Destination marketing organization
A destination marketing organization (DMO) is an organisation which promotes a location as an attractive travel destination. Previously DMOs have been known as tourist boards, tourism authorities or "Convention and Visitors Bureaux". They primarily exist to provide information to leisure travellers. Additionally, where a suitable infrastructure exists, they encourage event organisers to choose their location for meetings, incentives, conferences, and exhibitions, collectively abbreviated as MICE.
DMOs are generally tied to the local government infrastructure, often with supporting funds being generated by specific taxes, such as hotel taxes, membership fees, and sometimes government subsidies. However, in many cases, the observed decline in tourism following cutbacks to public-sector expenditures has motivated the tourism industry to create a private sector coalition in order to provide the functions of a DMO.
- "Definition of DMO in Travel and Tourism". TripSavvy. Dotdash. Retrieved 31 May 2020.
- R. C. Ford and W.C. Peeper, 2008. Managing Destination Marketing Organizations: The Tasks, Roles, and Responsibilities of the Convention and Visitors Bureau Executive, Orlando, FL, ForPer Publications.
- "Destination funding models: Can DMOs seek financial stability from their governments?". Destination Think. Destination Think! Professional Services Inc. 4 October 2016. Retrieved 31 May 2020.