David Perry (born 4 April 1967) is a Northern Irish video game developer and programmer. He became prominent for programming platform games for 16-bit home consoles in the early to mid 1990s, including Disney's Aladdin, Cool Spot, and the Earthworm Jim series. He founded Shiny Entertainment, where he worked from 1993 to 2006. Perry created games for companies such as Disney, 7 Up, McDonald's, Hemdale, and Warner Bros. In 2008 he was presented with an honorary doctorate from Queen's University Belfast for his services to computer gaming. He was the co-founder & CEO of cloud-based games service Gaikai, which was acquired by Sony Computer Entertainment. In 2017 Perry became the co-founder & CEO of a customer intelligence startup called GoVYRL, Inc. developing a new advanced brand dashboard called Carro.
|Nationality||Northern Irish, American|
|Occupation(s)||Video game developer, programmer|
|Known for||Shiny Entertainment|
Perry was born in April 1967 in Lisburn, Northern Ireland, growing up in the towns of Templepatrick and Donegore in County Antrim, attending Templepatrick Primary School and then Methodist College Belfast.
He began writing computer game programming books in 1982 at the age of 15, creating his own games for the Sinclair ZX81. In an interview with the BBC, Perry stated that his first game was a driving game, "a black blob avoiding other black blobs", which he wrote and sent to a magazine, which printed it. He sent them more games and they sent him a cheque for £450: a bit of a problem for a teenager who did not yet have a bank account. His work continued until he was offered a job for £3,500/year as an apprentice to a veteran programmer who taught him more advanced programming.
At the age of 17, he moved to London, where he developed games with Mikro-Gen and Probe Software for publishers such as Elite Systems and Mirrorsoft, working on titles such as the ZX Spectrum conversion of Teenage Mutant Ninja Turtles for NES and the Sega Genesis version of The Terminator.
In 1991, he moved to the United States to work for the American division of Virgin Games, usually known as Virgin Games USA. While in there, he led the development duties for several award-winning games for the Genesis, including Global Gladiators, Cool Spot, and Aladdin. His work within Virgin Games USA also served as a basis for the development of other games such as the Sega CD version of The Terminator and the Genesis versions of RoboCop Versus The Terminator and Walt Disney's The Jungle Book, all of them developed after David Perry had left the studio.
On 1 October 1993, Perry formed his own company in Laguna Beach, California, Shiny Entertainment, naming the company after the song "Shiny Happy People" by R.E.M. The company's first game Earthworm Jim was a hit, selling millions of copies on multiple platforms, including Sega Genesis, Super NES and PC. The title character, an "average worm" who stumbles upon a space suit which turns him into a superhero, became immensely popular, and spawned a variety of other types of merchandise: action figures, comic books, and a syndicated television cartoon series.
Listing Perry in their "75 Most Important People in the Games Industry of 1995", Next Generation argued that his success had as much to do with his exceptional knack for public relations as his talent as a developer: "Perry often seems to benefit and suffer from a game press who seemingly can't hype him or his products enough. Is all the hype justified? Well, probably not. But that's not the point, the fact is that the press and gamers love him. Next Generation's opinion as to Perry's PR secrets? Always return phone calls, don't make promises you can't keep, and show a genuine interest in whomever you're talking to. Sounds easy? So how come hardly any actual PR people (let alone presidents and lead programmers) in the industry do the same?"
In 2002, Shiny Entertainment was acquired by Atari, Inc. for US$47 million, with Perry signed to a long-term contract to continue on as president. Also in 2002, Perry collaborated with The Wachowskis on games in coordination with their Matrix series of movies.
In 2006, he resigned from Shiny, and formed GameConsultants.com, a consultancy firm planning to offer executive level video game industry advice, followed by GameInvestors.com, a business-to-business company to help video game development teams get funded. He recounted, "I was working on a new game design for Infogrames (Atari) called Plague and was incredibly excited about it. Atari called and told me they had run out of money, and so I offered to find a buyer for my team, they said they’d handle it and I moved on. The first phone call I had after leaving was with The Collective, and they ended up buying Shiny."
Perry is on the advisory board for the Game Developers Conference, and has spoken at industry venues such as E3, CES, Hollywood and Games, Digital Hollywood, iHollywood, SIGGRAPH, Entertainment in the Interactive Age, What Teens Want, The Banff Summit, as well as at major universities such as USC, and MIT. In 2006, he co-hosted the annual Game Developers Choice Awards with Tommy Tallarico.
In July 2017 Perry left Gaikai, joining startup GoVYRL, Inc. to build new technology for brands to work with influencers;[clarification needed] the technology is called Carro. GoVYRL, Inc. has seed investments from entities including The Cove Fund, Brendan Iribe and Alpha Edison.
|National ZX80/ZX81 Users Club Magazine||1982||Interface Publications|
|Tim Hartnell's Giant Book of Spectrum Games||1983||Interface Publications|
|49 Explosive Games for the ZX Spectrum||1983||Interface Publications|
|Astounding Arcade Games for your Spectrum + & Spectrum||1984||Interface Publications|
|Sord M5 Graphics Demos [written in BASIC]||1982||Sord|
|Herbert's Dummy Run||Mikro-Gen|
|Great Gurianos ZX Spectrum version||1987||Elite Systems|
|Three Weeks in Paradise||1986||Mikro-Gen|
|Beyond the Ice Palace||1988||Elite Systems|
|Savage||via Probe Software -> Go / US Gold|
|Tintin on the Moon||via Probe Software -> Infogrames|
|Trantor: The Last Stormtrooper||Probe Software|
|Paperboy 2 (conversion)||Mindscape|
|Teenage Mutant Hero Turtles||1990||via Probe Software -> Mirrorsoft / Konami|
|Smash TV (arcade conversion)||1990||via Probe Software -> Ocean Software|
|Dan Dare III - The Escape||via Probe Software -> Virgin Games|
|Supremacy (UK) / Overlord (US)||1990||via Probe Software -> Virgin Games|
|The Terminator||1992||via Probe Software -> Virgin Games|
|McDonald's Global Gladiators||1992||Virgin Games|
|7-UP's Cool Spot||1993||Virgin Games|
|Disney's Aladdin||1993||Virgin Games|
|Earthworm Jim||1994||Playmates Interactive|
|Earthworm Jim 2||1995||Playmates Interactive|
|MDK||1997||Playmates Interactive / Interplay|
|RC Stunt Copter||1999||Titus Interactive|
|Enter the Matrix||2003||Atari|
|The Matrix: Path of Neo||2005||Atari|
- David Perry on Game Design. Delmar, 2009.
- "News". Warnerbros.com. 18 April 2003. Archived from the original on 15 March 2006.
- http://www.qub.ac.uk/home/Graduation/HonoraryGraduates2008/DavidPerry/[permanent dead link]
- "Sony's David Perry departs for Instagram Influencer Marketing Firm". 7 April 2017.
- McGreevy, Neil (4 July 2003). "Top Developer's Code for Success". BBC News. Retrieved 25 November 2018.
- "The Game Makers: The Producers". GamePro. No. 83. IDG. August 1995. pp. 20–24.
- Keefer, John (31 March 2006). "GameSpy Retro: Developer Origins, Page 10 of 19". GameSpy. Archived from the original on 9 June 2007. Retrieved 7 May 2019.
- "75 Power Players". Next Generation. Imagine Media (11): 52. November 1995.
- "CNN article about Matrix game". 15 May 2003.
- "Dave Perry resigns from Shiny". Eurogamer.net. 20 February 2006.
- "GameDaily article". Archived from the original on 21 October 2007. Retrieved 18 May 2006.
- "David Perry (Virgin Games) – Interview". Arcade Attack. 10 January 2016. Retrieved 25 November 2018.
- "MIT Speakers List". Archived from the original on 6 January 2006. Retrieved 17 March 2006.
- Lifshitz, Jesse (8 August 2009). "OnLive and Gaikai - How to Stop a Gaming Revolution". ablegamers.com. Archived from the original on 12 August 2009. Retrieved 15 August 2009.
- Brown, Nathan (7 February 2012). "Sony acquires Gaikai". edge.com. Archived from the original on 5 August 2012. Retrieved 7 February 2012.
- "GoVYRL, Inc. aka VYRL Main Website".
- "The Cove Fund Invests in VYRL".
- "Alpha Edison Invests in VYRL".
Further reading edit
- "Top developer's code for success". BBC. 4 July 2003.
- David Perry at IMDb
- Smart computing, "The Emerald Isle’s ‘Shiny,’ Happy Game Developer", October 2000 Archived 4 February 2012 at the Wayback Machine
- Gamedev.net Interview
- Eurogamer.net Interview
- Disposable Media Interview, part 1
- Disposable Media Interview, part 2
- Queens Honorary Doctorate Press Release Archived 1 December 2017 at the Wayback Machine