e-mart (Korean이마트) is the largest retailer in South Korea. There were 160 stores across the country as of December 2016. It was founded on 12 November 1993 by Shinsegae as the first discount retailer in South Korea.[5]

Emart Inc.[1]
TypePublic
KRX: 139480
IndustryRetailing
FoundedMay 3, 2011; 10 years ago (2011-05-03)
Headquarters,
South Korea
Number of locations
178 in South Korea,[2] 15 in China,[3] 3 in Mongolia,[4] 1 in Vietnam
Area served
South Korea, China, Mongolia, Vietnam
Key people
Kang Heui-seok (CEO)
ProductsGroceries, consumer goods
OwnerLee Myung-Hee
ParentShinsegae
Websitewww.emartcompany.com/en/main.do
E-mart store in Bucheon, Korea

E-Mart is the oldest and largest discount store chain in Korea with total sales volume exceeding US$9.4 billion in 2009. With new store openings and acquisition of Wal-Mart Korea in 2006, E-Mart is enjoying its retail leadership in the discount store market.[6] E-mart offers everything from food to clothes to diapers, and provides a very large variety of merchandise. E-mart has a website, where products can be bought or viewed online.[7]

E-Mart is the first Korean retailer to open a retail store in China with the aim to become one of top leading global retailers. In January 2011, there were 27 stores in China.[8] By February 2014, China's store count shrunk to 13 stores.[9]

HistoryEdit

E-Mart opened its first store in Chang-dong, Dobong-gu,[10] Seoul on November 12, 1993, and opened its first E-Mart Ilsan branch (No. 2) in Ilsan New Town on September 8, 1994. It was the first large retail store in South Korea.[11][12][13] It was constructed by Kumho Engineering & Construction at the time, and when the friction between Kumho Engineering & Construction and E-Mart broke out, Kumho E-Mart became the main body of lease.

On July 7, 1995, the third Ansan branch (closed in December 2012[14]) opened, and on December 1, 1995, the fourth Bupyeong branch (closed on June 28, 2018). On November 22, 1996, the fifth store opened in Jeju, and on November 30, 1996, the sixth store opened in Bundang. On February 1, 1997, it became the first Korean retailer to enter China and opened its seventh E-Mart store and first E-Mart store in Shanghai, China. On April 29, 1997, the company opened its eighth Namwon branch, its ninth Anyang branch on August 14, 1997, and its tenth Seobusan branch on August 29, 1997. On October 1, 2004, E-Mart opened an Internet shopping mall.[15] In May 2006, Wal-Mart acquired Wal-Mart Korea, converting 16 Wal-Mart stores into E-Mart stores. At this time, Wal-Mart Korea was acquired and changed to Shinsegae Mart, and in 2008 it was completely merged with E-Mart. Since 2003, E-Mart has implemented a "lowest compensation system" that gives gift certificates worth 5,000 won if they are more expensive than other discount stores in the commercial area (within a radius of 5 kilometers), but abolished them on August 16, 2007, saying that some advertisements are false hype.[16]

As of September 2009, E-Mart has 127 distribution centers and 4 distribution centers in South Korea, with 22 stores in the People's Republic of China.[17] E-Mart stores in China also sell Korean products.

On May 13, 2011, Kim's Club Mart was acquired.[18]

It opened in Ho Chi Minh City on 28 December 2015.

On 8 April 2016, the "Mart" experience center was opened in Busan, Kizania, and on 28 July 2016, it was opened in Ulaanbaatar.

It announced the withdrawal from China on 31 May 2017.

On May 16, 2018, Gyeongsan branch and Bupyeong branch closed due to poor performance and overlapping commercial districts with Gyeyang branch, Shizikolong Skychae will be built after demolition, and Bupyeong branch will be built in Bupyeong Jiwell. In addition, the company closed its Ulsan Hakseong Branch, Goyang Duck Branch, Incheon Branch, Gwangju Sangmu Branch, and Seobusan Branch[19] and sold all of Costco Korea's shares to Costco's Washington headquarters.[20]

ProblemEdit

  • Food Safety
  • In September 2007, the Korea Food and Drug Administration announced that chlorphenapir, a pesticide component, was detected above the standard in E-Mart's first water powder green tea sold under its own brand.[21]
  • On November 28, 2008, the Agricultural Quality Management Agency cracked down on E-Mart's Namyangju branch marking the country of origin as U.S. on the top of the meat package, but double marking as Australian was found on the barcode below.[22]

ReferencesEdit

  1. ^ "emart company". www.emartcompany.com.
  2. ^ "점포찾기". E-Mart.,
  3. ^ "请选择门店". E-Mart. Archived from the original on 2011-01-13.,
  4. ^ "Е-Март Монголд". E-Mart.,
  5. ^ 이마트‥국내1위 할인점 넘어 글로벌기업 도약 -hankyung, 2007-04-16
  6. ^ 〈초점〉국내에도 곧 「가격파괴」 바람 일 듯 - yonhapnews, 1994-10-01
  7. ^ "이마트몰, 당신과 가장 가까운 이마트". emart.ssg.com.
  8. ^ 易买得 Archived 2011-01-13 at the Wayback Machine
  9. ^ "请选择门店". E-Mart. Archived from the original on 2011-01-13.
  10. ^ 《모험과 도전-변신에 성공한 기업들》 (1) 신세계 ‘이마트’ - 서울신문, 2007년 4월 17일 기사
  11. ^ 이마트‥국내1위 할인점 넘어 글로벌기업 도약 - 한국경제, 2007년 4월 16일 기사
  12. ^ 한국까르푸(주)를 인수한 (주)이랜드월드의 신용등급 유지 Archived 2007-10-06 at the Wayback Machine, 한국신용정보주식회사 (PDF 문서)
  13. ^ 주요 유통 업태 현황 및 2007년 전망[dead link], 하나 산업정보 (PDF 문서)
  14. ^ 이마트 설립 뒤 첫 ‘폐점’ 나와 한겨레 - 2012년 12월 18일 기사
  15. ^ 「할인점 1위」이마트, 인터넷 쇼핑몰 진출 - ZDNet Korea, 2004년 9월 30일 기사
  16. ^ 이마트, 내달부터 최저가보상제 폐지 - 머니투데이, 2007년 7월 16일 기사
  17. ^ 신세계 사업현황 Archived 2007-08-19 at the Wayback Machine - 신세계닷컴, 2007년 8월 19일 읽어봄
  18. ^ 이마트 "킴스클럽마트 인수가 비쌌다"
  19. ^ '정용진의 남자' 강희석 대표, 이마트 '구원투수' 될까 - 아이뉴스24
  20. ^ 이마트, 코스트코 지분·임대 부동산 모두 매각 - 뉴시스
  21. ^ 이마트 판매 녹차에서 농약 검출. 조선일보 (in Korean). 2007-09-05.
  22. ^ 오관철 (2008-12-03). 이마트 美쇠고기 '호주산' 둔갑. 경향신문 (in Korean).

External linksEdit