Cocomelon, formerly known as ThatsMEonTV (2006–2013) and ABC Kid TV (2013–2018), is an American YouTube channel and streaming media show acquired by the British company Moonbug Entertainment and maintained by the American company Treasure Studio. Cocomelon specializes in 3D animation videos of both traditional nursery rhymes and their own original children's songs. As of July 2020[update], they are the most-viewed YouTube channel in the United States and second most-viewed channel in the world, behind Indian record label T-Series. They are also the most-subscribed children's channel in the world and the second most-subscribed channel in the world, behind T-Series.
|Genre||Education, nursery rhymes|
|Total views||99.5 billion|
Updated: April 26, 2021
|Audio format||Dolby Digital 5.1|
|Original release||2020 –|
Cocomelon's videos include children, adults, and animals who interact with each other in daily life. The lyrics appear at the bottom of the screen in the same way on all displays. In 2020, Treasure Studio added Cocomelon content to Netflix, Roku, and Hulu. The company also delivers music through popular streaming services. YouTube content consists of standalone music videos, compilations, and livestreams.
On September 1, 2006, Cocomelon was created on YouTube to provide viewers with free education. Then known as ThatsMEonTV, the channel uploaded two versions of the alphabet song to YouTube on their first day. The channel uploaded their third video 9 months later, titled "Learning ABC Alphabet – Letter "K" — Kangaroo Game". Most videos on the channel taught the alphabet with a typical length of between one and two minutes.
ABC Kid TV
In 2013, the ABC Kid TV era introduced a new intro and logo. The logo showed a TV with a ladybug on the upper left corner. The channel began remastering older videos followed by a transition from alphabet videos to nursery rhymes and longer video lengths. Within a few years the channel introduced 3D animation, with their first 3D character being used in Twinkle Twinkle Little Star on April 8, 2016. The video featured a 3D flying star guiding 2D characters through the sky. Towards the end of 2016, 3D animation video uploads became more frequent and longer, with some videos using motion capture technology. Animation and music production continued to modernize, and a recurring cast of characters formed, with J. J., TomTom, YoYo and many others.
In summer 2018, the company rebranded again to Cocomelon, introducing a new intro and outro to all their videos. They also added the present-day logo of a watermelon stylized to resemble a traditional box TV set, while retaining the ladybug as part of the opening and closing sequences.
In February 2020, the company's chief executive announced plans to introduce toys based on these characters, and has mentioned the possibility of a feature-length movie. The toys are expected to include plush dolls and toy vehicles, with an anticipated rollout date in the fall of 2020. Shipment of some toys was later announced for August. In December, the company began selling apparel through their website directly.
Rise in popularity
After nine years on YouTube, Cocomelon reached 1 million subscribers on May 16, 2016. Half a month later, the channel reached one billion views. The following two years continued to grow with nearly 400,000 subscribers per month to ten million subscribers and gained seven billion views. They started increasing rapidly with the release of "No No" Bedtime Song, a video in which YoYo has to use stuffed animals to get JJ to prepare for bed, which was released in July 2017 and became their most viewed video, currently over 1 billion views.
Cocomelon had the second largest YouTube channel subscriptions gain in 2019 with an increase of over 36 million, ending the year on 67.4 million in channel subscriptions. In 2018, YouTube's algorithm recommended Cocomelon's video "Bath Song + More Nursery Rhymes & Kids Songs" 650 times "among the 696,468 suggestions that Pew Research Center tracked" making it the most recommended video on YouTube. As of September 2020, that video has received over 3.2 billion views on YouTube, making it the 19th-most viewed video on the site. In addition, their second most popular video, "Yes Yes Vegetables Song", has received over 2.5 billion views, making it the 36th-most viewed video on the site.
In May and June 2019, Cocomelon received 2.5 billion video views, averaging 83 million daily viewers. Comparatively, the "major four TV broadcast networks averaged just 13 million viewers daily during the TV season". In July 2019, YouTube changed its algorithm after the Federal Trade Commission raised concerns over child safety. Multiple children's channels were affected, including Cocomelon, which "dropped from 575 million views the week before the change, to 436 million the week of, to 307 million the week after, and 282 million the week after that".
On December 12, 2020, Cocomelon became the third YouTube channel in the world to get 100 million subscribers.
Cocomelon's videos also achieved popularity outside YouTube; in September 2020 Netflix ranked Cocomelon as its third most popular show.
On April 4, 2021, it premiered on Cartoonito in the UK.
It was predicted Cocomelon would surpass PewDiePie at some point in 2021, becoming the second-most subscribed YouTube channel. In response to this, PewDiePie released Coco, a diss track targeted at Cocomelon on February 14, 2021. The video was removed from YouTube shortly after its upload, for violating YouTube's harassment and cyberbullying policy. Two months later, on April 25, 2021, Cocomelon surpassed PewDiePie as predicted.
Cocomelon's website has described the company as having 20 employees. When The Wall Street Journal attempted to find out who creates Cocomelon videos, they were unable to contact Treasure Studio, which owns the channel. Wired magazine located a couple in Irvine who seemed to have some ties with Treasure Studio but was unable to confirm that they owned the channel. In February 2020, Bloomberg Businessweek identified a couple from Orange County, California as the owners of Treasure Studio and Cocomelon.
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