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Walter Edward Whitehead, CBE (20 May 1908 – 16 April 1978) was a British Royal Navy officer, a veteran of the South Pacific campaign, better known as the advertising representative of Schweppes Tonic Water.[1] The first campaign was created by Ogilvy & Mather Agency in 1955 and ran through the 1960s.

Born in Aldershot, England, Commander Whitehead was at one time the President of Schweppes (USA) and General Manager (Overseas). He died in Petersfield.[2]


Commander Whitehead is a published author, whose works include How to Live the Good Life: The Commander Tells You How (ISBN 978-0-3851149-6-7) (1977)


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