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Caterina Fake is an American entrepreneur and businesswoman. She co-founded the websites Flickr and Hunch.

Caterina Fake
Caterina Fake - 2008 (cropped).jpg
Caterina Fake in 2008
Alma materVassar College (1991)
Occupationentrepreneur, businesswoman
Known forCo-founder of Flickr and Hunch
Spouse(s)Stewart Butterfield (2001–2007)


Early life and educationEdit

Fake was born in Pittsburgh, Pennsylvania, to an American father, and a Filipina mother who is a naturalized citizen.[1] As a child, she was not allowed to watch television, and her hobbies included reading poetry and playing classical music.[2]


In 1997, she took a job managing the community forums of Netscape.[1]

In the summer of 2002, she co-founded Ludicorp in Vancouver with Stewart Butterfield and Jason Classon.[3] The company developed a massively multiplayer online role-playing game called Game Neverending. The game did not launch, but Fake and Butterfield started a new product called Flickr that became one of the world's most popular photosharing websites. Flickr was acquired by Yahoo! in 2005. Flickr became part of a vanguard of so-called Web 2.0 sites, integrating features such as social networking, community open APIs, tagging, and algorithms that surfaced the most popular content. After the acquisition, Fake took a job at Yahoo!, where she ran the Technology Development group, known for its Hack Yahoo! program and for Brickhouse, a rapid development environment for new products. Fake resigned from Yahoo on June 13, 2008.[4]

In 2009, Fake co-founded the website Hunch with entrepreneur Chris Dixon. Hunch was acquired by eBay for a reported $80 million in November 2011.[5] eBay shut it down in March 2014.

Fake's most recent venture is Findery, which was originally called Pinwheel, and launched in a limited beta in February 2012.[1] It was renamed to Findery in July 2012.[6] The company is headquartered in San Francisco.[7]

Personal lifeEdit

Fake was married to Stewart Butterfield, her Flickr co-founder, from 2001[8] to 2007.[1] They had one daughter together, in 2007.[9] As of 2015, Fake is in a relationship with Jaiku co-founder Jyri Engeström, and the couple have three children between them.[2]


  1. ^ a b c d Leonard, Devin (July 28, 2010). "What You Want: Flickr Creator Spins Addictive New Web Service". Wired. Retrieved 2010-07-31.
  2. ^ a b Tanz, Jason (February 4, 2015). "The Techies Who Are Hacking Education by Homeschooling Their Kids". Wired.
  3. ^ Livingston, Jessica (2008). Founders at Work: Stories of Startups' Early Days. Apress. p. 257.
  4. ^ Arrington, Michael (June 17, 2008). "Flickr Co-founders Join Mass Exodus From Yahoo". TechCrunch. Retrieved 2012-03-13.
  5. ^ Yarrow, Jay (November 21, 2011). "eBay Buys Chris Dixon's Startup Hunch For $80 Million". Business Insider.
  6. ^ McGee, Matt (July 27, 2012). "Pinwheel Has A New Name: Findery". Marketing Land. Third Door Media. Retrieved 2012-08-02.
  7. ^ Lewine, Edward (May 24, 2014). "Home Sweet Headquarters for an App Start-Up". The New York Times.
  8. ^ Chatterjee, Pia (September 12, 2007). "Love, e-company style". Business 2.0 Magazine. CNN Money.
  9. ^ Thomas, Owen (July 12, 2007). "Silicon Valley's baby boom". Gawker. Archived from the original on 2013-04-16.

External linksEdit