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Electrolux AB (commonly known as Electrolux, Swedish: [ɛ²lɛkːtrʊˌlɵks]) is a Swedish multinational home appliance manufacturer, headquartered in Stockholm.[2] It is consistently ranked the world's second largest appliance maker by units sold after Whirlpool.[3]

Electrolux AB
Publicly traded Aktiebolag
Traded asNasdaq StockholmELUX B
IndustryHome appliance
Founded1919; 100 years ago (1919)
HeadquartersStockholm, Sweden
Area served
Key people
Ronnie Leten (Chairman)
Jonas Samuelson (President & CEO)
ProductsMajor appliances, Small appliances
RevenueDecrease 121.093 billion kr (2016)[1]
Increase 6.274 billion kr (2016)[1]
Increase 4.570 billion kr (2016)[1]
Total assetsIncrease 85.848 billion kr (2016)[1]
Total equityIncrease 17.738 billion kr (2016)[1]
OwnerInvestor AB (15.5%; 29.9% votes)[1]
Number of employees
Decrease 55,400 (2016)[1]

Electrolux products sell under a variety of brand names (including its own), and are primarily major appliances and vacuum cleaners intended for consumer use.[4] The company also makes appliances for professional use.[5] Electrolux has a primary listing on the Stockholm Stock Exchange and is a constituent of the OMX Stockholm 30 index.



The Autoluxlamp, a kerosene lamp manufactured by Lux and used in railway stations around the world in the early 20th century.

The company originates from a merger of two companies—Lux AB and Svenska Elektron AB, the former an established manufacturer and the latter a younger company founded by a former vacuum salesman who had also been an employee of the former firm.[6] The origins of Electrolux are closely tied to the vacuum, but today it also makes major appliances.

Sales company to major manufacturerEdit

In 1919, a Svenska Elektron AB acquisition,[6] Elektromekaniska AB, became Elektrolux[7] (the spelling was changed to Electrolux in 1957).[8] It initially sold Lux branded vacuum cleaners in several European countries.[7]

In 1923, the company acquired AB Arctic and subsequently added absorption refrigerators to its product line.[9][10] Other appliances soon followed, including washing machines in 1951,[11] dishwashers in 1959,[11] and food service equipment in 1962.[12]

Mergers and acquisitionsEdit

The company has often and regularly expanded through mergers and acquisitions.

While Electrolux had bought several companies before the 1960s, that decade saw the beginnings of a new wave of M&A activity. The company bought ElektroHelios, Norwegian Elektra, Danish Atlas, Finnish Slev, and Flymo, et al., in the nine years from 1960 to 1969.[12] This style of growth continued through the 1990s, seeing Electrolux purchase scores[13] of companies including, for a time, Husqvarna.[13][14]

Hans WerthenEdit

Hans Werthen, President and later Chairman of the Board, led the strategic core of an increasingly decentralized Electrolux—and was instrumental to its rapid growth.


While attempts to cut costs, centralise administration, and wring out economies of scale from Electrolux's operations were made in the 1960s and 1970s[12][13] with the focus so firmly on growth,[13] further company-wide restructuring efforts only began in the late 1990s.[15]

A public companyEdit

Vacuum Cleaner designed by Lurelle Guild ca. 1937 Brooklyn Museum

Electrolux made an initial public offering on the London Stock Exchange in 1928 (it was delisted in 2010)[16] and another on the Stockholm Stock Exchange in 1930.[10][17]

Currently, its shares trade on the NASDAQ OMX Nordic Market and over-the-counter.[18] Electrolux is an OMX Nordic 40 constituent stock.

2000 to presentEdit

In North America, the Electrolux name was long used by vacuum cleaner manufacturer Aerus LLC, originally established to sell Swedish Electrolux products. In 2000, Aerus transferred trademark rights back to the Electrolux Group, and ceased using the Electrolux name in 2004.[19]

Conversely, Electrolux-made vacuums carried the Eureka brand name, which Electrolux continued to use while also selling Electrolux branded vacuums after 2000. Electrolux USA customer service maintains a database of Electrolux made vacuums and provides a link to Aerus's website for the convenience of owners of Electrolux branded Aerus vacuums.[20]

Keith McLoughlin took over as President and CEO on January 1, 2011, and became the company's first non Swedish chief executive.

In August 2011, Electrolux acquired from Sigdo Koppers the Chilean appliance manufacturer CTI obtaining several brands with the purchase including: Fensa, Gafa, Mademsa and Somela.[21] On February 6, 2017, Electrolux announced that it had agreed to acquire Anova Applied Electronics, Inc. (company),[22] the U.S.-based provider of the Anova Precision Cooker.[23][24]

Notable productsEdit

Electrolux Assistent, 1940.


An Electrolux canister vacuum cleaner

Electrolux sells under a wide variety of brand names worldwide. Most of them were acquired through mergers and acquisitions and only do business in a single country or geographic area. The following is an incomplete list.

  • Arthur Martin
  • AEG
  • Atlas[:da] (Denmark)
  • Corberó (Spain)
  • Dometic, appliances for RV's, also uses the Electrolux logo. Based in Sweden and owned by Dometic Group, itself owned by EQT Partners since 2011.
  • Elektro Helios, manufacturer of consumer appliances for the Swedish market[28]
  • Faure, French consumer appliance maker[29]
  • Lehel, consumer appliance brand sold in Hungary and elsewhere
  • Marynen/Marijnen, consumer product brand sold in the Netherlands[30]
  • Parkinson Cowan, cooking appliances (United Kingdom)
  • Progress, vacuum cleaner brand sold throughout Europe[31]
  • REX-Electrolux, Italian appliance manufacturer[32]
  • Rosenlew, consumer product brand sold in Scandinavian countries[33]
  • Samus, Romanian producer of cooking stoves headquartered in Satu Mare[34]
  • Voss, premium consumer cooking appliance and equipment supplier in Denmark and elsewhere[35]
  • Zanker, consumer kitchen appliance brand sold in central Europe[36]
  • Zanussi, Italian appliance manufacturer that became part of Electrolux in 1984 [37]
  • Zanussi Professional, professional kitchen equipment manufacturer[38]
  • Zoppas, consumer products brand sold in Italy[39]
Australia and Oceania
  • Dishlex brand sold in Australia[40]
  • Kelvinator, commercial refrigerator and freezer brand sold in Australia and elsewhere[41]
  • Simpson, consumer appliance brand sold in Australia[42]
  • Westinghouse, a kitchen appliance brand in Australia licensed from Westinghouse Electric Corp to Electrolux Home Products Pty Ltd.[43]
North America
Latin America
  • Fensa, Chilean consumer appliance brand, widely available in Latin America.
  • Gafa, Argentinean appliance manufacturer.
  • Mademsa, Chilean home appliance brand
  • Prosdócimo, refrigerator, fridge and air conditioning brand sold in Brazil
  • Somela, Chilean home appliance brand, available throughout Latin America[47]
Middle East
  • Arthur Martin-Electrolux
  • Beam, Electrolux's central vacuum brand[48]
  • Castor
  • Chef
  • Dito, professional food processing equipment[49]
  • Electrolux Laundry Systems
  • Electrolux Professional
  • Frigidaire, full range major appliance brand sold globally[50]
  • Juno-Electrolux, premium consumer kitchen appliance brand[51]
  • Molteni, professional stoves[52]
  • Tornado, vacuum cleaners and other consumer products[53]
  • Therma
  • Tricity Bendix
  • Volta, vacuum cleaner brand sold in Australia, Sweden and elsewhere[54]
  • Wascator, now under Electrolux Laundry Systems

Note: This list does not include brands such as Kenmore and John Lewis, which may sell Electrolux produced appliances but are not owned by or affiliated with Electrolux, as Electrolux acts as an OEM for these brands.


The company's current international slogan is "Shape living for the Better". In the past it used to be "Thinking of you".[55] In the 1960s the company successfully marketed vacuums in the United Kingdom with the slogan "Nothing sucks like an Electrolux".[56]

In the United States, it was frequently assumed that using this slogan was a brand blunder. In fact, the informal American meaning of the word sucks was already well known at the time in the United Kingdom, and the company hoped the slogan, with its possible double entendre, would gain attention.[57] In Indonesia, the Electrolux previous slogans as "Kalau saja semua seawet Electrolux" (English: If Only All Durable as Electrolux).


In September 2003, the US Equal Employment Opportunity Commission resolved a complaint that Muslim workers at the St. Cloud factory, Minnesota were not allowed a sufficient number of breaks to observe their daily prayers.[58]

In August 2010, and again in 2011, complaints against the company were filed by Muslim workers in Electrolux's plant in St. Cloud with the Equal Employment Opportunity Commission. The complaint of 2010, that workers were not able to observe Ramadan, was resolved.[59] The complaint of 2011 stems from the thirty minute breaks agreed to in 2010 being later reduced to twenty minutes by Electrolux.[60]

See alsoEdit


  1. ^ a b c d e f g "Annual Report 2016" (PDF). AB Electrolux. pp. 62, 75, 85.
  2. ^ "Electrolux Group Headquarter". Electrolux. Retrieved 8 May 2014.
  3. ^ "Major Appliances Millionaires Club - new 2010 company rankings". Euromonitor International. December 3, 2010. Retrieved 9 May 2014.
  4. ^ "National consumer brands; Electrolux Group". Archived from the original on 2010-05-28. Retrieved 2010-08-31.
  5. ^ "About Electrolux: Products". 2013-03-26. Archived from the original on 2013-04-27. Retrieved 2013-05-07.
  6. ^ a b Gantz, Carroll (2012). The Vacuum Cleaner: A History. McFarland. ISBN 9780786465521.
  7. ^ a b "Founding an international company; Electrolux Group". Retrieved 2010-08-31.
  8. ^ "Elektrolux becomes Electrolux; Electrolux Group". Retrieved 2010-08-31.
  9. ^ "Revolutionary products; Electrolux Group". Retrieved 2010-08-31.
  10. ^ a b c "History 1920-1929 | Electrolux Group". Retrieved 2010-08-31.
  11. ^ a b c "History 1950-1959 | Electrolux Group". Retrieved 2010-08-31.
  12. ^ a b c "History 1960-1969 | Electrolux Group". Retrieved 2010-08-31.
  13. ^ a b c d "A new president with new strategies | Electrolux Group". Retrieved 2010-09-05.
  14. ^ "History 1970-1979 | Electrolux Group". Retrieved 2010-09-05.
  15. ^ "History 1990-1999 | Electrolux Group". Retrieved 2010-09-05.
  16. ^ "Electrolux delisted from the London Stock Exchange ; Electrolux Group". Retrieved 2010-08-31.
  17. ^ a b c "Growth and industrial design ; Electrolux Group". Retrieved 2010-08-31.
  18. ^ "The Electrolux share | Electrolux Group". Retrieved 2010-09-02.
  19. ^ "Archived copy". Archived from the original on July 25, 2011. Retrieved January 8, 2011.CS1 maint: Archived copy as title (link)
  20. ^ Kitchen Appliances Manufacturers Best Kitchen Brand in India
  21. ^ "Electrolux acquires Chilean appliance company CTI | Electrolux Group". Retrieved 2013-05-07.
  22. ^ a b "Terms and Conditions & Privacy Policy | Anova Culinary". Anova Culinary. Retrieved 2017-03-07.
  23. ^ a b "Electrolux To Acquire Fast Growing Smart Kitchen Appliance Company Anova" (PDF). Electrolux. 6 February 2017.
  24. ^ a b Svajian, Stephen (6 February 2017). "Everybody Has A Seat At The Table". Anova.
  25. ^ "Svensk Köksmaskin Hushållsassistent Köksassistent Kitchen machine Kitchen Assistant - Bäst i Test". Assistent Original. Archived from the original on 2010-07-20. Retrieved 2010-08-31.
  26. ^ "History 1940-1949 | Electrolux Group". Retrieved 2010-08-31.
  27. ^ "Trilobite 2.0". Retrieved 2010-09-02.
  28. ^ "Elektro Helios". Brand. Electrolux Group. Archived from the original on 2010-10-12. Retrieved 2010-08-31.
  29. ^ "Faure". Brand. Electrolux Group. Archived from the original on 2010-10-13. Retrieved 2010-08-31.
  30. ^ "Marijnen". Brand. Electrolux Group. Archived from the original on 2010-10-13. Retrieved 2010-08-31.
  31. ^ "Progress". Brand. Electrolux Group. Archived from the original on 2011-05-03. Retrieved 2010-08-31.
  32. ^ "Rex Electrolux". Brand. Electrolux Group. Archived from the original on 2010-08-18. Retrieved 2010-08-31.
  33. ^ "Rosenlew". Brand. Electrolux Group. Archived from the original on 2010-10-12. Retrieved 2010-08-31.
  34. ^ David Turnock, Edward Elgar, 2009, The Transition from Communism to the European Union: Restructuring Romanian Industry and Agriculture Since 1990, p. 141
  35. ^ "Voss-Electrolux". Brand. Electrolux Group. Archived from the original on 2010-10-12. Retrieved 2010-08-31.
  36. ^ "Zanker". Brand. Electrolux Group. Archived from the original on 2010-10-12. Retrieved 2010-08-31.
  37. ^ "Electrolux / 90 Years of Innovation and Design". Singapore: Electrolux Singapore. Archived from the original on 2017-10-20. Retrieved 2010-08-31.
  38. ^ "Zanussi Professional". Brand. Electrolux Group. Archived from the original on 2010-08-05. Retrieved 2010-08-31.
  39. ^ "Zoppas". Brand. Electrolux Group. Archived from the original on 2010-08-14. Retrieved 2010-08-31.
  40. ^ "About Dishlex".
  41. ^ "Kelvinator Commercial".
  42. ^ "Simpson". Brand. Electrolux Group. Archived from the original on 2010-10-13. Retrieved 2010-08-31.
  43. ^ "About Westinghouse". Australia. Retrieved 2016-08-26.
  44. ^ "Official Electrolux ICON Site - Electrolux ICON Appliances". Retrieved 2010-08-31.
  45. ^ "Eureka". Brand. Electrolux Group. Archived from the original on 2010-10-12. Retrieved 2010-08-31.
  46. ^ "Gibson acquired by Hupp Corporation". Brand. Retrieved 2010-08-31.
  47. ^ "Somela - Exportaciones". Chile: Archived from the original on 2013-05-21. Retrieved 2013-05-07.
  48. ^ "Beam". Brand. Electrolux Group. Archived from the original on 2010-10-13. Retrieved 2010-08-31.
  49. ^ "Dito-Electrolux". Brand. Electrolux Group. Archived from the original on 2010-08-27. Retrieved 2010-08-31.
  50. ^ "Frigidaire". Brand. Electrolux Group. Archived from the original on 2010-10-12. Retrieved 2010-08-31.
  51. ^ "Juno-Electrolux". Brand. Electrolux Group. Archived from the original on 2010-09-03. Retrieved 2010-08-31.
  52. ^ "Molteni". Brand. Electrolux Group. Archived from the original on 2010-08-27. Retrieved 2010-08-31.
  53. ^ "Tornado". Brand. Electrolux Group. Archived from the original on 2010-10-12. Retrieved 2010-08-31.
  54. ^ "Volta". Brand. Electrolux Group. Archived from the original on 2010-10-13. Retrieved 2010-08-31.
  55. ^ "Vac from the Sea". 2011-12-10. Archived from the original on 2013-05-07. Retrieved 2013-05-07.
  56. ^
  57. ^ "The Project Gutenberg Etext of The New Hacker's Dictionary version 4.2.2". Retrieved 2013-05-07.
  58. ^ "EEOC and Electrolux Reach Voluntary Resolution in Class Religious Accommodation Case". Equal Employment Opportunity Commission. 2003-09-24. Retrieved 2012-06-16.
  59. ^ "EEOC and Electrolux Reach Settlement in Religious Accommodation Charge Brought by Muslim Employees". Equal Employment Opportunity Commission. 2010-08-06. Retrieved 2012-06-16.
  60. ^ "Muslim St. Cloud Electrolux workers file EEOC complaint". Minnesota Public Radio. 2011-08-23. Retrieved 2012-06-16.

External linksEdit