Drinking and Driving Wrecks Lives
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Drinking And Driving Wrecks Lives is the tagline to a series of public information films (PIFs) that ran in the UK between 1987 and 1997, addressing the problem of drink-driving. Unlike earlier campaigns which focused on consequences to the offender, this campaign was more aimed at showing the devastation that drink-driving can cause to the victims and their families. Storylines and camera techniques (such as the extreme close ups used in the Eyes and Kathy campaigns) were designed to encourage drinking drivers to identify with the people affected by this behaviour, showing that drink driving is not a "victimless crime". There were many PIFs in the series.
The campaign was replaced in 1997 by a new slogan, "Have none for the road".