Canva is a graphic design platform that allows users to create social media graphics, presentations, posters and other visual content. It is available on web and mobile, and integrates millions of images, fonts, templates and illustrations.[2][3][4]

Canva Pty Ltd
Private
Industry
Founded2012
Founders
Headquarters,
Australia
Area served
Worldwide
Key people
Melanie Perkins (CEO)
ProductsCanva, Canva Pro, Canva for Enterprise, Canva for Education
Number of employees
1,023[1] (May 2020)
Websitecanva.com

Users can choose from many professional designed templates, and edit the designs and upload their own photos through a drag and drop interface. The platform is free to use, and paid subscriptions like Canva Pro and Canva for Enterprise offer additional functionality.[5] Users can also pay for physical products to be printed and shipped.[6]

As of 2019, Canva last raised at a $3.2 billion valuation and has over 20 million users across 190 countries.[7]

In June 2020, Canva raised $60 million at a valuation of $6 billion almost doubling its last valuation from 2019. [8]

HistoryEdit

 
Canva Sydney team

The company was founded on 1 January 2012 in Sydney, Australia by Melanie Perkins, Cliff Obrecht and Cameron Adams. In its first year, Canva had more than 750,000 users.[9] Social-media and technology expert Guy Kawasaki joined the company as chief evangelist in April 2014.[10] In 2015, Canva for Work was launched which gave businesses a tool for producing marketing materials.[11]

During the 2016-17 financial year, revenue increased from $AU 6.8m to $AU 23.5m, with losses of $3.3m. In 2017, the company reached profitability and had 294,000 paying customers.[12]

In January 2018, Perkins announced that the company had raised $40 million from Sequoia Capital, Blackbird Ventures, and Felicis Ventures, and it was valued at $1 billion.[13][14][12]

In May 2019, Canva experienced a security breach in which data of roughly 139 million users was hacked.[15] The exposed data included real names, usernames, addresses and geographical information, and password hashes for some users.[16]

During May 2019, the company raised another round of funding of $70m from General Catalyst and Bond and its existing investors Blackbird Ventures and Felicis Ventures, valuing Canva at $2.5 billion.[17]

It was reported that Canva, among other Australian businesses, supported employees attending the Global Climate Strikes that took place on September 20 and 27, 2019. The strikes called for the Australian Government to take greater action on climate change and transition to renewable energy.[18]

In October 2019, Canva announced that it raised an additional $85 million at a valuation of $3.2 billion, and launched an enterprise product.[7]

In December 2019, Canva announced Canva for Education, a free product offering for schools and other educational institutions intended to facilitate collaboration between students and teachers.[19]

Canva received praise in January 2020 for releasing a comprehensible privacy policy written in both Legal English and common language, with the intention of abiding by their brand mission of simplicity while making their practices understandable to everyday users.[20]

In June 2020, Canva announced a partnership with FedEx Office.[21] In July it announced a similar partnership with Office Depot.[22] As of the end of June, Canva's valuation had risen to $6 billion.[23]

Compatible DevicesEdit

Canva has expanded its range of access to mobile devices in 2016, now providing refined graphic editing tools in an application form. Both iOS and Android Compatibility is available for mobile device owners. Investing in a Canva Membership carries over from device to device, so there is no need for multiple subscriptions

AcquisitionsEdit

In 2018, the company acquired presentations startup Zeetings for an undisclosed amount, as part of its expansion into the presentations space.[24]

In May 2019, the company announced acquisitions of Pixabay and Pexels, two free stock photography sites based in Germany.[25] These sites allow individual photographers to share their work for free, and the photos can be used by Canva users in their designs.

ReferencesEdit

  1. ^ "Canva Company Profile". Craft. Retrieved 4 March 2020.
  2. ^ Perez, Sarah. "Canva Launches A Graphic Design Platform Anyone Can Use" Archived 2 September 2019 at the Wayback Machine. Tech Crunch. 26 August 2013.
  3. ^ Lancet, Yaara; Zukerman, Erez. "Canva review: Free tool brings much-needed simplicity to design process" Archived 21 December 2014 at the Wayback Machine. PC World. 7 January 2014.
  4. ^ Swallow, Erica. "Canva Makes Great Design More Accessible" Archived 16 August 2018 at the Wayback Machine. Forbes. 18 November 2013.
  5. ^ Reuter, Dominick. "5 apps entrepreneurs can use right now". Business Insider. How much it costs: Pro, $120/year per user; Enterprise, $360/year per user; free and discounted accounts available for nonprofits and educators.
  6. ^ Castles, Angela. "Canva gets physical with 'Canva Print' to cement US foothold". SmartCompany. Retrieved 6 February 2020.
  7. ^ a b Cook, Jordan. "Canva, now valued at $3.2 billion, launches an enterprise product". TechCrunch. Retrieved 6 February 2020.
  8. ^ "Canva raises $60 million at valuation of $6 billlion". Bloomberg. 22 June 2020. Retrieved 24 June 2020.
  9. ^ Campbell, Rebekah (15 September 2014). "The Problem With Going Into Business With a Friend". The New York Times. Archived from the original on 21 December 2014. Retrieved 21 December 2014.
  10. ^ Pankaj, Mishra. Canva Raises $3 Million To Make Design Accessible To Everyone Archived 30 March 2019 at the Wayback Machine Tech Crunch. 16 April 2014.
  11. ^ "Graphic design startup Canva just turned into a unicorn". Fast Company. 8 January 2018. Archived from the original on 27 June 2018. Retrieved 27 June 2018.
  12. ^ a b "New Sequoia China investment values Australian design company Canva at $1 billion – TechCrunch". techcrunch.com. Archived from the original on 27 June 2018. Retrieved 27 June 2018.
  13. ^ Stanton, Kate; Griffith, Hywel (9 January 2018). "The 30-year-old woman who designed a $1bn business". BBC News. Archived from the original on 28 July 2018. Retrieved 9 January 2018.
  14. ^ Chau, David (9 January 2018). "Canva: Online design startup joins generally overvalued 'unicorn' club". ABC News. Archived from the original on 12 January 2018. Retrieved 9 January 2018.
  15. ^ "Australian tech unicorn Canva suffers security breach". ZDNet. Retrieved 7 December 2019.
  16. ^ "139 Million Users Hit in Canva Data Breach". Tom's Guide. Retrieved 7 December 2019.
  17. ^ Clark, Kate. "Graphic design platform Canva valued at $2.5B with new funds". TechCrunch. Archived from the original on 27 June 2019. Retrieved 2 July 2019.
  18. ^ Vickovich, Aleks (10 September 2019). "Canva follows Atlassian's lead and urges its employees to grab their free lunch and attend the Global Climate Strike". Business Insider Australia. Archived from the original on 11 October 2019. Retrieved 11 October 2019.
  19. ^ Hennessy, James (6 December 2019). "Canva has announced a slew of new products, including a video editing tool and an education offering". Business Insider Australia.
  20. ^ Picoult, Jon. "What Every Business Can Learn From Canva's Unconventional Privacy Notice". Forbes. Retrieved 24 February 2020.
  21. ^ Crook, Jordan (17 June 2020). "Canva design platform partners with FedEx Office as it pushes further into the US". TechCrunch.
  22. ^ "Office Depot Enhances Print Services Portfolio with New Graphic Design Solutions Powered by Canva". Bloomberg. 16 July 2020.
  23. ^ Tse, Crystal; Roof, Katie; Tan, Gillian; Lee, Yoolim (22 June 2020). "Australia's Canva Startup Almost Doubles Valuation to $6 Billion". Bloomberg.
  24. ^ Powell, Dominic. "SmartCompany". Retrieved 6 February 2020.
  25. ^ Jonathan, Shieber. "Australia's design unicorn, Canva, picks up two free image-sharing services, and launches new photo product". TechCrunch. Retrieved 10 December 2019.

External linksEdit