke, and Peter Hutchings.[41][42] BroadwayWorld noted that "Petty" "flirts with tropical house",[32] and the Express & Star cited elements of power pop.[43] Lisa Hafey, praising "Third Eye"'s "upbeat disco sound" and "nice ABBA-y vibe", called Villains "a bit of a feminist album."[40] In June Blackery performed "Third Eye" live at the 9th VidCon Night Of Awesome.[44] Blackery then partnered with HMV for a UK tour. Villains reached number 24 on the Official UK Charts[45] and number 18 on the Billboard Heatseekers Albums chart.[46][47]

The European Villains Tour, planned for March 2018, was postponed until October.[48][49][50] London-based singer-songwriter Lilly Ahlberg was the tour's special guest.[51] The three-week tour began at Oslo's Parkteatret on 4 October, followed by performances in Stockholm, Copenhagen, Amsterdam, Hamburg, Berlin, Vienna, Munich, Cologne, Frankfurt, Manchester, Birmingham, Glasgow and Cardiff before ending at KOKO in London on 25 October.[52][53] A Never Enough Notes reviewer at KOKO saw "angst, passion, and energy in every word", and wrote that Blackery has "a knack for live shows; full of attitude, high energy and a phenomenal vocal performance".[54] Blackery released "Cute Without You", produced with Toby Scott, in April 2019.[47][55]

YouTubeEdit

 
In Brighton, 2018

She was initially inspired by Shane Dawson, Smosh, Dan Howell,[5] Phil Lester and, in 2017, by Troye Sivan.[11] In 2018, Blackery had three active YouTube channels; other channels have been deleted,[5] re-branded,[56] or left inactive.[57]

  • Emma Blackery – Blackery's main channel, created in May 2012, on which she hosts vlogs, music videos, comedy sketches, and other content.[4] Although she began to develop a following by reading excerpts from Fifty Shades of Grey on her channel, the videos were removed due to copyright complaints.[56] In 2018, the channel had nearly 1.5 million subscribers.[12]
  • EmmaBlackeryVEVO – created to upload her Vevo music videos, including "Nothing Without You", "Magnetised", "Don't Come Home" (lyric video), "Dirt" (acoustic version), "Agenda" (lyric video), "Icarus" (lyric video), and Take Me Out.[58]
  • Vloggery – dedicated to vlogs, including her IPOAD series of longer videos and other content not on her main channel.[26] Blackery presented Summer in the City 2017 in three videos. EmmaBlackeryVEVO, Vloggery, and the Topic channel have been closed to subscription since May 2019, and all videos are on the main channel.[59][60]
 
Blackery in 2018

Blackery participated in YouTube's 2013 Geek Week,[61][62] and Grace Helbig featured her in a Not Too Deep podcast the following year.[63] Blackery received a Gold YouTube Play Button for having over one million subscribers in 2015,[5] and joined PewDiePie's now-defunct Revelmode network,[64] won on Tom Scott's Game On show, was spotlighted by YouTube as one of 18 #MadeForYou UK YouTubers,[65] and appeared in the Red Bull TV documentary Kings Of Content with Louis Cole the following year.[66] She expressed her unhappiness with YouTube Rewind after two appearances,[67] and The Guardian cited Blackery as one of three case studies of pressure and YouTube burnout in 2018.[68]

Some of her most-viewed videos are "If Tampon Commercials Were Honest",[69] "The Sims in Real Life",[70] and "If Websites Started Dating".[71] Blackery's "My thoughts on Google+" video went viral in 2013,[5][72] after Tubefilter featured it as the best reaction to a new YouTube comment system.[73] Blackery sang it again in November 2018 to celebrate the end of Google+.[74] In December 2016, TenEighty included her "YouTube Heros (Parody)" as one of their "Five of the Best: Parody Videos".[75]

BookEdit

Blackery wrote Feel Good 101: The Outsiders' Guide to a Happier Life (based on her 2013 Feel Good 101  video series),[5] addressing depression, self-harm, anxiety and other issues.[76] The book was published in September 2017.[77][78][79]

Personal lifeEdit

 
Triforce, symbol of The Legend of Zelda video-game series

Blackery grew up in Basildon, Essex, finished sixth form at Bromfords School,[80] and lives in Brighton.[12] Her stepsister was born in 2007.[5] In 2015, Blackery disclosed that she had been diagnosed with chronic fatigue syndrome[81] and supported Liberty in North Korea.[82] She is a Zelda and WWE fan.[63][83] TenEighty interviewed Blackery and noted that she admits "her flaws and lays her damages out for everyone to see".[5]

Her music is influenced and inspired by blink-182, Green Day, Tessa Violet, The White Stripes, My Chemical Romance, Paramore, Avril Lavigne, Placebo, Nine Inch Nails, Twenty One Pilots,[84][85] and Taylor Swift.[83] On #WomanCrushWednesday 2017, The Daily Dot quoted YouTube's Culture and Trends team lead Earnest Pettie as calling Blackery "a thoughtful, funny, ferocious feminist unafraid of having an opinion".[26]

DiscographyEdit

AlbumsEdit

Title Peak chart
position
Release details
Human Behaviour
  • Released: 17 May 2012
  • Label: Independent
  • Formats: Digital, EP[84]
Distance
  • Released: 16 July 2013
  • Label: Independent
  • Formats: Digital, EP
Perfect
  • Released: 11 November 2014
  • Label: Fireflight[86]
  • Formats: Digital, EP
Sucks to Be You
  • Released: 27 May 2016
  • Label: Independent
  • Formats: Digital, EP
Magnetised 63[45]
  • Released: 26 May 2017
  • Label: Emma Blackery Ltd.[87]
  • Formats: Digital, CD, EP, Vinyl
Villains 24[45]
Track listing for Villains
No.TitleMusicLength
1."Villains Pt. 1"Emma Blackery3:37
2."Dirt"Emma Blackery / Toby Scott3:17
3."Agenda"Emma Blackery / Toby Scott3:16
4."Fake Friends"Emma Blackery / Toby Scott3:35
5."Icarus"Emma Blackery / Toby Scott3:35
6."Take Me Out"Emma Blackery / Toby Scott3:05
7."Petty"Emma Blackery / Toby Scott2:48
8."Third Eye"Emma Blackery / Maxwell Cooke4:23
9."What I Felt With You"Emma Blackery / Toby Scott3:52
10."Burn The Witch"Emma Blackery / Toby Scott3:11
11."Villains Pt. 2"Emma Blackery / Peter Hutchings4:46

SinglesEdit

The EP tracks listed below are available as music videos.[60] The other singles are listed on discogs.

Title Year Peak chart
position
Album
"Eventide" 2012 Human Behaviour
"Wisdom Teeth"
"Glory Days (I Hate You More)"
"Human Behaviour"
"Go the Distance" 2013 Distance
"Lies"
"The Promise"
"Fear the Future"
"My Thoughts on Google+" Non-album singles
"Perfect" 2014 Perfect
"Next to You" (feat. Arthur Walwin)
"Pictures"
"Undercover Lover"
"Perfect (acoustic)"
"I've Been Worse" 2015 Non-album singles
"Your Own Shoes"
"Sucks to Be You" 2016 85[21] Sucks to Be You
"Look What You Made Me Do"
"Let Me Be"
"Nothing Without You" 2017 Magnetised
"Fixation"[88]
"Magnetised"[89]
"Instead"
"Don't Come Home"
"Human Behaviour"
"Don't Come Home (Demo)" Non-album singles
"Dirt"[8] 2018 47[90] Villains
"Agenda"
"Icarus"
"Take Me Out"
"Dirt (acoustic)"[91] Non-album singles
"Cute Without You"[47] 2019

BibliographyEdit

  • Feel Good 101: The Outsiders' Guide to a Happier Life (Sphere, 2017, ISBN 978-0751569230)

See alsoEdit

ReferencesEdit

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External linksEdit