PT Djarum is an Indonesian kretek (clove cigarette) brand/manufacturer founded in 21 April 1951 by Oei Wie Gwan in Kudus, Central Java. The company is also involved in sporting business, owning the Djarum Badminton Club and sponsored the Indonesian top football league from 2005 to 2011. It also has non-cigarette business lines, such as in technology, banking, and beverage.

PT Djarum[1][2][3]
Private[2]
IndustryTobacco industry
Founded21 April 1951; 69 years ago (1951-04-21)
FounderOei Wie Gwan
HeadquartersKudus, Central Java, Indonesia
Key people
Robert Budi Hartono
Michael Bambang Hartono
Number of employees
75,000
Websitewww.djarum.com

HistoryEdit

In 1951, Oei Wie Gwan, an ethnic Chinese businessman, bought a nearly defunct cigarette company in Kudus, Central Java known as NV Murup. The brand was called Djarum Gramofon which means 'gramophone needle' he shortened it into Djarum (current spelling: jarum) which only means needle. The company's first brand was 'Djarum'. The company was nearly extinct when in 1963 a huge fire destroyed the company's factory which was followed by the death of Oei Wie Gwan. Nevertheless, the new owners, Oei Wie Gwan's children Budi and Bambang Hartono, took the opportunity to rebuild the company.

The products are hand-rolled or machine-rolled kretek, both of which are popular and produced in large quantities. The classic hand-rolled kretek continues to be made by Djarum using older methods of manual rolling by laborers. Machine-rolled kretek, introduced in early 1970, are manufactured in a fully automated process.[4]

Djarum Super was launched in 1981, followed by introduction of Djarum Special in 1983.[5]

While the domestic market for kretek was large, in 1972 the company began exporting hand-rolled kretek to tobacco retailers around the world.[6] Budi and Bambang Hartono diversified the company's activities outside of cigarette manufacturing.

After the 1997 Asian financial crisis, the company became a part of a consortium which bought Bank Central Asia (BCA) from BPPN. BCA is the largest private bank in Indonesia and was formerly a part of the Salim Group. Presently the majority stake of the bank (51%) is controlled by Djarum.[7] In 2004 the Djarum Group acquired a 30-year BOT contract from the government to develop and renovate Hotel Indonesia in Jakarta under the Grand Indonesia superblock project.

The Djarum badminton club (PB Djarum) was founded in 1974 by Budi Hartono. Its players, such as Liem Swie King and Alan Budikusuma, have won numerous championships for Indonesia.

Since the Family Smoking Prevention and Tobacco Control Act in 2009 banned most flavored cigarettes in the United States, Djarum's clove products are now marketed as "filtered cigars" and are wrapped in tobacco leaf instead of black paper. The tobacco is air-cured, and they are packaged in boxes of 12 instead of 20.[8]

Domestic productsEdit

 
Djarum Black cigarettes

Major brandsEdit

VariantsEdit

  • Clavo Premio Filter
  • Djarum Black Cappuccino
  • Djarum Black Menthol
  • Djarum Black Mild
  • Djarum Black Slimz (discontinued)
  • Djarum Coklat Extra
  • Djarum Coklat Filter
  • Djarum Coklat Retro
  • Djarum Super Mild (stylized as MLD)
    • Djarum Super Mild Black Series
  • Djarum Super Wave
  • Djarum Super Compact Size (CS) (discontinued)
  • Djarum Super Mezzo (discontinued)
  • Djarum Istimewa Filter
  • Djarum 76 Filter Gold
  • Djarum 76 Twin Pack (discontinued)
  • Forte Menthol
  • Forte Lights
  • Forte Extra Breeze
    • Forte Extra Breeze Menthol
  • L.A. Menthol
  • L.A. Ice
  • L.A. Bold
  • L.A. Filtered

Smaller brandsEdit

These brands are rarely shown on television advertisements; except for Urban Mild, that have its 2009 ad.

  • Access Mild
  • Beat Mild
    • Beat Filter
  • Black Scorpion
  • Bull
  • Chief
  • Cobra King
  • Crystal Kretek
    • Crystal Red
    • Crystal Special
  • Divo Kretek
  • Envio Mild
    • Envio Kretek
  • Geo Mild
  • Glory Filter
  • Gold Seal
  • Hits Mild
  • IN Mild
    • IN Mild Menthol
    • IN Kretek
  • Insta
    • Insta Kretek
  • Intro
    • Intro Menthol
  • Kedai Kopi
  • "Kembang" brands
    • Kembang Djati
    • Kembang Gading
    • Kembang Madu
    • Kembang Makmur
    • Kembang Sawit
    • Kembang Tanjung
    • Kembang Tebu
    • Kembang Turi
  • Kotak Adjaib
  • Mr. Brown
  • Mustang
    • Mustang Lights
    • Mustang Kretek
  • Nuu Mild
  • Polo Mild
  • Premium One
  • Raven
  • Relax Mild
  • Rudal
  • Ryder Kretek
  • Score Mild
  • Senior
  • Slic Mild
  • Spot Filter
  • Ten Mild
    • Ten Mild Menthol
  • Troy
  • Ultra Special
    • Ultra Mentha
  • Urban Mild
  • VIP
  • Viper
  • Warung Kopi
    • Warung Kopi Slim
  • Zamrud Mild
  • Ziga

Discontinued productsEdit

Note: This only lists primary brands, not variants.

  • Ace Mild
  • Djarum Merdeka
  • Fellas Mild
  • Filtra 100s
  • Inspiro
  • MilDay
  • Premium International
  • Pusaka
  • Supra Djirak
  • The President
  • VIP President

International productsEdit

 
A pack of twelve Djarum Black Cherry clove filtered cigars from the United States.
  • Djarum Bali Hai
  • Djarum Black
    • Djarum Black Bliss
    • Djarum Black Cherry
    • Djarum Black Supersmooth
      • Djarum Black Menthol Supersmooth
    • Djarum Black Vanilla
    • Djarum Black Tea
    • Djarum Black Silver
    • Djarum Black Emerald
    • Djarum Black Ruby
    • Djarum Black Ultra Menthol
    • Djarum Black Sapphire
    • Djarum Black Ivory
  • Djarum Cherry
  • Djarum Menthol
  • Djarum Mild
  • Djarum Special
  • Djarum Splash
  • Djarum Super
  • Djarum International
  • Djarum Original
  • Djarum Vanilla
  • Gold Seal
  • L.A. Lights
    • L.A. Menthol
  • Djarum Spice Islands
  • Djarum Classic
  • Djarum Filter
  • Djarum Supremo
  • Djarum Safari
  • Djarum Bravo

Non-cigarette business linesEdit

Websites and eventsEdit

Some of them are sponsored by Djarum brands.

  • SuperSoccer TV (soccer internet streaming (2016-2019) and news platforms)

Involvement in sportsEdit

ReferencesEdit

External linksEdit