Darcy DiNucci is an author, web designer and expert in user experience. DiNucci coined the term Web 2.0 in 1999 and predicted the influence it would have on public relations.



DiNucci has worked in web design and user experience in a number of companies including Ammunition, Method, Adaptive Path, Sequence, and Smart Design.[1]

In 1999, DiNucci introduced the concept of Web 2.0[2][3] and anticipated the influence it would likely have on public relations in an article in Print Magazine.[4][5][6]


  • DiNucci, Darcy (1994), The Macintosh Bible (5th ed.), Peachpit Press, ISBN 978-1-56609-140-4
  • DiNucci, Darcy; Giudice, Maria; Stiles, Lynne (1998), Elements of Web Design (2nd ed.), Peachpit Press, ISBN 978-0-201-69698-1
  • DiNucci, Darcy (April 1999). "Fragmented Future" (PDF). Print Magazine. 53 (4): 221–222.
  • DiNucci, Darcy (2003), Macromedia Flash Interface Design: Twelve Effective Interfaces and Why They Work, Peachpit, ISBN 978-0-321-12399-2
  • DiNucci, Darcy (2002), Adobe Master Class, Web Site Redesigns: Makovers from Nine Top Design Teams, Adobe Press, ISBN 978-0-201-75864-1

See also



  1. ^ "The most creative people in business". Fast Company. Retrieved 19 March 2019.
  2. ^ Castelluccio, Michael (December 2018). "Toward Web 3.0". Strategic Finance. 10 (6): 53–55 – via ProQuest.
  3. ^ Aced, Cristina. (2013). Web 2.0: the origin of the word that has changed the way we understand public relations.
  4. ^ Aced, Christina. "Web 2.0: the origin of the word that has changed the way we understand public relations". Researchgate. Retrieved 19 March 2019.
  5. ^ DiNucci, Darcy. "Fragmented Future" (PDF). Print. 53 (4): 221–222.
  6. ^ Prandini, Marco; Ramilli, Marco (December 2012). "Raising Risk Awareness on the Adoption of Web 2.0 Technologies in Decision Making Processes". Future Internet. 4 (3): 700–718. doi:10.3390/fi4030700. ISSN 1999-5903. S2CID 1740022.