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Coca-Cola Amatil Limited (CCA) is one of the largest bottlers of non-alcoholic ready-to-drink beverages in the Asia-Pacific region and one of the world's five major Coca-Cola bottlers. CCA operates in six countries – Australia, New Zealand, Indonesia, Papua New Guinea, Fiji and Samoa.

Coca-Cola Amatil Limited
Public
Traded asASXCCL
ISINAU000000CCL2 Edit this on Wikidata
IndustryBeverage
Founded1904
Headquarters,
Australia
Area served
Australia
New Zealand
Indonesia
Papua New Guinea
Fiji
Samoa
Key people
Ilana Atlas (Chairman)
Alison Watkins (Managing Director)
ProductsCoca-Cola, Diet Coke, Deep Spring, Fanta, Kirks, Lift, Mother, Mount Franklin Spring Water, Nestea, Powerade, Pump, Sprite, Sprite Zero
ServicesManufacturing and distribution of alcoholic and non-alcoholic beverages
RevenueDecrease A$5.12 billion (2014)
Decrease A$502.8 million (2014)
Decrease A$79.9 million (2014) (-82.5%)
OwnerThe Coca-Cola Company (30.8%)
HSBC (16%)
National Nominees (11%)
Number of employees
14,700 (December 2014)
DivisionsAustralia, New Zealand, Indonesia, Papua New Guinea, Fiji, Samoa,
Websitewww.ccamatil.com

ProductsEdit

CCA's diversified portfolio of products includes carbonated soft drinks, spring water, sports drink and energy drinks, fruit juices, iced tea, flavoured milk, coffee, tea and alcohol.

Coca-Cola Amatil distributes a number of sparkling, still and other non-alcoholic beverages. Some of these include:[1]

Water

Non-alcoholic beverages

Alcoholic beverages

Hot beverages

Countries servedEdit

As at December 2014, Coca-Cola Amatil employed 14,700 people in six countries across the Asia-Pacific region.[3]

The company is the bottler of Coca-Cola products in Australia, New Zealand, Indonesia, Papua New Guinea, Fiji, and Samoa.

OwnershipEdit

Coca-Cola Amatil is listed on the Australian Securities Exchange, however The Coca-Cola Company has a 30.8% shareholding in Coca-Cola Amatil, as it does with each of its primary or "anchor" bottlers in the worldwide Coca-Cola system. At the same time, Coca-Cola Amatil is joint owner with The Coca-Cola Company of Coca-Cola Bottling Indonesia (CCBI).[4][3]

HistoryEdit

 
Former logo

The company's Australian origins date back to 1904 as the tobacco company British Tobacco (Australia). Its first foray into soft drinks came in 1964 with the purchase of Coca-Cola Bottlers (Perth), and the company was listed on the Australian Stock Exchange in 1972.

Soft drinks and snack foods gradually became the primary focus of the company, and was renamed Allied Manufacturing and Trade Industries Limited in 1973 and Amatil Limited in 1977. It began to expand bottling operations overseas in Europe, purchasing a Coca-Cola bottling plant in Australia in 1982 and expanding into Fiji and New Zealand in 1987. A majority stake was purchased by The Coca-Cola Company in 1989, although today its ownership is 29%.[3] In 1989, the company sold its WD & HO Wills tobacco division to British American Tobacco.[5]

The snack food operations were sold in 1992, and European operations were spun off into a new company, Coca-Cola Beverages, in 1998. Expansion into Asia continued, though Filipino bottling was eventually sold to San Miguel Brewery and parent The Coca-Cola Company.

Coca-Cola Amatil's Group Managing Director is Alison Watkins, and the board chairman is Ilana Atlas.

CCA has facilities all over Australia, with key sites at Northmead (NSW), North Sydney (NSW), Richlands (Qld), Moorabbin (Vic) and Hazelmere (WA). CCA announced on 22 February 2017 that it would be closing the Thebarton site on Port Road early in 2019 as there was no space to expand it, and expanding the Richlands site in Queensland.[6]

From 2006 to 2011, CCA had a joint venture (named Pacific Beverages) with SABMiller to distribute its drinks in Australia. In 2011, SABMiller acquired Foster's Group and full ownership of Pacific Beverages; in exchange, Foster's sold its Fiji and Samoa operations to Coca-Cola Amatil in 2012.

Container deposit schemesEdit

Coca-Cola Amatil opposed proposals for Northern Territory and Western Australian container deposit schemes between 2011 and 2013[7][8]

Beverage industry spokesperson Alec Wagstaff said the industry had spent several hundred thousand dollars opposing the Australian Greens, which had supported the schemes in these states.[7] Former Western Australia shadow minister John Hyde said beverage industry lobbyists raised the suggestion of campaigning against Labor members if proposed container deposit scheme legislation in that state was not dropped.[9] Former treasurer Delia Lawrie also claimed that Coca-Cola offered to fund the Country Liberal Party to oppose a container deposit scheme, a claim the company strongly denied.[7]

In 2013, Coca-Cola Amatil joined with Schweppes and Lion in a legal challenge against the Northern Territory Government's 'Cash for Containers' recycling scheme arguing it breached Australia's Mutual Recognition Act 1992.[10][11] This Act creates a legal requirement that "goods produced in or imported into the first State, that may lawfully be sold in that State… (may) be sold in the second State." [12] Beverage companies argued that the recently introduced Cash for Containers scheme, which doubled recycling rates to 30% in the Northern Territory in the limited time it operated, hindered this right by requiring the company to implement different production processes for the same product in different states and territories.[13] The Federal Court ruled in favour of the beverage companies.[14][15] The ruling created a public backlash with hostile posts on Coca-Cola's Facebook page and calls for a boycott.[16][17][18]

Coca-Cola Amatil argued that the Cash for Containers scheme was ineffective and costly suggesting a "National Bin Network" [19] as an alternative solution. The Council of Australian Governments found the economic cost of a national container deposit scheme would be between $1.4 and $1.76 billion; however research undertaken by the Boomerang Alliance in 2008 suggested that such a scheme would in fact bring about saving of up to $84 million.[20] Organisations such as Keep Australia Beautiful and the Boomerang Alliance supported the initiative as an addition to Cash for Containers, but argued that if used alone it would make a comparatively insignificant difference to recycling rates.[citation needed]

Former Northern Territory Chief Minister, Terry Mills, stated that he would continue to fight against Coca-Cola for Cash for Containers and called on other States and Territories to support the Scheme.[13][21]

See alsoEdit

  • Swire Coca-Cola bottler based in Hong Kong, with investment in bottling business in China

ReferencesEdit

  1. ^ "Our Brands". www.ccamatil.com.
  2. ^ Mitchell, Sue (26 August 2016). "Coca-Cola Amatil profit up as water sales offset weak soft drink demand". The Sydney Morning Herald.
  3. ^ a b c Annual Report for Year Ended 31 December 2014 Archived 11 December 2015 at the Wayback Machine Coca-Cola Amatail
  4. ^ Patrick Hatch (1 November 2018). "Indonesian hiccup for Coca-Cola Amatil after US move". Sidney Morning Herald. Retrieved 1 November 2018. American group The Coca-Cola Company owns 30 per cent of the ASX-listed Coca-Cola Amatil (CCA), and the two companies are joint owners of Coca-Cola Bottling Indonesia (CCBI).
  5. ^ Our History British American Tobacco Australia
  6. ^ Scopelianos, Sarah; Waldhuter, Lauren. "Coca-Cola Amatil to close Adelaide factory in 2019, boost Queensland production". ABC News. Retrieved 22 February 2017.
  7. ^ a b c "Money for empties". 6 September 2011.
  8. ^ "Why did previous WA government drop 'cash for containers'?". 9 September 2011.
  9. ^ "Container Deposit Schemes" (PDF).
  10. ^ "Northern Territory Government Newsroom". Archived from the original on 20 April 2013.
  11. ^ "Recycling Canned".
  12. ^ "MUTUAL RECOGNITION ACT 1992".
  13. ^ a b "NT's container deposit scheme fails court challenge". 4 March 2013.
  14. ^ "Government loses 'cash for cans' battle - News - NT News - Darwin, Northern Territory, Australia - ntnews.com.au".
  15. ^ "Coke cans Captain Clean Up".
  16. ^ "Twitter fizz over Coke' recycling rebuff".
  17. ^ "Coke under fire from angry consumers after successful bid". 12 March 2013.
  18. ^ "Council suspends its collection scheme and activists 'disable' Coca Cola machines as NT loses container deposit court case – Alice Springs News".
  19. ^ "National Bin Network". Archived from the original on 26 June 2013. Retrieved 19 June 2013.
  20. ^ Financial Analysis of Costs & Benefits of a National Container Deposit System[permanent dead link]
  21. ^ "NT vows to appeal drink can deposit ruling".

External linksEdit