Desire Inc. (1990) is a video documentary piece created by the artist Lynn Hershman (now known as Lynn Hershman Leeson). Hershman created a series of seductive television ads in which a sexy woman asked for viewers to call her. The ads, interviews with the respondents to the ad, and commentary from Hershman are woven together to create the 26-minute video. This is one of Hershman's significant works, and it demonstrates the viewers' intense personal relationship to the public space. It is a rare piece of video art that makes television interactive, where the response from a viewer is as much the art as the ad itself.
| Desire Inc. | |
|---|---|
| Directed by | Lynn Hershman |
Release date |
|
| Country | United States |
| Language | English |
Hershman uses the form of the TV commercial, which usually just directs desire toward consumer objects, to direct viewers toward actual interpersonal connection instead.
Memorable quotes edit
- "Mass communication is like mask communication"
- "This is the medium of seduction"
- "TV claimed the female body"
- Hershman calls the ads "electric, nomadic boomerangs"
External links edit
- LynnHershman.com the artist's website
- New Television Workshop summary of the video.
 | This article about a documentary film about the arts is a stub. You can help Wikipedia by expanding it. |