10 Peach(Redirected from Eleven (TV channel))
10 Peach is an Australian free-to-air digital television multichannel operated by Network 10. The channel launched on 11 January 2011 as Eleven. It is owned by ElevenCo, which was established as a joint venture between Ten Network Holdings and CBS Studios International; the latter would ultimately acquire Network Ten in 2017.
|Launched||11 January 2011|
(Ten Network Holdings and CBS Studios International, both ultimately owned by CBS Corporation)
|Picture format||576i (SDTV) 16:9|
|Audience share||2.2% nationally (2018 ratings year, )|
|Formerly called||Eleven (2011–2018)|
|Replaced||One SD (Standard definition)|
|Freeview Ten metro||11|
|Freeview WIN regional||82|
|Freeview SCA Spencer Gulf/Broken Hill||55|
|VAST||11 or 55|
Prior to the launch of the channel, Ten Network Holdings, at the time an independent company, established a joint venture company named ElevenCo with international distributor CBS Studios International. Ten held a two-thirds equity stake in the venture, with CBS holding the remaining share. Under the arrangement, Eleven gained access to programming from CBS's back catalogue. Ten Network Holdings entered administration in 2017 and was subsequently acquired by CBS Corporation, ultimately giving CBS full ownership of Eleven.
On 31 October 2018, the channel relaunched as 10 Peach, as part of a larger rebranding of Network Ten. The new name is intended to provide a clearer scope for the channel's programming; Network 10's chief content officer Beverley McGarvey described "Peach" as feeling "relaxed" and "almost a guilty pleasure" to viewers, with programmes such as Neighbours, Supernatural, This Is Us, and Will & Grace, and continuing to skew towards younger demographics.
10 Peach offers catch-up and encore presentations from Channel 10. It features a mix of repeated old shows, new shows to Australian television, and shows that would make their debut on Australian free-to-air television.
Some of Ten's shows aimed at a younger demographic, most notably Neighbours, were moved to Eleven for the launch of the new channel. This was part of Ten's re-branding to target the older demographic. The decision to move Neighbours and other shows was to also make way for a new current affairs show in Ten's 6:00–7:00pm timeslot. In 2015 Neighbours was Eleven’s highest-rating program and the number-one regular Australian program on the digital multichannels, averaging 278,000 viewers.
On 27 February 2012, Toasted TV was moved from Ten to Eleven due to a number of changes to their morning line-up, which included the launch of Breakfast. In November 2013, more of Ten's shows including Totally Wild, Scope, Wurrawhy and Mako: Island of Secrets moved due to the launch of Wake Up and Studio 10. Other first-run Australian content on 10 Peach includes Couch Time, The Loop and Bondi Ink Tattoo.
- The Amazing Spiez!
- Baby Animals In Our World (repeats)
- The Barefoot Bandits
- Blazing Team
- The Bureau of Magical Things
- Bob the Builder (2015 series)
- Cardfight!! Vanguard (2018) Series
- Cardfight!! Vanguard G (repeats)
- Cardfight!! Vanguard G: GIRS Crisis (repeats)
- Cardfight!! Vanguard G: NEXT (repeats)
- Cardfight!! Vanguard G: Stride Gate (repeats)
- Care Bears and Cousins (repeats)
- Care Bears: Welcome to Care-a-Lot (repeats)
- Jar Dwellers SOS
- Hanazuki: Full of Treasures
- Kuu Kuu Harajuku
- Matt Hatter Chronicles (repeats)
- Mako: Island of Secrets (repeats)
- Mia and Me (repeats)
- Lexi & Lottie: Trusty Twin Detectives
- Random and Whacky
- Rekkit Rabbit
- Sherazade: The Untold Stories
- Sanjay & Craig (repeats)
- Quimbo's Quest
- Teenage Mutant Ninja Turtles (1987 series, repeats)
- Toasted TV
- Totally Spies!
- Totally Wild
- Transformers: Robots in Disguise (2015 series)
- Treasure Island
- Esports Gfinity Elite Series Australia
The channel is also available to regional Australia viewers through Southern Cross Austereo's owned-and-operated station SGS/SCN in regional South Australia, and WIN Television through its owned-and-operated stations VTV in Regional Victoria, WIN in Southern New South Wales/Australian Capital Territory, RTQ in Regional Queensland, STV in Mildura, TVT in Tasmania, NRN in Northern New South Wales, WOW in regional Western Australia, MGS/LRS in eastern South Australia, and AMN in Griffith and the MIA. Digital joint venture stations DTD in Darwin, and CDT in Remote Central & Eastern Australia also carry 10 Peach.
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- James, Meg (25 August 2010). "CBS goes down under and takes minority stake in Australian TV venture". The Los Angeles Times. Retrieved 26 August 2010.
- "Network Ten Rebrands As 'Network 10' With New-Look Logo". B&T. 2018-10-31. Retrieved 2018-10-31.
- Lallo, Michael (2018-10-31). "Network Ten in 2019: What's new, what's returning, what's gone?". The Sydney Morning Herald. Retrieved 2018-10-31.
- "Ten reveals first major rebrand in 27 years: Peach, Boss and 10 News First". Mumbrella. 2018-10-31. Retrieved 2018-10-31.
- "10 Upfront: Behind the rebrand of Boss, Peach, News and 10 Play". Mediaweek. Retrieved 2018-10-31.
- Knox, David (15 June 2015). "Multichannel Survey: Eleven / One". TV Tonight. Retrieved 15 June 2015.
- Knox, David (11 May 2014). "Multichannel Survey: Eleven / One". TV Tonight. Retrieved 11 May 2014.
- Ryan, Aaron (7 July 2015). "Mid Year Update – Eleven: Best Multi Channel in Australia". Throng Australia. Retrieved 7 July 2015.
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- Chessell, James (13 January 2011). "Eleventh heaven as Ten Network hails debut". The Australian. News Limited. Archived from the original on 19 January 2011. Retrieved 12 January 2011.
- "Neighbours moving to Eleven". The Spy Report. Media Spy. 26 August 2010. Archived from the original on 10 September 2010. Retrieved 26 August 2010.
- Knox, David (19 February 2012). "Bumped: Toasted TV, Totally Wild etc". TV Tonight. Retrieved 9 March 2014.
- Knox, David (14 November 2014). "TEN 2015 highlights: Celebrity, Drama, Sport". TV Tonight. Retrieved 14 November 2014.