Cartoon Network (Latin American TV channel)
Cartoon Network is a Latin American pay television channel distributed by AT&T for the Latin American audience and the Caribbean. It is the Latin American version of the original Cartoon Network television channel in the United States. It is divided into five feeds, all originating from its central headquarters in Atlanta, Georgia, United States; four are in Spanish (Mexico, Argentina/Uruguay, Chile/Peru, Colombia/Venezuela/Central America) and the other is in Portuguese for Brazil. The feeds have different schedules.
|Country||Latin America, Brazil and Caribbean|
|Broadcast area||United States|
|Headquarters||Marietta St NW, CNN Center, Atlanta, United States|
|Language(s)||Latin American Spanish|
English (available in SAP with translated continuity)
|Picture format||1080i HDTV|
(rescaled to 16:9 480i/576i for standard definition feeds)
|Owner||WarnerMedia International (AT&T)|
|Launched||April 30, 1993|
May 26, 2006 (Argentina)
|Replaced||Locomotion, Magic Kids (Argentina)|
|Flow Trinidad||Channel 37 / 200|
|E-Networks Guyana||Channel 65 / 14|
|Dish México||Channel 307|
|SKY México||Channel 315|
|DirecTV Caribbean Trinidad and Tobago||Channel 304|
|MovistarTV Colombia||Channel 301|
|SKY Brasil||Channel 60|
It primarily airs cartoons and animated programming, marketed towards children and teens. Operated in Argentina by Turner Broadcasting System Latin America, it began broadcasting on April 30, 1993, as the first children-oriented cable channel available in the region. Argentina and Mexico had previously launched children's cable channels (The Big Channel and Cablín in Argentina and ZAZ in Mexico, all of which are now defunct), but they were only available in their respective countries.
Cartoon Network began broadcasting in Latin America on April 30, 1993, becoming the first 24-hour children's animation channel in the region. Although much is not known about its first broadcast in the region, its beginnings were similar to its U.S. counterpart, whose programming focused solely on the classic cartoons of the Turner Entertainment film library, made up of studios Hanna-Barbera, MGM, Warner Bros. and Fleischer Studios. Its programming and graphics used at that time were the same as the U.S. feed, with the difference that between 1993-1995, the Latin American feed was just a Spanish-language feed from the United States, which was broadcast exclusively to the region. It was not until 1996 that this feed became completely independent of the US feed, and this began to have its own programming with its own schedules, as well as new worldwide acquisitions for the channel.
In 1996, it began broadcasting its first original series, beginning with Space Ghost Coast to Coast, an original reinvention of Hanna-Barbera's superhero, which even gained the popularity of adult audiences. In addition, new original channel series were incorporated at that time, known as Cartoon Cartoons: Dexter's Laboratory, Johnny Bravo, Cow and Chicken, I Am Weasel, The Powerpuff Girls and Ed, Edd and Eddy, which became the channel's flagship series.
In 2001, Cartoon Network made the first edition of Copa Toon, a soccer special featuring the cast of Space Ghost, whose theme was to interview several personalities from the world of sports and soccer, in addition to presenting a fictional tournament between the teams of the channel series. In that same year, it launched its new sister channel Boomerang, at that time, a new channel that would be dedicated solely to broadcast of classic Hanna-Barbera cartoons that no longer aired in the programming of the main channel due to the arrival of new series. This channel had already been launched in 2000 in the United States, and until then, it was also a block broadcast in the main channel.
In January 2005, Cartoon Network introduced a new logo along with a new visual branding known as the "CN City", with a new slogan We know what you really like (Spanish: Sabemos lo que realmente te gusta; Portuguese: Nós sabemos do que você realmente gosta). This change of image had already been applied first to the American feed in June 2004, and with this change of image, Cartoon Network introduced new programming confirmed by new original series such as Foster's Home for Imaginary Friends, besides new acquisitions and thematic blocks. In October of the same year, the Adult Swim block was released in Latin America after 4 years of being released in the United States, focused on the adult audience of the channel with adult animations for over 18 years. The block debuted due to the popularity of the program ''Space Ghost Coast to Coast'', one of the first programs of the channel aimed exclusively at this audience.
In March 2008, Cartoon Network presented its new locally produced content, a new campaign with a new image and a complete redesign of its websites. After these changes, the Adult Swim block was removed from the channel supposedly because of Consumer Protection Committee, considering that this segment with adult content should not be broadcast on a children's channel. However, the block continued to be broadcast by I.Sat until December 2010; years later, the block returned to the same channel in April 2015 until April 2020, when this block was moved to Warner Channel.
In June and July 2010, the channel began to use small idents with the logo in white, in which Toonix (similar to the Noods of the United States) appeared, originally promoting the 2010 Soccer World Cup. In August 2010, the Toonix era became official, using small ads and promotional campaigns similar to those used by the Noods era of Cartoon Network, from July 2008 to May 2010. On 6 July 2011, the Toonix era began transmissions in the 16:9 aspect ratio (panoramic) with the series Total Drama although it was only experimental.
On January 1, 2012, the channel launched a new logo and visual identity. In March 2012, its high-definition simulcast was launched. However, the launch of the new feed could not take place, as its distribution was still under negotiation with other cable operators in the region.
The network incorporated new age rating system notices, identifying the type of content and what type of viewers could watch. In April 2013, the channel began its 20th-anniversary celebrations. Several Turner channels joined in the celebration, including Warner, TruTv, I-Sat, Boomerang, TNT, TCM and Tooncast. With this, the classic daytime programs were broadcast for that month. The celebration took place again in September, celebrating the 21st anniversary of the American signal, this time with the inclusion and the premiere of '"Teen Titans Go!.
On January 16, 2014, the Panregional and South Atlantic feeds merged, causing the establishment of the Argentine schedule in the same feed being one of the two official times of the feed, along with the Colombian.
On August 4, 2014, the channel began the "Check It 3.0" era branding (known in Latin America as "Cartoon Network Renewed") and, also, it changed its aspect ratio from 4:3 to 16:9 in all its feeds. Cartoon Network's HD feed was launched in Mexico on November 21, 2014, being Axtel the first cable operator to acquire the signal. It was an HD simulcast of the channel's Mexico feed.
On June 1, 2015, the South Atlantic feed was separated from the Panregional feed, the latter being divided in two, leading to the creation of new independent feeds for the general public. These were the North Atlantic feed (available for Colombia, Venezuela, Central America and the Caribbean) and the Pacific feed (available for Chile, Peru, Ecuador and Bolivia); this was done for the purpose of launching new individual high-definition feeds throughout the region. On 3 August, new bumpers were shown depicting children imitating their favourite characters; this event was named a sub-rebrand of the Check it 3.0 era listed as 3.5. For this purpose, the application CN blah! was launched.
On January 4, 2016, the brand was reinforced with a new graphic identity, the "Check it 4.0" era.
On January 2, 2017, Cartoon Network began using the "Dimensional" era with new graphics in the promos of the blocks Ja, Ja, Ja/Ha, Ha, Ha (Brazil), Heroes (Héroes/Heróis) and Cine Cartoon, with the premiere of new bumpers and the premiere of Mighty Magiswords and Justice League Action.
The channel celebrated its 25th anniversary on April 30, 2018, so a block was created to commemorate it. The block "Que No Pare la Fiesta"/"Que Não Pare a Festa" was broadcast in April and September to commemorate the channel's 25th anniversary.
10 of the 15 most popular shows among children aged 6-to-10 years old were broadcast by Cartoon Network Latin America, including The Powerpuff Girls, Dexter's Laboratory, Cow and Chicken, Johnny Bravo, and I Am Weasel. Older franchises like Scooby-Doo, Tom and Jerry, and Looney Tunes were also broadcast, as well as popular global anime franchises like Pokémon and newest original series such as the Ben 10 franchise, Adventure Time, Regular Show, The Amazing World of Gumball, Steven Universe and The Powerpuff Girls reboot. Cartoon Network Latin America has also aired original productions and live-action series such as La CQ, the channel's first original Mexican live-action series which premiered in 2012. In 2014, the channel acquired Digimon Fusion and Power Rangers Megaforce in a partnership with Saban Brands, and both series premiered on the channel in May 2014.
Since 2007, the channel has offered different services.
Cartoon Network MobileEdit
All five feeds are generated by central headquarters in Atlanta, Georgia and also broadcast both programming and continuity in English through SAP.
- Mexico. Aimed at Mexico. It uses the Mexico City timezone as its main timezone. It is available to Central American countries on satellite TV provider Sky
- South Atlantic feed: aimed at Argentina, Paraguay and Uruguay. It uses the Buenos Aires timezone as its main timezone.
- North Atlantic Feed: aimed at Colombia, Venezuela, Central America and the Caribbean. It uses the Bogotá timezone as its main timezone.
- Pacific feed: aimed at Chile, Ecuador, Peru and Bolivia. It uses the Santiago de Chile timezone as its main timezone.
- Brazilian feed: independent feed for Brazil, with different programming and schedule. It uses the Brasília timezone as its main timezone
Cartoon Network Mexico is a feed derived from the channel available only in Mexico. This feed has the same programming that is being broadcast in all Latin America, but has a different schedule and shows distribution.
The Mexican feed has held localized events such as "Copa Toon" (a children's soccer competition), "Carrera Cartoon", and the channel's 20th Anniversary Special broadcast in Mexico and the entire South American region, which was held in Mexico City. Its HD simulcast was launched in November 2014; At the time of its launch, itwas only available on IPTV provider Axtel, but it progressively started to be distributed in the rest of TV providers such as Megacable, Sky and Izzi
The Mexican and Brazilian feeds are the only ones which use age rating for their programming. Unlike the Brazilian one, the Mexican one uses their own rating system, detailed as it follows:
- N. Programming appropriate for all children. Equals the official AA rating. Used in several shows like The Amazing World of Gumball (TV-Y7-FV in the USA), Mao Mao: Heroes of Pure Heart (TV-Y7-FV), Victor and Valentino (TV-Y7-FV), Courage the Cowardly Dog (TV-Y7-FV), Summer Camp Island (TV-Y7) and Craig of the Creek (TV-Y7).
- TODOS (literally ALL). Programming appropriate for audiences of all ages. The content includes few violence. Currently it always carries a V sub-rating. Used in Regular Show (TV-PG), Uncle Grandpa (TV-PG), Clarence (TV-PG), Teen Titans Go! (TV-PG), Steven Universe (TV-PG), Infinity Train (TV-PG) and Dragon Ball Super (TV-14), for example.
- 7+. Programming appropriate for 7-year-old children or over. May include mild or comic fantasy violence. Equals the A rating. Used in Teen Titans (TV-Y7-FV), Samurai Jack (TV-Y7-FV), Unikitty! (TV-Y7) and The Grim Adventures of Billy and Mandy (TV-Y7-FV), among others.
- 7+ VF. Programming appropriate for children aged over 7. The content includes moderate fantasy violence. Used in ThunderCats Roar (TV-Y7-FV), Supernoobs (TV-Y7-FV), Ben 10 (2016) (TV-Y7-FV) and The Powerpuff Girls (2016) (TV-Y7-FV).
- 12+. Programming not recommended for children under 12. Currently they use the V or LV sub-ratings in case they think it includes "moderate violence" or both violence and "occasional rude language". Equals the official B rating. Currently in use with Adventure Time (TV-PG) and Mob Psycho 100 (TV-14), but it was used in Long Live the Royals (TV-PG) and DC's Legends of Tomorrow (TV-14), along with Regular Show, where until 2013 the warning said "includes occasional rude language, moderate violence, mild sexual situations and sight and misuse of drugs". The 12+ rating has a yellow banner, while all above categories use a green one.
Under the age rating, they usually indicate whether a content has been edited for broadcast. Usually, the cuts are made in all feeds, regardless of the rating they're using.
This same system is used in the Mexican feed of Boomerang Latin America.
South Atlantic feedEdit
Cartoon Network took part in the animation of the film Patoruzito and its sequel Patoruzito 2. Both were co-produced with Red Lojo Telefe productions, along with the production of the mini-series Patoruzito. In 2006, Cartoon Network launched a content bonus card, together with a multimedia web service called Monthly Cartoon, which sponsored a competition to work at Cartoon Network Studios as well as scholarships at universities for the arts. In Alto Palermo, there is a Toon Cup held once every 4 years. Its HD simulcast started broadcasting on 20 August 2014.
- Héroes/Heróis: A block consisting of shows focused on heroes, including Pokémon, Transformers: Cyberverse, and Bakugan Battle Planet.
- JA JA JA/HA HA HA: A block that airs several comedy shows, including Adventure Time, Regular Show, The Amazing World of Gumball, Steven Universe, Clarence, Teen Titans Go! and Uncle Grandpa.
- Cine Cartoon: A block that airs full-length movies, both animated and live-action. Airs every day at no specified time, with new movies premiering every Friday.
- Boomerang Club/Clube Boomerang: Airs some shows present on their sister channel, Boomerang, like Masha and the Bear, Wabbit, and Be Cool, Scooby-Doo!. Airs on weekday mornings.
- Toonami Powered by Crunchyroll: A night block that airs Japanese anime shows, like Dragon Ball Super, Mob Psycho 100 and Dr. Stone. It airs every weekday at 23:59.
On 2 December 2002, Cartoon Network premiered Toonami block, replacing a similarly-themed block, Talisman. Toonami aired shows that were already on the lineup, these being Gundam Wing, Pokémon and Dragon Ball Z, and served as the home of Inuyasha. Over the years, Toonami added shows such as Saint Seiya and Yu Yu Hakusho , as well as the revamped version of Cyborg 009 and Astro Boy . However, the block had to move to the late-night slots on CN Latin America, due to protests of violent scenes on the block. CN moved the block in November 2004.
In 2005, Toonami had short-lived weekend schedules, which were later replaced by the premiere of Adult Swim in Latin America (7 October 2005).
In March 2006, Toonami revamped its lineup to include more adult-oriented series, such as Love Hina, taking advantage of the schedule and the refusal of anime on Adult Swim, as well as to compete against anime channel Animax for new anime series. In June 2006, Toonami premiered anime movies in two monthly variations: Dragon Ball Theatricals (which had 17 different Dragon Ball movies), and Toonami Movies (general animated action movies).
In 2007, Cartoon Network cut Toonami completely. The movies were no longer aired (with the exception of the Dragon Ball movies). After its cancellation in Latin America on 26 March 2007, the block's programming gradually vanished. In January 2010, the block Animaction was created, showing on Wednesday evenings. This block broadcast both action programming and anime programming before it was removed in April 2011.
On 18 August 2020, Cartoon Network announced that the Toonami programming block was revived in partnership with Crunchyroll. It was announced that Dragon Ball Super and Mob Psycho 100 would begin airing in the one hour weeknight block. The new incarnation debuted on 31 August.
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- S., Vaca (2020-08-18). "Crunchyroll y Toonami se asocian para llevar más anime a Cartoon Network en Latinoamérica". Crunchyroll Latin America. Retrieved 2020-08-18.