DR Automobiles (previously DR Motor Company) is an Italian automobile company that sells rebadged vehicles from Chinese automakers BAIC, Chery Automobile and JAC Motors.
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| Founded | 2006 |
|---|---|
| Products | Automobiles |
| Revenue |  €700 million (2023) |
| Website | Official website |
History edit
DR was founded by Massimo Di Risio in 2006.[1] As of 2008,[needs update] the company had offices in Rome, Campobasso and Pescara.[2][3]
The company had a network of 20 dealers in Italy at the end of 2018.[4]
In 2020, DR launched their first sub-brand, EVO.[citation needed]
In 2022, DR introduced two new premium sub-brands, Sportequipe and ICKX.[5]
In 2024, DR introduces the Tiger sub-brand, for the marketing of Chinese cars of the Dongfeng brand, in particular its sub-brand Forthing.[6]
Models edit
Current Models edit
DR edit
- DR 1.0 (2023-present, based on the Chery eQ1)
- DR 3 / 3.0 (2016–present, based on the Chery Tiggo 3x)
- DR 5.0 (2020–present, based on the Chery Tiggo 5x)
- DR 6.0 (2022–present, based on the second-generation Chery Tiggo 7)
- DR PK8 (2023-present, based on the JAC Shuailing T8)
EVO edit
- EVO 3 (2020–present, based on the JAC Refine S2)
- EVO 4 (2020–present, based on the JAC Refine S3)
- EVO 5 (2020–present, based on the Chery Tiggo 3 between 2020 and 2022, and later the second-generation Beijing X3 since 2023)
- EVO 7 (2023–present, based on the Sehol X8)
- EVO Cross 4 (2022–present, based on the JAC Shuailing T8)
ICH-X edit
Formerly known as ICKX between 2022 to 2024.
- ICH-X K2 (2023-present, based on the first-generation Beijing BJ40)
Sportequipe edit
- Sportequipe 5 (2023–present, based on the Chery Tiggo 5x)
- Sportequipe 6 (2023–present, based on the second-generation Chery Tiggo 7)
- Sportequipe 7 (2023–present, based on the Chery Tiggo 8)
Former Models edit
DR edit
- DR 1 (2009–2014, based on the Riich M1)
- DR 2 (2010–2014, based on the Chery A1)
- DR 4 (2016–2020, based on the JAC Refine S3)
- DR 5 (2007–2020, based on the Chery Tiggo 3)
- DR 6 (2016–2020, based on the Chery Tiggo 5)
- DR 4.0 (2022-2024, based on the Chery Tiggo 5x, continuation of the pre-facelift DR 5.0)
- DR 7.0 (2023-2024, based on the Chery Tiggo 8)
- DR CityCross / CityVan (2013-2016, based on the Riich X1)
- DR F35 (2020–2023, based on the first-generation Chery Tiggo 7)
- DR Zero (2015–2019, based on the second-generation Chery QQ)
EVO edit
- EVO 6 (2020–2021, based on the Chery Tiggo 5)
References edit
- ^ Tribunale di Isernia (PDF; (in Italian), retrieved 6 June 2020
- ^ Marek Brzeżański, Robert Jabłoński: Cars of the World. 2008 · 2009. Moto Media Print, Nowy Dwór Mazowiecki 2008, ISBN 978-83-61604-12-9, page 323.
- ^ "Viaggia sugli spot il Suv low cost prodotto a Isernia". Il Sole 24 ORE. Retrieved 2018-06-09.
- ^ "I NOSTRI DEALERS". DR Motor Company S.p.A. Retrieved 2018-12-19.
- ^ Gori, Gianmarco (2022-06-17). "Sportequipe e ICKX, ecco a chi si rivolgono i due nuovi marchi DR". Motor1 Italia (in Italian). Retrieved 2022-10-19.
- ^ "Debutta in Italia il marchio Tiger". alvolante.it. alvolante.it. 18 April 2024. Retrieved 18 April 2024.
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