|Founded||November 30, 2016|
|Headquarters||El Segundo, California, United States|
|Randall Stephenson CEO|
|Services||OTT Internet Television|
DIRECTV Now is a subscription streaming television service by AT&T, which allows subscribers in the United States to stream programming from cable channels without the long term commitment. The service was launched on November 30, 2016. As of March 2017[update], the service has 400,000 subscribers. The service is zero rated for AT&T Mobility customers.
The service offers linear channels from major media conglomerates like A&E, AMC, Discovery, Disney, Fox, MLB, NBCUniversal, Viacom, Turner, Univisión, and WWE, but not CBS or Showtime. The service also allows users to add on HBO or Cinemax for an additional fee, with access to HBO Go and Max GO included, respectively.
On launch, the service is available on Windows, Mac, iOS, Android, Amazon Fire TV, Apple TV, and Chromecast hardware.
Supported DirecTV Now devices include:
- iOS mobile devices
- Android mobile devices
- Chromecast (cast from Android devices only, iOS coming in 2017)
- Gryta, Thomas (26 November 2016). "As AT&T's DirecTV Now Streaming Service Is Unveiled, Watch the Details". Wall Street Journal. Retrieved 28 November 2016.
- "AT&T Sets DirecTV Now Launch Event for Nov. 28". Variety. Variety. Retrieved 28 November 2016.
- "Discovery CEO: DIRECTV Now & Vue Have 400,000 Subscribers". Streaming Observer. Retrieved 30 March 2017.