Centro, Inc. is a provider of trading and media operations software for digital advertisers.[1] Advertisers use Centro's software, Basis, for digital media planning and buying, ad operations, and finance and reconciliation. The company was founded by Shawn Riegsecker in 2001. Centro has received awards for company culture[2] and for being a best place to work in the advertising and media industry,[3] in the U.S.,[4] in Chicago[5] and in New York.[6]

Centro, Inc.
Centro logo.svg
Type of businessPrivate
HeadquartersChicago, Illinois
No. of locations40
Area servedNorth America
Key peopleShawn Riegsecker (CEO)
IndustryOnline advertising, real-time bidding, digital media
ServicesAd serving, demand-side platform, media operations, SaaS


Based in Chicago, Illinois, Centro was founded in 2001 by Shawn Riegsecker.[7] In December 2010, Centro raised $22.5 million in a venture capital funding round led by FTV Capital.[8] In May 2012, Centro launched Centro Brand Exchange, an ad marketplace for unsold inventory.[9] In March 2013, Centro launched a cloud-based software platform for media planning.[10] In April 2013, Centro was named the #1 Best Company to Work by Crain's Chicago for the third consecutive year.[5] In November 2013, Centro acquired SiteScout, a real-time bidding technology company.[11]