Campari (Italian: [kamˈpaːri]) is an Italian alcoholic liqueur, considered an apéritif (20.5%, 21%, 24%, 25%, or 28.5% ABV, depending on the country in which it is sold), obtained from the infusion of herbs and fruit (including chinotto and cascarilla) in alcohol and water. It is a bitters, characterised by its dark red colour.
|Country of origin||Italy|
|Alcohol by volume||20.5–28%|
|Flavour||Bitter, spicy and sweet|
Campari is often used in cocktails and is commonly served with soda water or citrus juice (usually pink grapefruit juice), often garnished with either blood orange or blood lime slice (mainly in Australia), or mixed with prosecco as a spritz. It is produced by the Davide Campari Group, a multinational company based in Italy.
Campari is an essential ingredient in the classic Negroni cocktail, the Garibaldi, the Americano (which was named at a time when few Americans were aware of Campari), and the spritz (an aperitif popular in northern Italy).
In the Italian market, Campari mixed with soda water is sold in individual bottles as Campari Soda (10% alcohol by volume). Campari Soda is packaged in a distinctive bottle that was designed by Fortunato Depero in 1932.
Campari was invented in 1860 by Gaspare Campari in Novara, Italy. It was originally coloured with carmine dye, derived from crushed cochineal insects, which gave the drink its distinctive red colour. It discontinued the use of Carmine in 2006.
In 1904, Campari's first production plant was opened in Sesto San Giovanni, near Milan, Italy. Under the direction of Davide Campari, Gaspare's son, the company began to export the beverage, first to Nice in the heart of the French Riviera, then overseas.
The Campari brand is now distributed in over 190 countries. Campari is a registered trademark of Davide Campari Milano S.P.A., which is part of Gruppo Campari (Campari Group). According to trade statistics in 2016, the Campari Group owns 45% of all global liquor brands by sales.
- Schaffer, Karen (1 June 2007). "Campari changes carmine to artificial color?". Chowhound. Retrieved 11 July 2018.
- "CAMPARI - Trademark Details". Justia. Justia Corporate Center. Retrieved 31 Dec 2019.
- D’Ascenzo, Monica (15 March 2016). "Campari controlla il 45% dei marchi globali" [Campari controls 45% of global brands]. Finanza & Mercati (in Italian). Il Sole 24 Ore. Retrieved 23 February 2020.
- "Campari Bitter". Wine Enthusiast Magazine. Retrieved 8 November 2021.
|Wikimedia Commons has media related to Campari.|
- Official website
- "Campari: the Italian classic that still has style", The Daily Telegraph
- Chapter 9: "Campari: product diversification and international expansion", Corporate Strategy and Firm Growth: Creating Value for Shareholders, by Angelo Dringoli
- The Art of Campari