Cool Whip is a brand of whipped cream, referred to as a whipped topping by its manufacturer, Kraft Heinz. It is used in North America as a topping for desserts and in some no-bake pie recipes as a convenience food that does not require whipping and maintains its texture without melting.
|Product type||Whipped topping|
|Previous owners||General Foods
Kraft General Foods
Cool Whip has a longer shelf life than cream while frozen. On the other hand, it does not have the same flavor and texture as whipped cream, and it costs nearly 50 percent more. It was originally described as "non-dairy" despite containing the milk protein casein; it now also includes milk. The product is sold frozen and must be defrosted in the refrigerator before being used.
Cool Whip was introduced in 1966 by the Birds Eye division of General Foods, now part of Kraft Heinz. Within two years of introduction, it became the largest and most profitable product in the Birds Eye line of products. Cool Whip is now the most consumed brand of whipped topping in the U.S.
Cool Whip is manufactured in Avon, New York, for the American and Canadian markets. It is sold frozen in eight-ounce (226-gram) and larger plastic tubs and is refrigerated prior to serving. Each nine-gram serving provides 25 kcal (105 kJ) of energy, of which 1.5 grams or 15 kcal (63 kJ) are from fat.
Varieties offered include Original, Extra Creamy, Light, Free (fat-free), and Sugar-Free (made with NutraSweet). In Canada, the fat-free variety is labeled as Ultra-low Fat.[when?] Seasonal flavors include French vanilla, chocolate, and sweet cinnamon, all introduced in 2011; strawberry; peppermint, introduced in 2016; and cheesecake, introduced in 2017.
Cool Whip Original is made of water, hydrogenated vegetable oil (including coconut and palm kernel oils), high fructose corn syrup, corn syrup, skim milk, light cream (less than 2%), sodium caseinate, natural and artificial flavor, xanthan and guar gums, polysorbate 60, sorbitan monostearate, sodium polyphosphate, and beta carotene (as a coloring). Cool Whip is available in an aerosol can using nitrous oxide as a propellant.
From its introduction, Cool Whip was labeled and advertised as non-dairy, but as of 2018 it contains skim milk and sodium caseinate, a milk derivative. Even before the skim milk was introduced, Cool Whip was classified in Jewish dietary traditions as dairy because of the sodium caseinate.
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This new Cool Whip has been joined by another version described as extra-creamy dairy recipe.
- McKay, Gretchen (11 May 2016). "Cool Whip: Still cool after 50 years". Pittsburgh Post-Gazette.
In the ’90s, when dieting was all the rage, it launched its Cool Whip Lite and Cool Whip Free products.
- Schouten, Rebekah (4 Nov 2016). "Slideshow: New limited edition products from General Mills, Kraft Heinz, Hershey". Food Business News.
The Kraft Heinz Co. is giving Cool Whip a wintry makeover with its new limited edition Peppermint Cool Whip.
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