Open main menu

Crave (streaming service)

  (Redirected from CraveTV)

Crave is a Canadian subscription video on demand service owned by Bell Media. The service was initially oriented towards television series, and competes directly with other subscription-based over-the-top streaming services who do business in Canada, primarily the American-based services Netflix and Amazon Video. It is available through TV service providers (often bundled with the linear pay television service of the same name), or on a direct-to-consumer basis (with the Crave pay TV service's programming available as a premium "Movies + HBO" option).

Crave Canada Logo.png
Type of site
Video on demand
Founded2014; 4 years ago (2014)
HeadquartersToronto, Ontario, Canada
Area servedCanada
OwnerBell Media
LaunchedDecember 11, 2014

Crave is registered with the CRTC as a licence-exempt "hybrid" VOD service,[1] allowing its programming to be offered on-demand through cable/IPTV service providers, without an accompanying linear channel. Crave's basic tier operates purely under this status and includes access to "off-air" HBO programming, current and off-air Showtime programming, and a library of various television series (including Bell Media original series and other acquisitions).

Crave was initially positioned as a complement to an existing television subscription; as such, the service was not made available as a standalone product and could only be purchased through participating cable and satellite providers, although Bell promised that the service itself would be available to "every TV provider in Canada". Subsequently, Bell announced CraveTV would be made available on a standalone basis in January 2016.

On November 1, 2018, Bell Media announced that CraveTV had merged with its linear pay television service The Movie Network, with both services rebranding as "Crave". As a result, the former TMN service effectively became Crave's second tier, with subscribers to the former TMN automatically gaining access to the former CraveTV library, while the standalone direct-to-consumer service launched an "addon" including TMN's film library, current HBO programming, and streams of the former TMN's linear channels (plus HBO Canada). Meanwhile, the basic VOD-only service was expanded to additional service providers.



CraveTV was available via the video on demand library of subscribers' set-top boxes, and as an over-the-top service via its website, mobile apps, video game consoles, smart TVs, and other devices.[2] Bell did not indicate any plans to make CraveTV available on a standalone over-the-top basis, instead stating that CraveTV would "enhance the value of the subscription television ecosystem" and would be "available to every TV provider in Canada".[3] Former Bell Media president Kevin Crull explained that television content on any streaming service "[would not] exist if you didn't have the traditional TV system. So you really can't sustainably have one without the other."[2] Further, he stated that the service would not "cannibalize" Bell's investment in traditional linear television services.[4] Tying the service to a television service also counters the trend of "cord cutting", in which one drops cable or satellite television in favor of exclusively obtaining television programming over-the-air and through SVOD services.[4]

On launch, the service was only available to subscribers of television service providers owned by Bell Canada (including Bell Satellite TV, Bell Fibe TV, Fibe TV, and Northwestel cable TV), along with Eastlink and Telus.[2] In February 2015, Access Communications, Cable Cable, and Nexicom were added, giving the service wider availability in Saskatchewan and Northern Canada.[5]

On July 13, 2015, Bell announced that CraveTV would transition to an over-the-top service available to all users, regardless of provider, in January 2016. That month, the service when sold through TV providers increased in price from $4 to $6 per-month.[6] On January 14, 2016, CraveTV was launched as an over-the-top service, costing $7.99 per-month.[7] The price was raised again to $9.99 in May 2018.[8]

Merger with TMNEdit

In October 2018, a Rogers Cable service bulletin stated that beginning in November, The Movie Network subscribers would begin to receive CraveTV as part of their service.[9]

On November 1, 2018, Bell announced that CraveTV had merged with The Movie Network, with both services renamed Crave. Under the service's new structure, TMN linear subscribers additionally receive access to CraveTV's library as part of their service, and Crave's OTT service added a $19.98 "Crave + Movies + HBO" tier that adds access to TMN's film library and programming, including first-run HBO programming. The existing CraveTV service without films or current HBO programming remains available, at its existing $9.99 direct-to-consumer price. Distribution of the basic Crave service through service providers (in some cases at a lower price) also continues, now including additional providers such as Rogers Cable. Bell Media head Randy Lennox cited increasing competition with Netflix as a basis for the decision.[10][11]


The service is oriented primarily towards television series, carrying over 10,000 hours of programming on-launch; Bell expected the library to double within a year of the service's launch.[2] Among the programs that are exclusive to CraveTV are programs broadcast by other Bell properties, such as The Big Bang Theory, Doctor Who,[12] Marvel's Agents of S.H.I.E.L.D, South Park, and Seinfeld.[3][4]

The service carries the full catalogue of HBO "off-air" programming (i.e. series no longer in production), such as The Sopranos, Sex and the City, The Wire, and various older HBO-produced television films, documentaries, and stand-up comedy specials.[3][13] Current HBO programming remains exclusive to HBO Canada, which is owned by Bell Media under license, as a service of The Movie Network.[14]

On January 29, 2015, Bell announced a similar licensing deal with Showtime, which would see most of its off-air library added to CraveTV as well.[15]

In March 2015, CraveTV announced the acquisition and production of Letterkenny, the service's first original series.[16]

In February 2016, Bell Media announced that it had acquired exclusive rights to the current incarnation of Doctor Who, with CraveTV adding series 9 later that year, series 1 through 8 by the end of the year, and completed series added to the service following the conclusion of their first-run airings on Space. In July 2016, Bell Media announced that it had acquired rights to current and past Star Trek television series for CraveTV and its cable networks (such as Space), including the then-upcoming Star Trek: Discovery (which is streamed on CBS All Access in the United States).[17]

On October 24, 2016, Bell announced that new and returning Showtime programming would become available on CraveTV day-and-date with their U.S. premiere, beginning with the third-season premiere of The Affair. Previously, they were only added after their seasons concluded on The Movie Network.[18][19]

In June 2017, Bell reached a deal to sell Comedy Gold to Wow Unlimited Media. As part of the sale, Wow agreed to provide content for Bell Media's OTT ventures.[20] In September 2018, CraveTV launched the "Wow! Preschool Playdate" and "Wow! World Kids" collections.[21]


In February 2015, the Consumers' Association of Canada and the Public Interest Advocacy Centre filed a complaint with the Canadian Radio-television and Telecommunications Commission (CRTC) against both CraveTV and the competing service Shomi, arguing that their exclusivity primarily to those who are subscribers of their respective owners' television services was a form of tied selling that "[discriminates] against customers who wish to only view programming through an Internet service provider of their choice".[22]

On March 12, 2015, the CRTC announced new proposed regulations for video on demand services, creating a new category for "hybrid online video-on-demand" services between unregulated digital services and licensed video on demand services offered by television providers. Licensed VOD services are not allowed to offer "exclusive" content and are also subject to genre protection and Canadian content rules. Hybrid services would not be bound to the aforementioned rules, including the ability to offer "exclusive" content, and can be made accessible through a provider's set-top box, but they must be also offered over-the-top on a standalone basis without a television subscription.[23][24]

The CRTC did not explicitly state whether CraveTV or Shomi would be classified as a "hybrid" VOD service under its proposed regulations, which would have required them to offer their service on a standalone basis; a Bell spokesperson argued that CraveTV would not be subject to the requirements because it is a licensed VOD provider, and its content was not "exclusive" because Bell has offered the service for other providers.

It has been speculated that the closure of Shomi on November 30, 2016 would benefit CraveTV, which hit one million subscribers in the same month.[25][26][27]

See alsoEdit


  1. ^ "Radio, TV and Cable Broadcasting Services that do and do not need a licence". Canadian Radio-television and Telecommunications Commission. Retrieved 12 November 2018. (search "Crave" under "Name of service")
  2. ^ a b c d "Bell Media's Cravetv launches with low-cost subscription". The Globe and Mail. Retrieved December 12, 2014.
  3. ^ a b c "Bell Media to Launch New Streaming Service Devoted Exclusively to Exceptional TV". Bell Media. October 30, 2014. Retrieved November 1, 2014.
  4. ^ a b c "CraveTV 'not cannibalizing' resources away from traditional TV, says Bell Media president". Financial Post. Retrieved December 12, 2014.
  5. ^ "Bell Media's CraveTV announces four new distributors including in Saskatchewan, Northwest Territories". Financial Post. Retrieved 4 March 2015.
  6. ^ "Bell raising fee for online streaming service CraveTV". The Globe and Mail. December 7, 2015. Retrieved 8 December 2015.
  7. ^ "CraveTV now available to all Canadians with Internet". London Free Press. Postmedia Network. Canadian Press. Retrieved 14 January 2016.
  8. ^ "Bell's online streaming service CraveTV to raise prices to pay for better content". Financial Post. 2018-05-25. Retrieved 2018-11-01.
  9. ^ "CraveTV to be included in 'TMN + HBO' packages at no additional cost later this year". MobileSyrup. 2018-10-01. Retrieved 2018-10-12.
  10. ^ "All-New Crave Features HBO Collection". TVCanada. 2018-11-01. Retrieved 2018-11-01.
  11. ^ "HBO Goes Direct to Consumer in Canada to Challenge Netflix". The Hollywood Reporter. Retrieved 2018-11-01.
  12. ^ Barraclough, Leo (2016-02-23). "Canada's Bell Inks Multi-Platform Pact with BBC Worldwide for 'Doctor Who' (EXCLUSIVE)". Variety. Retrieved 2018-10-12.
  13. ^ "Bell launches Project Latte streaming service with entire HBO catalogue". October 30, 2014. Retrieved November 1, 2014.
  14. ^ "Bell buys HBO rights across Canada as Corus backs out of pay TV". Canadian Press. Retrieved 22 November 2015.
  15. ^ "Bell Media strikes deal with Showtime to take on Netflix". The Globe and Mail. Retrieved 30 January 2015.
  16. ^ '19-2' star Jared Keeso to helm original scripted comedy for CraveTV. CTV News, March 5, 2015.
  17. ^ "New Star Trek series to premiere on CTV, then air on Space and Z". The Globe and Mail. Retrieved 24 July 2016.
  18. ^ "Showtime Streaming Service Comes to Canada". The Hollywood Reporter. Retrieved 2018-03-14.
  19. ^ "SHOWTIME Programming To Now Premiere on CraveTV, Beginning November 20 with THE AFFAIR". 24 October 2016. Retrieved 2016-11-25.
  20. ^ Reid, Regan (June 8, 2017). "Wow Unlimited to acquire channel from Bell Media". Kidscreen. Brunico Communications. Retrieved June 9, 2017.
  21. ^ "CraveTV adds two new collections filled with content for kids". MobileSyrup. 2018-09-10. Retrieved 2018-10-12.
  22. ^ "Consumer groups challenge 'tied selling' of CraveTV, Shomi services" (The Globe and Mail). Retrieved 6 February 2015.
  23. ^ "CRTC proposes looser regulation if broadcasters offer CraveTV, Shomi to all Canadians". The Globe and Mail. Retrieved 12 March 2015.
  24. ^ "Let's Talk TV: CRTC announces measures to support the creation of content made by Canadians for Canadian and global audiences". CRTC. Retrieved 12 March 2015.
  25. ^ "Web streaming service Shomi to shut down as of Nov. 30". CBC News. 26 September 2016. Retrieved 2016-10-01.
  26. ^ "CraveTV 'continues to grow' as web streaming service Shomi to shut down, Bell says". CBC News. 27 September 2016. Retrieved 2016-11-25.
  27. ^ "CraveTV boosts Bell's bottom line as Shomi pulls the plug". Toronto Star. 3 November 2016. Retrieved 2016-11-25.

External linksEdit