DJ: Duvvada Jagannadham

DJ: Duvvada Jagannadham is a 2017 Indian Telugu-language action comedy film written and directed by Harish Shankar and produced by Dil Raju under his banner Sri Venkateswara Creations. The film stars Allu Arjun and Pooja Hegde, while Rao Ramesh, Subbaraju, Chandra Mohan, and Murali Sharma play supporting roles. Devi Sri Prasad composed the film's music, while Ayananka Bose performed the cinematography and Chota K. Prasad edited the film. The film's story is loosely based on S. Shankar directorial Gentleman (1993 film) starring Arjun Sarja where the Protagonist hails from a Brahmin Community who moonlights as a thief, steals from the rich and gives to the poor.[2]

DJ: Duvvada Jagannadham
DJ film poster.jpg
Theatrical release poster
Directed byHarish Shankar
Screenplay byRamesh Reddy
Deepak Raj
Harish Shankar (dialogue)
Story byHarish Shankar
Produced byDil Raju
StarringAllu Arjun
Pooja Hegde
Rao Ramesh
CinematographyAyananka Bose
Edited byChota K. Prasad
Music byDevi Sri Prasad
Production
company
Release date
  • 23 June 2017 (2017-06-23)
Running time
156 minutes
CountryIndia
LanguageTelugu
Budget50 crore[1]
Box officeest. 115.10 crore[1]

The film was launched officially in August 2016. Principal photography commenced in November 2016 in Hyderabad and ended in May 2017.[3] It was shot primarily in Hyderabad and Abu Dhabi. The film released on 23 June 2017, coinciding with Ramzan weekend. Despite receiving mixed and negative reviews, who appreciated performance of Allu Arjun, cinematography, and music, but criticised for writing, script, dialogues, lack of logic, comedy scenes and editing. the film grossed approximately 115.10 crore in its theatrical run. after all the film was profitable for producers, the film was deemed as "below average or flop" and considered as one of the worst films in 2017.[1] The song "Seetimaar" was later re-used in Salman Khan's film Radhe.

PlotEdit

Several years ago in Vijayawada, a kid named Duvvada Jagannadham, is inspired by the teachings of his grandfather that only the good deeds has to be visible and the person who does that doesn't have to come in light. One day, when he was dropping his sister to college and two of her seniors start to eve-tease them, Jagannadham fights them off, but berated by his father who then makes him wear a holy rudraksha so that he will never mess with anyone whenever it's on his neck. Two weeks later in Monda Market, Secunderabad, he saves a cop named Purushottam, from the attack of gangsters, by shooting them. At the police station, he shoots another criminal and convinces Purushottam that bad people should be killed. Seeing the quality of a rebellion in the Brahmin kid, Purushottam agrees to eliminate criminals with his help. Jagannadham kills several high-profile gangsters. Purushottam creates a new fictional gangster named DJ and attributes the killings to him.

In present-day, Duvvada Jagannadham Shastri is a cook working as a caterer in Vijayawada along with his family. One day when his catering service is assigned to cook for Jagannadham's friend Vignesh's marriage, Jagannadham falls in love with Pooja, who is the bride's friend.

Enters Royyala Naidu, a powerful underworld don, who in disguise himself as a businessman and runs a fraud Business company called Agro Diamonds. Naidu appointed Stephen Prakash, Naidu's secretary, to be the next CEO of Agro Diamonds. But, Sameer Chandra, who is the current CEO of Agro Diamonds, blackmails Stephen that he will reveal the truth to the public about all their wrongdoings since Stephen has invested all the money elsewhere; complaint had been filed against the Agro Diamond company.

After the wedding, Jagannadham finds out that his uncle committed suicide and after performing his last rites, he reads a suicide note written by his uncle. Jagannadham's uncle booked a 1800-square foot flat from a company called Agro Diamond where he paid all his savings, but when he went to pay his final installment, he found that the company was a fraud and due to depression by the beratement he faced from his own daughter, he committed suicide by getting crushed by a running train. Jagannadham finds out from Purushottam that the scam of 900 crores is caused by Stephen. Sameer agreed to be a witness in the court but is about to get killed by hitmen hired by Stephen. Jagannadham turns into DJ then finds Stephen and tells him at gunpoint to call his hitmen to abort the mission.

Pooja who turns out to be the daughter of corrupt home minister Pushpam who is also involved with Royyala Naidu in his crimes gets a marriage proposal from Naidu's son Avinash, who is mentally ill. When she meets Avinash in Dubai, she starts disliking him for his strange behaviour. Pooja then realises that she has fallen in love with Jagannadham and after returning to India, she confesses that she loves Jagannadham but her father disapproves when she tells her that he works in a catering service. Pushpam and Naidu plan to finish Jagannadham and Naidu calls Stephen to plan and kill him. Stephen lures Jagannadham via his henchman but Jagannadham fights them off as well as Stephen. Naidu contacts Stephen and tells him to give the phone to Jagannadham who responds as DJ who challenges him that he will find him and kill him; Naidu doesn't know actually who DJ is. Naidu and Pushpam hire an officer to find out about DJ. Jagannadham forcefully tries to interrogate Stephen about his allies but in vain.

Pooja eventually arrives in Vijayavada to confess her love to Jagannadham. Pooja sends the photo of her and Jagannadham to Pushpam who shows it to Naidu who gets shocked (Naidu was hiding in the car when Stephen was threatened at gunpoint). Naidu tells Pushpam to tell Pooja that he agreed to the proposal and dresses up as one of Pushpam's bodyguards. Pooja and Jagannadham's families meet each other where Naidu finally recognizes that Jagannadham is DJ. The next day, Jagannadham's sister and then Vignesh gets attacked by Naidu's henchman where they're interrogated about the whereabouts of Stephen Prakash and Jagannadham's family are also troubled by them. Jagannadham finally decides with Purushottam that he will put an end to Royyala Naidu once and for all. Jagannadham sends his family for a pilgrimage to keep them safe. Naidu's henchman break into the house and ask Jagannadham where is Stephen and they beat him up when Jagannadham asks about their ringleader. When he's about to get killed, Jagannadham asks Naidu's henchman to remove the holy rudraksha. When the rudraksha gets removed he turns again into DJ and kills all the goons who then reveal Royyala Naidu as the ringleader in their last moment.

Jagannadham calls Pooja and reveals himself as DJ and asks her for the information about Naidu's son Avinash. Jagannadham goes to Dubai and uses him via his mental disability to find out where Royyala Naidu is. Naidu kidnaps Purushottam. Avinash and Naidu meet but Avinash beats up Jagannadham for cheating him. Jagannadham shows them the money and turns Avinash against his father. Jagannadham finally reveals to Naidu that he's none other than DJ and shoot him in the head.

As the credits roll, Stephen Prakash announces to the scam victims to provide them their homes but Avinash is taken away by the police for interrogation.

CastEdit

ProductionEdit

DevelopmentEdit

After the success of Sarrainodu (2016), Allu Arjun announced that he will be collaborating for a Tamil-Telugu bilingual directed by N. Linguswamy, which was excpected to go on floors.[5] Meanwhile in June 2016,[6] he announced that his next film will be directed by Harish Shankar, and produced by Dil Raju.[7] The film marks the second collaboration of Raju, with Arjun after Arya (2004) and Parugu (2008).[8] While the makers are yet to finalise the cast and crew members, Devi Sri Prasad announced that he will compose music for the film.[9] Shruti Haasan and Kajal Aggarwal were approached to play the lead actress, but Pooja Hegde was eventually finalized for that role.[10] Rao Ramesh is signed to play Royyalu Naidu, which is based on the character played by Ramesh's father Rao Gopal Rao in Aa Okkati Adakku (1992).[11]

On 28 August 2016, the film makers announced the title of the film as Duvvada Jagannatham.[12] The film was launched on 29 August 2016, at the office of the production house in Hyderabad.[13]

FilmingEdit

Principal photography of the film was supposed to commence on 21 October 2016.[13][14] However, the first leg of the shoot began on 4 November 2016.[15] The filming briefly delayed after Arjun took a break, to spend some quality time with his wife Sneha Reddy, who is expecting her second child.[16][17] The shooting was later resumed in January 2017.

The production crew also chose Abu Dhabi as a filming location,[18] as they would benefit from the Emirate's 30% film production rebate.[19] The film was shot across Abu Dhabi Global Market, Abu Dhabi National Exhibition Centre, Intercontinental Hotel, Yas Links Golf Club and Galleria Mall.[20]

The film team placed a statue of Lord Shiva in Chennakeshava Temple in Belur, which was found against the custom and tradition of the temple and was opposed by the temple priests, which led to stall the shoot.[21] The makers planned to shift the shoot to Mysore,[22] until the film team obtained permission from the Department of History and Archaeology for the shoot and resumed it.[23] The film completed the shooting of major action episodes at the aluminum factory in Hyderabad on 21 April 2017. On 15 May 2017, it was announced that the principal shoot of the film got wrapped.[24]

SoundtrackEdit

The film's music is composed by Devi Sri Prasad, who is collaborating with Harish Shankar for the second time and with Allu Arjun for the seventh time. The album consists of five tracks with Jonnavittula Ramalingeswara Rao, Sri Mani, Bhaskarabhatla, Sahithi and Balaji penning the lyrics.[25]

On 3 May 2017, the first single of the film "DJ Saranam Bhaje Bhaje" was released through the YouTube channel of Aditya Music, the music label which bought the film's audio rights.[26] The promo of the song "Gudilo Badilo Madilo Vodilo" was unveiled on 15 May,[27][28] and two days later, on 17 May 2017, the full song was released and got wide reception.[29][30] The film's audio was released on 21 May 2017, at Shilpakala Vedika in Hyderabad.[31][32]

ReleaseEdit

The film's release was originally scheduled for 19 May 2017,[33] but it was postponed to 30 June 2017, due to the delay in the film's production.[34] In April 2017, a new release date was scheduled as 23 June 2017, coinciding with the Ramzan weekend.[35] The theatrical rights of the film were sold to 77.3 crore (US$10 million).[36]

ReceptionEdit

Sangeetha Devi Dundoo of The Hindu stated "The film could have been much more gripping but for being punctuated with a handful of songs, quite a few high-decibel ones at that. At 156 minutes, DJ is bloated and loses its tempo now and then. While some of the dialogues are fun, others make you cringe. In a conversation between Allu Arjun, posing as a groom, and Pooja Hegde posing as a bride, she tells him that she wouldn’t want to have kids for two years. To this he answers that he doesn’t wear socks even on his feet, forget about anywhere else!"[37] Hemanth Kumar of Firstpost gave 2.5 stars rating out of 5 and wrote that "The point is when you try making a new recipe, it’s not merely enough to have all the right ingredients. You’ve to know when to switch off the flame. In the end, when you think about this DJ, it just gets loud, louder, loudest. Thumbs down. But hey, Allu Arjun still dances like a dream!"[38]

Srivatsan of India Today wrote that "We get the fact that the masala is very important for this genre. But the scenes that are supposed to leave you misty-eyed end up as comic relief. Jokes fall flat and the mass action blocks are not enough. At the same time, it's impossible to write off Allu Arjun. He's effective in bits; especially when the director wants him to dance and send goons into the air. Someone said that Allu Arjun's body is made of rubber and there can't be a better description. The problem with Duvvada Jagannadham is its half-baked story, which is everything we've seen in Allu Arjun's films earlier. To keep up with DJ's style, Duvvada Jagannadham is "Boring-ah, bore-asya, bore-obiah".[39]

AccoladesEdit

Award[a] Date of ceremony[b] Category Recipient(s) Result Ref.
Zee Golden Awards 11 March 2017 Entertainer Of The Year (Female) Pooja Hegde Won [40]
Filmfare Awards 16 June 2018 Best Music Director Devi Sri Prasad Nominated [41]

NotesEdit

  1. ^ Awards, festivals and organizations are in alphabetical order.
  2. ^ Date is linked to the article about the awards held that year, wherever possible.

ReferencesEdit

  1. ^ a b c Hooli, Shekhar H. (31 August 2017). "DJ lifetime box office collection: Duvvada Jagannadham fails to beats Allu Arjun's Sarrainodu record". ibtimes.co.in. International Business Times. Retrieved 13 January 2018.
  2. ^ "Duvvada Jagannatham review: Gentleman DJ!". Retrieved 24 June 2017.
  3. ^ "Allu Arjun's next film titled as 'Duvvada Jagannadham' – Times of India". Retrieved 24 June 2017.
  4. ^ "Pooja Hegde finalised for Allu Arjun's next". Times of India (15 September 2016)
  5. ^ "Allu Arjun and Lingusamy to join hands for a Tamil-Telugu bilingual?". India Today. 26 February 2016. Retrieved 6 January 2021.
  6. ^ IANS (25 June 2016). "Allu Arjun to team up with Harish Shankar's next". Business Standard India. Retrieved 6 January 2021.
  7. ^ "Allu Arjun to team up with Harish Shankar's next". The Indian Express. 25 June 2016. Retrieved 6 January 2021.
  8. ^ "Allu Arjun Roped In For Harish Shankar's Next". Desimartini. 25 June 2016. Retrieved 6 January 2021.
  9. ^ "DSP to score music for Allu Arjun's next - Times of India". The Times of India. Retrieved 6 January 2021.
  10. ^ "Shruti Haasan turns down Allu Arjun's film". m.indiatoday.in. Retrieved 24 June 2017.
  11. ^ "Duvvada Jagannadham: A rollicking ride". Telangana Today. Retrieved 11 June 2021.
  12. ^ "Allu Arjun's next film titled as 'Duvvada Jagannadham' - Times of India". The Times of India. Retrieved 6 January 2021.
  13. ^ a b "Allu Arjun's Duvvada Jagannadham goes on floors". India Today. 29 August 2016. Retrieved 6 January 2021.
  14. ^ "Allu Arjun's DJ on floors from October 21 - Times of India". The Times of India. Retrieved 6 January 2021.
  15. ^ "Allu Arjun's Duvvada Jagannadham starts rolling". India Today. 4 November 2016. Retrieved 6 January 2021.
  16. ^ "Allu Arjun takes break for some quality family time - Times of India". The Times of India. Retrieved 6 January 2021.
  17. ^ "Allu Arha: Allu Arjun, wife Sneha Reddy name their daughter". India Today. 25 December 2016. Retrieved 6 January 2021.
  18. ^ "Tollywood Movie Duvvada Jagannadham ('DJ') filming complete". www.twofour54.com. Retrieved 24 June 2017.
  19. ^ "Indian Telugu film Duvvada Jagannadham to be shot in Abu Dhabi – The National". Retrieved 24 June 2017.
  20. ^ "Why the next Allu Arjun film is being shot in Abu Dhabi - Times of India". The Times of India. Retrieved 6 January 2021.
  21. ^ Manaswini K (18 February 2017) Protestors Stalled Allu Arjun’s DJ Shoot. mirchi9.com
  22. ^ "Telugu film Duvvada Jagannadham to be shot in Mysuru? - Times of India". The Times of India. Retrieved 6 January 2021.
  23. ^ "Shoot of Telugu film Duvvada Jagannadham stalled in Belur – Times of India". Retrieved 24 June 2017.
  24. ^ "Allu Arjun starrer 'Duvvada Jagannadham's' climax schedule to kick off soon - Times of India". The Times of India. Retrieved 6 January 2021.
  25. ^ "Macho Star Doing Seeti Maar". Cine Josh. Retrieved 1 January 2021.
  26. ^ Pattikonda, Gautham. "First single track from Allu Arjun's DJ to be out today". Pinkvilla. Retrieved 6 January 2021.
  27. ^ "Gudilo Badilo Madilo Vodilo 1Min Video Song- DJ- Video Songs- Allu Arjun, Pooja Hegde". ap7am.com. Retrieved 1 January 2021.
  28. ^ "Duvvada Jagannadham: Allu Arjun, Pooja Hegde share a sizzling chemistry in DJ romantic song, watch video". The Indian Express. 15 May 2017. Retrieved 1 January 2021.
  29. ^ "Duvvada Jagannadham: Allu Arjun, Pooja Hegde dance to Gudilo Badilo Madilo". India Today. 17 May 2017. Retrieved 1 January 2021.
  30. ^ "DJ song Gudilo Badilo Madilo: Allu Arjun's moves in the teaser will have you swooning over him big time". Bollywood Life. 17 May 2017. Retrieved 1 January 2021.
  31. ^ "Allu Arjun starrer 'Duvvada Jagannatham's' audio launch event date fixed - Times of India". The Times of India. Retrieved 6 January 2021.
  32. ^ Hooli, Shekhar H. (21 May 2017). "Duvvada Jagannadham aka DJ audio launch - live streaming: Here are jukebox, tracklist of Allu Arjun starrer [Videos]". www.ibtimes.co.in. Retrieved 1 January 2021.
  33. ^ "Pawan Kalyan to launch Duvvada Jagannadham Song?". The Hans India. Retrieved 24 June 2017.
  34. ^ "Allu Arjun's 'Duvvada Jagannadham' now has a new release date - Times of India". The Times of India. Retrieved 6 January 2021.
  35. ^ "Allu Arjun's 'Duvvada Jagannadham's new release date is out - Times of India". The Times of India. Retrieved 6 January 2021.
  36. ^ "Allu Arjun's Duvvada Jagannadham Pre-release Business". www.thehansindia.com. 22 June 2017. Retrieved 6 January 2021.
  37. ^ Dundoo, Sangeetha Devi (23 June 2017). "Duvvada Jagannatham review: Gentleman DJ!". The Hindu. ISSN 0971-751X. Retrieved 1 January 2021.
  38. ^ "Duvvada Jagannadham movie review : Allu Arjun dances like a dream; film is loud, inconsistent - Entertainment News , Firstpost". Firstpost. 23 June 2017. Retrieved 1 January 2021.
  39. ^ Srivatsan (23 June 2017). "Duvvada Jagannadham movie review: Allu Arjun's film is unimaginably violent". India Today. Retrieved 1 January 2021.
  40. ^ "Zee Telugu Golden Awards 2017 winners list and photos". International Business Times. 1 January 2018. Retrieved 21 December 2019.
  41. ^ "Nominations for the 65th Jio Filmfare Awards South 2018". Filmfare.

External linksEdit