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A counter-celebration or counter-observance or alternative commemoration can be a form of protest of a holiday's commemoration by challenging its dominant narrative with an alternative event, often representing a social cause such as indigenous rights, and involving symbolic subversion in the style of culture jamming.
- Allen, Chadwick (2012-10-01). Trans-Indigenous: Methodologies for Global Native Literary Studies. University of Minnesota Press. doi:10.5749/minnesota/9780816678181.003.0002. ISBN 978-0-8166-7818-1.