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Channel 13 (known by its current brand name eltrece)[1] is an Argentine television network and the flagship station of the same network, located in the capital of Argentina, Buenos Aires. It is owned by Grupo Clarín.

El Trece logo.png
Buenos Aires
BrandingEl trece
(The Thirteen)
SloganPrendete al trece
ChannelsAnalog: Channel 13 (VHF)
Digital: Channel 33 (UHF)
OwnerGrupo Clarín licensee = Arte Radiotelevisivo Argentino S.A.
First air date1 October 1960




Channel 13 was founded in 1960, and started broadcasting on October 1, 1960, at 20:30. The channel was tendered to the company Rio de la Plata S.A. TV, founded by Cuban businessman Goar Mestre and the American network CBS. In the mid-1960s, Editorial Atlántida and Mestre's wife bought the shares of the channel. Since then, Channel 13 began to compete strongly with the other two open private channels of the city of Buenos Aires, Canal 9 and Telefe (aka Canal 11), which had gone through a similar process. In those years there were great successes in Argentine television, with Canal 13 broadcasting Viendo a Biondi ("Seeing Biondi") comedy show centered on characters by Pepe Biondi, The Falcón Family starring Pedro Quartucci, and sketch comedy shows such as Telecataplum, featuring an innovative group of Uruguayan comedians including Ricardo Espalter, Enrique Almada and Gabriela Acher, among others.


In 1974, the government of Isabel Perón nationalized the station along with two other private channels of Buenos Aires (Canal 9 and Telefe), in order to bring a media policy in the European style, where television was largely directed from the State. During the self-styled National Reorganization Process, the last military dictatorship from 1976 to 1983 - the channel's administration was handed over to the Argentine Navy, a condition maintained until 1983, when democratic rule was restored. However, the network continued under public administration, as it was always been since the Peron years. The Navy helped the station in its transition to color broadcasts on Labor Day, May 1, 1980.


After 15 years as a government owned station, on December 1989, Artear, a company with majority ownership by Graphic Arts Editorial Argentino S.A (AGEA), publisher of the Newspaper Clarín and part of its multimedia conglomerate, officially took over the station management.


Since then, the channel is positioned as the second in the TV ratings in Buenos Aires, competing against Telefe. In the 1990s, achieved great ratings, thanks to political comedy programs Tato Bores, programs of cultural and La Aventura del Hombre, fictions La Banda del Golden Rocket, Montaña Rusa Gasoleros and the series Campeones de la vida and Poliladron.

Since 1996, the channel operates with Pol-ka Producciones, owned by actor and producer Adrian Suar, who in 2002 became program manager of the channel.

Between 1997 and 2000, the channel used the slogan La Tele.


In 2000, the trading name of the Canal 13, becomes on Canal Trece, opens the slogan La Tele del 2000 (replacing La Tele.) and is a restyling of the logo, with new graphics and ID. In 2001, acquired the slogan Estás en casa.

In 2002, the network started a new trend, changing the institutional and aesthetic graphics package every year.

In the last decade, the channel remained in second place, with the exception of 2005 due to the high rating that was the arrival of Marcelo Tinelli to Channel 9. The most successful of the first half of the decade were the sitcoms The soda vender of my life and love are the telenovelas Soy un gitano, Floricienta and Padre Coraje, and the series Mi culpable de amor and the comedy-news show CQC.

In the second half of the last decade, more precisely in 2005, landed Diego Armando Maradona, to conduct the program of entertainment the night of 10.

In December of that year, Art bought 30% of the shares of the producer of Marcelo Tinelli, Ideas del Sur. In 2006, caused great impact on audiences, the arrival of Marcelo Tinelli and his production ideas from the south (including all their products). Increased the overall average audience, entertainment shows such as Mañanas informales and Cuestión de peso and the sitcom Sos mi vida.

In the 2007-2008 season, the sitcom Son de fierro y Por amor a vos, the series Mujeres asesinas, Amas de casa desesperadas and Socia, Tratame bien, as well and one of the women's telenovelas, Patito Feo and Valiente, the latter marked the return of prime time genre of the channel.

In December 2008, became an institutional relaunch of Art. The new trading name of Canal Trece became El Trece, was released the slogan Si puedes soñarlo, puedes ver (para reemplazarlos en casa) (If you can dream it, you can see (to replace these at home)) and made a restyling of the logo, with new graphics and ID, in charge of the U.S. company C & G Partners, which created the original isotype tetracolor sun in 1994.

In January 2009, changed the graphics and ID, but kept the logo. In April of that year, after several failed attempts, has launched its own international signal, which is broadcast in over 20 countries via cable and satellite. Between 24 and March 26 and May 5, 2009, the satellite signals of Art (among which include El Trece Satellite) suffered strange 3.4 interferencies. Although the opposition lawmakers pointed to the government of Cristina Fernandez de Kirchner, the anomalies was finally determined that the interference came from a Mexican broadcasting company.

On September 21, 2009, The Thirteen made an aesthetic renewal, premiering new graphics and ID, but keep the logo.


In 2010 and 2011, eltrece managed to defeat Telefe and rank first in the general audience average, a fact that had not happened in 20 years, until the ratings are gained won the last 5 months of 2010 and the last 8 months of 2011, driven largely by the high audience of Showmatch, added to the very good performance of Telenoche, the daily shows Malparida, Los únicos y Herederos de una venganza, entertainment programs Sábado show, La cocina del show and A todo o nada and the fourth season of Este es el show. In 2012 the station returned to 2nd place, remaining in that position until today.

During the first half of this decade (2010-2014) the featured programs were: telenovelas Malparida, Herederos de una venganza, Los Únicos, Sos mi hombre, Solamente vos, Farsantes and Guapas, the shows Para vestir santos, El puntero and Tiempos compulsivos, entertainment programs and news with the new season of Showmatch, Este es el show, Sábado show, El diario de Mariana, Periodismo para todos, A todo o nada and Los 8 escalones and its reality shows Soñando por bailar, Soñando por cantar y Cuestión de peso. With this programming, the channel remains in 2nd place during 2012, 2013 and 2014.

Tinelli with Showmatch remained as the main figure of the channel during this decade. He was absent in 2013, which is when he decides to take a sabbatical year after having finished his contract with eltrece; in that year he was about to switch to Telefe, in the middle of an operation led by the Kirchner through the businessman Cristóbal López, to harm Grupo Clarín. The figure of the channel that most consolidated in the channel during this decade was Guido Kaczka, who led programs such as A todo o nada, Los 8 escalones, Dar la nota, La mejor elección, Hacelo feliz, Las puertas and La tribuna de Guido.

In March 2014, after 34 years, the diva Mirtha Legrand returned to the screen of eltrece with her program Almorzando con Mirtha Legrand (which airs on Sundays at 1:30 p.m.) and La noche de Mirtha (Saturdays at 10:00 p.m.).


The current logo of eltrece originated in 1994, consisting of a 12-pointed sun that in turn consists of four colored elements - violet, red, orange and yellow - intertwined around an open center and arranged from right to left. The company responsible for the realization and aesthetic renovations of the current badge is the American company C & G Partners, under the coordination of Artear's communication and image area.

Regarding the denomination used for the commercialization of the station, until 2008, this was Canal 13 or Channel Trece. In December of that year, the station carried out the most important aesthetic renovation of its corporate image, changing its commercial name to El Trece and in 2016 to eltrece.

Each time the chain renews graphics, musical backgrounds and identifiers, it does so first on national stations; some time later, in the international stations.


El Trece was the first Argentine TV station to conduct test color broadcasts in 1969. These experiments were conducted entirely by private contributions of technicians and engineers of the canal, with equipment of the firm Sony, using the U.S. NTSC colour TV standard. The experiments consisted of transmission from a study of a colour image, using the facilities and transmitter channel, at 2.00 in the morning. The signal was received at a receiver located at the home of a canal engineer, who communicated by telephone with the study to make adjustments. The tests were highly satisfactory. When the channel was planning importation of broadcasting equipment to implement color, the national government ruled that due to the absence of well-tested rules to ban the transmission of color throughout the country, pending the official statement on a particular system. Later Argentina choose a variation of the European PAL standard, PAL-N.

El Trece became the 2nd station to be converted to color on midnight of May 1, 1980. The presenter responsible for making the "transfer" of black and white television to colour on Argentina was "Pinky". This was followed by the Argentine National Anthem, with an image of the Flag of Argentina on the colour screens. My Fair Lady then came next, thus becoming the first programme to be aired in colour.


  1. ^ "El Trece ahora es eltrece". Retrieved 2 July 2016.

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