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Electrola is a German record label and subsidiary of Universal Music Group. Based in Munich, its roster includes Chumbawamba, Matthias Reim, Helene Fischer, Brings, Höhner and Santiano.[citation needed]

His Master's Voice.jpg
Parent companyUniversal Music Group (2013–present)
Founded1925; 94 years ago (1925)
FounderGramophone Company
Country of originGermany


Electrola was founded in Berlin in 1925 by the Gramophone Company. In March 1931 Electrola, with its parent label and Carl Lindström Company parent Columbia Graphophone Company, merged to form the Electric & Musical Industries Ltd. (EMI).

The German EMI company was first called Lindstrom-Electrola. After World War II, it acquired the German rights to the His Master's Voice trademark from Deutsche Grammophon in 1949.

In 2002, Electrola was merged with the German branch of Virgin Records to form EMI Music Germany. With the acquisition of most of EMI by Universal Music Group in 2012, UMG now handles the German EMI and Electrola back catalog. The original HMV logo has continued as the label's logo over time.

Electrola has achieved international chart success through many high-profile artists. Two of the most notable hits in the label's history are Marlene Dietrich's 1945 classic "Lili Marleen", and more recently Chumbawamba's 1997 hit "Tubthumping".

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