Domain Group (or simply Domain) is an Australian digital property portal and associated real-estate industry business. The company was founded by Fairfax Media, when the publisher branded their real-estate sections in print with the Domain brand and first established an online presence in 1999. The company was a wholly owned subsidiary of Fairfax until November 2017, when Domain was listed on the Australian Stock Exchange as a public company, although Fairfax retain a 60% ownership of shares.
|Traded as||(ASX – DHG)|
|Headquarters||100 Harris Street, |
|Jason Pellegrino  (CEO)|
|Brands||domain.com.au commercialrealestate.com.au allhomes.com.au|
|Owners||Nine Entertainment Co. (60%)|
The Domain Group is best known for its real-estate portal domain.com.au, which is Australia's second largest real-estate marketing business with 90% market penetration. It competes directly with market leader REA Group, which is majority-owned by Fairfax rival News Corp Australia.
In June 2018, Domain Group were announced as platinum partner of the Australian Men's Cricket Team. Under the deal, Domain will be the presenting partner of men’s Test cricket over four years, which includes the next Ashes to be hosted in Australia, and will become the official real estate partner of Cricket Australia.
The Domain Group consists of a portfolio of businesses including:
- The home listings portal
- The commercial property portal
- My Desktop, An agency CRM and listings management system
- APM Pricefinder, a property data business whose products focus on modelling projected values of real estate for investors, agents and financial institutions
- Metro Media Publishing Group (MMP), which was fully acquired by Fairfax Media in January 2015 and consolidated into the Domain Group.
In February 2015, the Australian Financial Review published an article highlighting Credit Suisse analyst expectations of a likely float of the Domain Group in the future, and attributed an AUD $1.3 billion valuation to the group.
On 21 February 2017 trading in Fairfax shares was suspended until half yearly results and an announcement of intent to turn Domain into a listed entity were announced. Domain Group was widely seen to "prop up" Fairfax revenues, as the company's publishing divisions were struggling.
Domain began trading on the ASX at midday (AEDT) on 16 November 2017, with shares opening at AU$3.80 giving the company, listed as Domain Holdings Australia (ASX:DHG), a valuation of nearly AU$2.2 billion.
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