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DEFINITION 6 is a digital marketing agency that was founded in Atlanta in 1997.

Definition 6
Privately held company
IndustryDigital Marketing, sound design, Animation studio, Post-production
PredecessoriXL (1996-2001)
Creative Bubble (2001-2011)
Founded1996
Headquarters,
Key people
Jeffrey Katz (CEO)
Frank Radice (Expert In Residence)
Websitewww.definition6.com/ Edit this on Wikidata

Contents

AboutEdit

DEFINITION 6 is a full-service digital marketing agency. It is headquartered in Atlanta and has offices in New York City and London.[1] The agency is backed by Navigation Capital Partners, an Atlanta-based private equity firm.[2] In August 2009, DEFINITION 6 acquired Creative Bubble,[3] a video and post-production and sound engineering company based in New York. In December 2009, DEFINITION 6 acquired Leach Communications, a strategic communications firm based in New York.[4] In September 2012, DEFINITION 6 acquired Synaptic Digital, an earned media and strategic content distributions company.[5] Barry Sikes took over as CEO of DEFINITION 6 from Michael Kogon in 2013. Shortly thereafter former President and COO Jeffrey Katz became COO in 2014. Definition 6 has worked for various global brands. [6]

AwardsEdit

  • CLIO Gold Interactive Award (CLIO Awards May 2010)[7]
  • Advertising Age Small Agency Campaign of the Year for Coca-Cola's "Happiness Machine" (July 2010)[8]

Former leadershipEdit

ReferencesEdit

  1. ^ http://www.definition6.com/who-we-are/press-releases/synaptic-digital-uk-rebrands-as-definition-6.aspx
  2. ^ "Archived copy". Archived from the original on 2010-11-23. Retrieved 2010-11-14.CS1 maint: Archived copy as title (link)
  3. ^ "Definition 6 acquires Creative Bubble". DMNews.com. Retrieved 28 December 2018.
  4. ^ https://www.adweek.com/digital/marketing-ecommerce-agency-definition-6-acquires-leach-communications/
  5. ^ Definition6.com. "Definition 6 Acquires Synaptic Digital Enhancing Content Marketing Capabilities and Distribution," 25 Sept. 2012. Web. 31 July 2013.
  6. ^ "Case Studies". Definition 6. Retrieved 2 July 2019.
  7. ^ AG, The Coca-Cola Company /; May 2010, 29. "Coca-Cola "Happiness Machine" Wins Top Honors at the 2010 CLIO Awards - DesignTAXI.com". designtaxi.com. Retrieved 28 December 2018.
  8. ^ "Small Agency of the Year, Campaign of the Year: Definition 6's 'Happiness Machine'". adage.com. Retrieved 28 December 2018.
  9. ^ http://www.prnewswire.com/news-releases/nbc-digital-marketing-veteran-jonathan-accarrino-joins-definition-6-social-media-team-97067854.html
  10. ^ "Jobs in Advertising - AgencySpy". www.mediabistro.com. Retrieved 28 December 2018.