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Dow 36,000

Dow 36,000: The New Strategy for Profiting From the Coming Rise in the Stock Market is a 1999 book by syndicated columnist, James K. Glassman and American Enterprise Institute scholar and former Federal Reserve economist, Kevin A. Hassett.[1][2] in which they argued that stocks in 1999 were significantly undervalued and concluded that there would be a fourfold market increase with the Dow Jones Industrial Average (DJIA) rising to 36,000 by 2002 or 2004.[3][4] The book was published in 1999, shortly before the dot-com bubble burst and the 2001 September 11 attacks, and had predicted that stocks would rise quickly to 36,000. Instead the DJIA fell dramatically.[citation needed]

Authors James K. Glassman, Kevin A. Hassett
Working title Dow 36,000
Country United States
Genre Investments
Publisher Crown Business
Publication date
1 October 1999
Pages 304
ISBN 978-0812931457



Glassman and Hassett had predicted that the,[3]

single most important fact about stocks at the dawn of the twenty-first century: They are cheap....If you are worried about missing the market's big move upward, you will discover that it is not too late. Stocks are now in the midst of a one-time-only rise to much higher ground–to the neighborhood of 36,000 on the Dow Jones industrial average.

— Glassman and Hassett. 1999. "Introduction." Dow 36,000

The book was published in 1999, shortly before the dot-com bubble burst, and predicted that stocks would rise quickly to 36,000. Although the DJIA reached a record high of 11,750.28 in January 2000, it fell steadily after the bursting of the dot-com bubble. Following the September 11 attacks of 2001, the DJIA fell further, reaching a low of 7,286.27 in October 2002. Although the DJIA recovered to a new record high of 14,164.53 in October 2007, it crashed back to the vicinity of 6,500 by the early months of 2009, amidst a global recession.[citation needed]

The book was largely discredited as misstating the risk characteristics of equity securities as equivalent to U.S. Treasury fixed income securities, it is commonly believed discredited for predicting a grossly inflated stock market.[citation needed]

Excerpts from the book were published in The Atlantic Monthly in 1999.[5] In the January 2000 issue of The Atlantic Monthly, Glassman and Hassett replied to a critic of their theory that "if the Dow is closer to 10,000 than to 36,000 ten years from now, we will each give $1,000 to the charity of your choice."[6] For the Dow to be closer to 10,000 than to 36,000, it would have to be below 23,000. As things turned out, the index was not even at half that figure ten years after Glassman and Hassett's prediction (the Dow's highest close in January 2010 was 10,725, reached on 19 January). In early 2010, Glassman and Hassett conceded they lost the bet and they each donated $1,000 to the Salvation Army.[7]

Summary of main argumentEdit

Quiggin, situated Glassman and Hassett at a time when the economic boom in the United States economic boom of the 1990s had created "the renascence of the stock market"—the Dow Jones index had risen from 1000 in the early 1980s to more than 10, 000 by 2000 with Nasdaq, a technology-based-index with an even more dramatic rise.[8]

On the optimistic side, Glassman and Hassett argue that a buy-and-hold strategy based on the blue-chip stocks that make up the Dow Jones index will yield 300 per cent returns over the next few years. Shiller views suggestions with alarm and suggests staying on the sidelines until the current bout of 'irrational exuberance' comes to its inevitable end.

According to John Quiggin, writing in the Australian Financial Review, Glassman and Hassett believed that both investors and official commentators had mistakenly considered stocks to be a risky investment which should require a premium return, when compared to 'safe' investments such as government bonds. They argued that if stocks and bonds were treated as equally risky, the Dow Jones index would be around 36,000. Hence, anyone who gets in now and stays for the long haul, can expect returns of around 300 per cent (in addition to the normal interest rate) as the rest of the market wakes up. Once this historic correction is over, the efficient-market hypothesis will hold sway.[8] The number 36,000 is arbitrary as it is an artifact of rebalancing the "divisor" in the Dow Jones Industrial Average each time a stock splits.[citation needed]


  1. ^ "Review of Dow 36,000", Publishers Weekly, nd, retrieved 12 April 2017 
  2. ^ James K. Glassman and Kevin A. Hassett (1 October 1999). Dow 36,000: The New Strategy for Profiting From the Coming Rise in the Stock Market. Crown Business. p. 304. ISBN 978-0812931457. 
  3. ^ a b Introduction: Why Stocks Are Such a Good Buy, Dow 36,000, World Catalogue, September 1999, retrieved 12 April 2017 
  4. ^ Paul Krugman, Dow 36,000: How silly is it?, MIT, retrieved 12 April 2017 
  5. ^ James K. Glassman and Kevin A. Hassett (September 1999), Dow 36,000, The Atlantic, retrieved 12 April 2017 
  6. ^ James K. Glassman and Kevin A. Hassett (January 2000), Dow 36,000, Letters, The Atlantic 
  7. ^ James K. Glassman and Kevin A. Hassett (May 2010), Dow 36,000, Letters, The Atlantic, retrieved 12 April 2017 
  8. ^ a b John Quiggin (1 September 2000), Taking stock of irrational exuberance, Australian Financial Review, retrieved 12 April 2017 

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