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Directed Electronics, Inc., often abbreviated DEI, is a Vista, California-based producer of car security products, including Viper car alarms and accessories. It is a subsidiary of DEI Holdings, which is owned by New York City and Boston-based private equity firm Charlesbank Capital Partners.

Directed Electronics, Inc.
FoundedCleveland, Ohio (1982)
United States
ParentDEI Holdings



DEI was founded in Cleveland, Ohio in 1982 by Darrell and Kathy Issa.[1] Darrell served as the company's first CEO.

In 1986, the company headquarters moved to Vista, California, in San Diego County. In 1999, the Issas sold their share of DEI to Miami, Florida-based private equity firm Trivest.[1]

In 2000, Darrell Issa was elected to the House of Representatives, and Jim Minarik replaced him as CEO. [2]

In 2008, DEI adapted a holding company strategy, and its parent company became DEI Holdings, Inc.[3]

In 2011, Trivest sold the company to Charlesbank Capital Partners.[4]

In March 2017, the company announced Robert Struble as their new CEO.[4]


The company distributes various brands of car alarms and vehicle start systems, including AstroStart, Automate, Autostart, Avital, Clifford, Python and Viper.[citation needed]

External linksEdit


  1. ^ a b "Directed Electronics starts out selling vehicle security, grows to include audio systems". 2004-11-13. Retrieved 2017-03-15.
  2. ^ "CEO of Directed's Parent Retires". 2016-02-04. Retrieved 2017-04-06.
  3. ^ "DEI Holdings promotes officers". 2011-10-27. Retrieved 2017-04-06.
  4. ^ a b "Robert Struble Appointed CEO of Vista-Based Directed". 2017-03-20. Retrieved 2017-04-05.