Doordarshan News, usually referred to by its abbreviation as DD News, is India's only 24-hour terrestrial TV news channel. The Prasar Bharati board approved the proposal to start a 24-hour news channel in place of DD Metro, which was closing. This was subsequently approved by the Union Cabinet in an 3 October 2003 meeting.
|Launched||3 November 2003|
|Owned by||Prasar Bharati|
|Picture format||16:9 (576i, SDTV)|
|Headquarters||New Delhi, Delhi, India|
|Formerly called||Doordarshan Kendra Delhi|
|Sister channel(s)||DD National
DD News Live
|Dish TV||Channel 563|
|Tata Sky||Channel 502|
|Big TV||Channel 405|
|Airtel Digital TV||Channel 345|
|Sun Direct DTH||Channel 550|
|DD Free Dish||Channel 2|
|Videocon d2h||Channel 328|
|Asianet Digital||Channel 521|
|Available on most cable systems in India||Check Local Listings for channels|
DD Metro was converted into a 24-hour TV news channel, into DD News, which launched on 3 November 2003. Its terrestrial reach is 21.6% by area and 44.9% by population of India.
DD News quickly gained popularity among the viewers, exceeding its commercial revenue target of Rs. 2 crores for 2003-04, and the channel earned Rs. 10 crores. The popularity of the channel amongst advertisers continues unabated and the revenue figures for the current year (04-05) have already crossed Rs. 10 crores. The main reason for this is that DD News is a free channel unlike the private and better channels that are pay channels.
Initially, after experiencing a partnership with CNN, Doordarshan launched a news and current affairs channel DD CNNi in 1995. DD was catering to an international audience via its DD International channel, and also providing English news, views, current affairs and infotainment programmings to Indian audiences via its DD3 channel. Its DD National and DD Metro channels were also delivering news content, and many private producers also had their news programs on DD channels. To encash all these, DD launched its DD News channel in late 1999, which failed due to lack of viewership and sponsors as it was not available on terrestrial mode. They converted it iton DD Bharati on 26 January 2002.
Later DD again launched its DD News channel by replacing DD Metro in 2003 and assured its availability on terrestrial mode. DD News is India's only 24-hour terrestrial news channel. It telecasts over 16 hours of live news bulletins daily in Hindi, English, Sanskrit, and Urdu. Regional news units attached to different Doordarshan Kendras also telecast daily news bulletins in regional languages. News headlines and breaking news updates are regular features, and headlines are accessible via SMS.
DD News also carries financial information about stocks and commodities, accessing information from the National Stock Exchange of India (NSE) and the Bombay Stock Exchange (BSE) in addition to leading commodity exchanges including the National Commodity and Derivatives Exchange (NCDEX) and the MCX Stock Exchange.
DD News started a primetime slot, News Night, from 8 am to 10 pm. This consists of news and debates. Sanjeev Shrivastava was editor in chief of News Night, but he resigned and joined Focus News. Thereafter the debates on News Night had no political spokesperson but one senior journalist to discuss a particular issue of the day.
DD News has undergone several logo changes, and one was finalised on 26 January 2013. In a major change in the look and feel DD NEWS has launched 2 new programs Finance World & Arthjagat Which is Anchored by Arun Sharma
The latest change was on 1 January 2015 with DD News coming up with a new tagline: "Only News, Complete News".
Information and Broadcasting Minister Arun Jaitley on 7 May 2015 launched a mobile application of DD News and said the audience was extremely keen to have a comprehensive view of issues and events.
The application will provide DD News a platform to instantly communicate news on a 24x7 basis and it has added a new dimension to its profile, he said, adding that the application will address the needs of viewers who sought information through the mobile phone.
- "DD News launches revamped App". DD News. DDNews. Retrieved 16 February 2017.