Open main menu was a web traffic analysis service. The company was founded in 2000 and ceased operations in December 2016. logo.png
Type of businessSubsidiary
Type of site
Web traffic and ranking
Available inEnglish
Founded2000; 19 years ago (2000)
HeadquartersBoston, Massachusetts
United States
Area servedU.S. Internet Users
OwnerTNS (WPP)
Founder(s)Bill Gross, David Cancel
IndustryOnline Competitive Intelligence (Web Analytics/Market Research)
ProductsCompete Site Analytics (free), Compete PRO Intro, Compete PRO Standard, Compete PRO Advanced
ServicesSite Profile, Search Analytics, Incoming and Outgoing Traffic, Ranked Lists, Category Profile, Compete Blog
Alexa rankDecrease 19,848 (August 2016)[1]
Current statusSite shut down


ServicesEdit provided two categories of information:

  • Site Analytics
a free service, where the user can enter any domain name and receive unique visitors and Compete Rank for the entered site.
  • Search Analytics
a paid service that shows the user which keywords are sending traffic to the user's website and its competitors.[2]

Compete’s panel measures U.S., but not international users. Compete has worked diligently to develop what it believes is the largest and most diverse panel of online consumers in the United States.[3]

Compete ToolbarEdit

The Compete Toolbar allows users to view the Compete Trust Scores and the U.S. Internet ranks of websites they visit. This is done by sending the URLs that users visit to then sends back the trust scores and internet ranks from its database to the users.

Additionally, users of the Compete Toolbar have the option of participating in Community Share. By participating in Community Share, users will be assigned a user number, and that number will be submitted along with the URLs of the websites that these users visit. This information will be used to roughly determine how many users visit each website.

Although no personally identifiable information is submitted to,[4] the server receives the originating IP address.

HistoryEdit was launched in 2000 by Bill Gross, an entrepreneur who started the search engine (later Overture).[5] In March 2008, London market research company TNS purchased for $150 million.[6] The service ceased activity on December 31, 2016.[7]

See alsoEdit


  1. ^ " Site Info". Alexa Internet. Retrieved 2016-08-19.
  2. ^ McGill University CMIS 530 Web Analytics Blog Web Analytics blog Archived 2013-01-27 at the Wayback Machine
  3. ^ Granville, Vincent (2012-02-09). "". Retrieved 2013-05-01.
  4. ^ What can we help you with? Archived 2008-05-02 at the Wayback Machine
  5. ^ "Compete: FAQ". Archived from the original on 2008-05-02. Retrieved 2008-04-19.
  6. ^ Zacks, Rebecca (2008-03-03). "Xconomy: Boston's Compete Bought by UK Market Research Firm for Up to $150 Million". Xconomy. Retrieved 2019-02-23.
  7. ^ "Measuring digital performance for 15 years | PRO". 2016-12-29. Retrieved 2019-02-23.

External linksEdit