E3 2010

The Electronic Entertainment Expo 2010 (E3 2010) was the 16th E3 held. The event took place at the Los Angeles Convention Center in Los Angeles, California. It began on June 14, 2010, and ended on June 17, 2010, with 45,600 total attendees. There was also an E3 event held in Sony's PlayStation Home.

Electronic Entertainment Expo 2010
E3 2010 Logo.jpg
Official Logo of the E3 Expo 2010
BeginsJune 14, 2010
EndsJune 17, 2010
VenueLos Angeles Convention Center
Location(s)Los Angeles, California
CountryUnited States
Previous eventE3 2009
Next eventE3 2011
Organized byEntertainment Software Association
Filing statusProfit


E3 2010 was held at the Los Angeles Convention Center with the show occupying the South and West Halls as well as the first floor.

West HallEdit

Sony Computer Entertainment and Nintendo had booths that were directly opposite of each other. Other notable developers and publishers located on this floor were Atlus, Atari, Bethesda, Sony Online Entertainment, and Capcom.

South HallEdit

The hall has three types of booths: large, medium and small. The large booths were occupied by Square Enix, MTV Games, Microsoft, Ubisoft, Disney Interactive Studios, and Electronic Arts. The medium booths were occupied by Sega, Konami, THQ, Warner Bros. Interactive, and Take-Two Interactive. The small booths were occupied by Namco Bandai and Tecmo Koei.[1]

List of featured gamesEdit

The current list of games that were featured at E3 2010:[2]

2K Games




Bethesda Softworks


Disney Interactive Studios

Electronic Arts




MTV Games

Namco Bandai





Seven45 Studios

Square Enix


SNK Playmore


Tecmo Koei



Warner Bros. Interactive

Notable exhibitors listEdit

The list of notable exhibitors, including Atari who returned after pulling out of E3 2009 at the last minute:[20]

Press conferencesEdit


Microsoft held its press conference on June 14. Phil Spencer, vice president of Microsoft Studios, hosted the event for Kinect, and Hideo Kojima was a notable speaker.

Electronic ArtsEdit

Electronic Arts' press conference took place on June 14. Chief Executive Officer, John Riccitiello, has billed E3 2010 as being the "Biggest and Best Ever [E3 Expo]". He also adds that "All the best games and all the best developers will be together in LA to unveil new titles and celebrate the creativity and new technology that makes gaming so much fun".[21]


Ubisoft held a press conference on June 14. Multiple games were featured, including Assassin’s Creed: Brotherhood, and Ghost Recon: Future Soldier.


Nintendo held its conference on June 15. Shigeru Miyamoto appeared on stage and presented gameplay of their new game The Legend of Zelda: Skyward Sword, though control difficulties due to wireless interference occurred. Other notable speakers included Warren Spector, who went into detail about the upcoming game Epic Mickey. Satoru Iwata unveiled the upcoming Nintendo 3DS handheld system and allowed those in attendance to try it out.[22]


Sony held its conference on June 15.[23] The conference opened up, with Kaz Hirai talking about 3D, and Herman Hulst demoing Killzone 3. Sony also announced its plans to advertise PlayStation Move starting with a partnership with Coca-Cola. They also announced plans to start PlayStation Plus. LittleBigPlanet 2, Dead Space 2, and Tiger Woods PGA Tour 10 were demoed. Other games shown include Infamous 2, Medal of Honor, God of War: Ghost of Sparta, and Portal 2. The show closed with a teaser trailer, and demo for an upcoming Twisted Metal game.


Konami's press conference was held on June 16. The conference stood out with its numerous ill-received stunts and performances. In GameTrailers's top 15 most embarrassing moments of E3, they awarded the entire Konami press conference the award citing that they took up 10 of the 15 spots further referring to it as an "uncomfortable monstrosity".[24]

Notable appearancesEdit

Hideo KojimaEdit

Hideo Kojima, creator of the Metal Gear Solid series, made an appearance at Microsoft's press conference.[25] Prior to that he attended the third annual PlayStation.Blog E3 Meetup and gave away free bundles of Metal Gear Solid: Peace Walker.[26]

Tetsuya NomuraEdit

Tetsuya Nomura, director of Final Fantasy XV (then known as Versus XIII) and series director of Kingdom Hearts, made an appearance at E3. In addition he is met with Square Enix's Osaka-based Product Development Group 5 which recently worked on Kingdom Hearts Birth by Sleep. This was revealed by Shinji Hashimoto, a Japanese game producer for Square Enix, on his Twitter account.[27]

Other notable appearancesEdit

Japanese game developers Hideki Kamiya, Yuji Naka, Suda51, and Shinji Mikami all went to E3 2010.[28] While American game director David Jaffe, head of Eat Sleep Play, was also in attendance.[29]

Pre-E3 hypeEdit


Valve claimed that they were going to be unveiling a "surprise" at E3 2010; they were originally set to hold an event regarding Portal 2 on June 14, 2010. The Portal 2 event was cancelled on June 1, 2010 with the "surprise" as its replacement.[30] At Sony's press conference, the surprise was revealed to be Portal 2 on PlayStation 3, as well as Steamworks integration for the platform.

Square EnixEdit

Square Enix claimed that they were going to be unveiling a new title in the Kingdom Hearts series; this was revealed by series director Tetsuya Nomura in an interview with Game Informer.[31] This was revealed to be Kingdom Hearts 3D.

Game Critics AwardsEdit

The Game Critics Awards is an independent group of 31 North American media outlets that cover the videogame industry, consisting of sites such as Kotaku, Joystiq, GameSpot, IGN and GameTrailers. Each year they award games showcased at E3 with various titles, they are also officially recognized by the Entertainment Software Association, the organizer of E3.[32]

Best of Show Best Original Game
Best Console Game Best Handheld Game
Best PC Game Best Hardware
Best Action Game Best Action/Adventure Game
Best Role Playing Game Best Fighting Game
Best Racing Game Best Sports Game
Best Strategy Game Best Social/Casual Game
Best Motion Simulation Game Best Online Multiplayer Game



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