Edida Nageswara Rao

Edida Nageswara Rao (24 April 1934 – 4 October 2015) was an Indian film producer in Telugu cinema. He owned the film production house Poornodaya Movie Creations in Tollywood. He produced Sankarabharanam, Swayam Krushi, Siri Siri Muvva and Swati Mutyam, which were showcased at the Moscow Film Festival.[1][2][3]

Edida Nageswara Rao
Edida Nageswara Rao

(1934-04-24)24 April 1934
Died4 October 2015(2015-10-04) (aged 81)
Hyderabad, India


Rao produced films with a classical touch in the 1970s and 1980s. He was born to Sattiraju Naidu, in a Telugu Naidu family. Some of the most memorable movies in Telugu film history, like Sankarabharanam, Swathi Muthyam, and Swayamkrushi, were produced by Rao. Most of the movies produced by him won Nandi Awards and the National Film Award for best feature film in the Telugu category, and were screened in several international film festivals. These films were also dubbed and released in the Russian language. He started his career as a theatre actor, film actor, and dubbing artist and then ventured into film producing. After getting retired from the film production, he also worked as Telugu Film producer's Council Secretary, Nandi Awards Committee Chairman and National Film Award Committee member.[4]

Edida Nageswara Rao died on 4 October 2015 at a private hospital undergoing treatment for old-age related ailments.[5]




  • Life Time Achievement Award - Sangam Academy[6]


  1. ^ "Chiranjeevi felicitation on Padma Bhushan honor – Telugu Cinema actor". Idlebrain.com. 19 April 2006. Retrieved 4 September 2012.
  2. ^ 30 Jun 2011 – Ranjana Dave (30 June 2011). "The meaning in movement". The Asian Age. Archived from the original on 6 April 2012. Retrieved 4 September 2012.
  3. ^ Chit chat with Edida Nageswararao Parts(3):TV1 | Mirchi 9 – Telugu TV Shows | Telugu Movie Trailers | Telugu Movie Interviews | Telugu Game Shows | Telugu Serials Archived 2014-03-20 at the Wayback Machine
  4. ^ "CineGoer.com - Prabhu's Interviews - Interview With Edida Nageswara Rao". Archived from the original on 28 December 2008. Retrieved 27 September 2010.
  5. ^ phoenixscoop.com - Producer Edida passes away
  6. ^ Purnodaya Banner Completes 30 Years