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AT&T TV Now (formerly DirecTV Now[1]) is an American streaming television service owned by AT&T, which launched on November 30, 2016.[2][3] As of the second quarter of 2019, the service has 1.3 million subscribers.

DirecTV Now (2016–2019)
IndustryPay television
FoundedNovember 30, 2016; 2 years ago (2016-11-30)
HeadquartersEl Segundo,
United States
Area served
United States
ServicesOTT Internet Television
ParentAT&T Communications



On July 13, 2017, it was reported that AT&T was preparing to introduce a cloud-based DVR streaming service as part of its effort to create a unified platform across the DirecTV satellite television service and DirecTV Now services, with U-verse to be added soon.[4][5][6]

In March 2019, DirectTV Now instituted a new package structure for new subscribers with fewer channels included (although with HBO now included in the base package), and increased pricing for all subscribers.[7] By the second quarter of 2019, DirecTV Now lost 168,000 subscribers (decreasing to 1.3 million), with AT&T citing "higher prices and less promotional activity" as reasoning.[8]

Relaunch as AT&T TV NowEdit

On July 30, 2019, the service announced an impending rebranding as AT&T TV Now. The service will be offered alongside a new, unreleased IPTV service in selected markets branded as "AT&T TV", and share the same app. AT&T TV will include a proprietary hardware set-top box, with cloud DVR and media apps. It will also operate alongside another upcoming OTT service announced by subsidiary WarnerMedia, HBO Max.[9][10][11]


The service's current base package "Plus" includes channels from co-owned WarnerMedia, HBO, as well as the four major television networks, Disney (including subsidiaries FX Networks and National Geographic), Fox Corporation, NBCUniversal Cable, as well as other networks such as Hallmark Channel. The "Max" package adds Cinemax and various additional sports channels. Previous packages also included channels from AMC Networks, Discovery, and Viacom. They are not included in the current package offerings, but are still accessible to existing subscribers.[12][13]

See alsoEdit


  1. ^ "How About Never?". Brand New. Under Consideration. 15 August 2019. Retrieved 15 August 2019.
  2. ^ Gryta, Thomas (26 November 2016). "As AT&T's DirecTV Now Streaming Service Is Unveiled, Watch the Details". Wall Street Journal. Retrieved 28 November 2016.
  3. ^ "AT&T Sets DirecTV Now Launch Event for Nov. 28". Variety. Variety. Retrieved 28 November 2016.
  4. ^ Lawler, Richard (July 13, 2017). "AT&T's 'next-gen' TV platform rollout will start on DirecTV Now". Engadget. Retrieved July 13, 2017.
  5. ^ Lieberman, David (July 13, 2017). "AT&T To Offer Cloud-Based DVR To Streaming Services". Deadline Hollywood. Retrieved July 13, 2017.
  6. ^ Frankel, Daniel (July 13, 2017). "DirecTV Now to finally get cloud DVR as part of AT&T video platform rollout". Fierce Cable. Retrieved July 13, 2017.
  7. ^ Brodkin, Jon (2019-03-12). "AT&T raises DirecTV Now price—again—after promising lower post-merger bills". Ars Technica. Retrieved 2019-07-31.
  8. ^ Brodkin, Jon (2019-07-25). "AT&T loses nearly 1 million TV customers after raising DirecTV prices". Ars Technica. Retrieved 2019-07-31.
  9. ^ Blumenthal, Eli. "What is AT&T TV? Here's what we know now". CNET. Retrieved 2019-07-31.
  10. ^ Brodkin, Jon (2019-07-30). "AT&T kills DirecTV Now brand name as TV subscribers leave in droves". Ars Technica. Retrieved 2019-07-31.
  11. ^ "AT&T changes DirecTV Now to AT&T TV Now". FierceVideo. Retrieved 2019-07-31.
  12. ^ Bouma, Luke (2019-03-10). "Here Is Every Channel DIRECTV NOW Plus & DIRECTV NOW MAX Offer". Cord Cutters News. Retrieved 2019-07-31.
  13. ^ Brodkin, Jon (2019-03-12). "AT&T raises DirecTV Now price—again—after promising lower post-merger bills". Ars Technica. Retrieved 2019-07-31.

External linksEdit