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A typical Chimaek combination

Chimaek (Korean: 치맥) is a compound word formed from Chicken and Maekju, the Korean word for "beer".[1][2] It refers to a combination of chicken (usually fried or spicy) as Anju and beer served around evening in many South Korean restaurants,[2] including a number of specialized chains.

Contents

OriginEdit

From the roasted chicken that appeared in early 1960s to the spicy chicken that was adapted to meet Korean tastes, Korea has imported and developed a growing variety of chicken dishes. At the same time chicken was becoming more popular, a draft beer that appeared in the 1970s also became very popular, and eventually it became common for the two to be combined as a single menu item. Moreover, the 2002 Korea–Japan World Cup triggered the sensation of Chimaek. Chimaek has had a significant impact on Korean drinking culture.[3]

Outside KoreaEdit

Chimaek is also popular in China because of the influence of the drama My Love From the Star, in which Cheon Song-i, the heroine, said "A snowy day is just perfect for our Chimaek time ..."; this was the trigger for this phenomenon. Specialty chicken shops have been more numerous in China. Uploading pictures of oneself holding a chicken in one hand and a beer in the other on social networks became a trend.[2][4]

Nowadays, Korea is trying to be reborn as a capital of Chimaek.[5] Chimaek holds a special place between the public and the consumer.[5] In Daegu Metropolitan City, a Chimaek festival was held in 2012.[5] In 2013, a Chimaek festival in Ningbo drew some 400,000 visitors in its first three days.[5]

SignificanceEdit

Chimaek is a profitable franchise. Demand for specialty chicken shops increased with the growing demands for chicken and beer.[4] As of March 2014 Korea had 192 chicken franchise companies. About 10% of companies are known for unique recipes.[5]

See alsoEdit

ReferencesEdit

  1. ^ "Seoul Night Tour Gangnam (Cheongdam)". Korea Tourism Organization. 27 June 2014. Retrieved 4 November 2014. 
  2. ^ a b c "Korean TV Show Sparks Chicken and Beer Craze in China". Wall Street Journal. 
  3. ^ "[도청도설] 치맥" [Chi-Mc]. Kookje. 9 March 2014. Retrieved 24 November 2014. 
  4. ^ a b Seo Jung (서정), Kang (강). "중국 치맥 열풍..‘별그대’ 전지현 대사 한마디 때문에" [China is in the storm of Chimaek]. Chosun Media. Retrieved 2 March 2014. 
  5. ^ a b c d e Woo Seok, Lee (7 August 2014). "[SS먼데이 이슈추적]치킨은 어떻게 치느님이 되었나. 치맥 문화와 산업" [Culture and Industry of Chi-Mc]. Sports Seoul. Retrieved 24 November 2014.