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Bubble gum is a type of chewing gum, designed to be inflated out of the mouth as a bubble.

Bubble gum
Blowing bubble gum.jpg
TypeChewing gum
Created byWalter E. Diemer


Bubblegum flavor

While there is a well-known "bubblegum flavor", that being a generic "fruity" flavor, which artificial flavorings called esters are mixed to obtain, it varies from one company to another.[1] Esters used in synthetic bubblegum flavouring may include methyl salicylate, ethyl butyrate, benzyl acetate, amyl acetate and/or cinnamic aldehyde.[2] A natural bubblegum flavouring can be produced by combining banana, pineapple, cinnamon, cloves and wintergreen.[3] Vanilla, cherry, lemon and orange oil have also been suggested as ingredients.[4]


In modern chewing gum, if natural rubber such as chicle is used, it must pass several purity and cleanliness tests. However, most modern types of chewing gum use synthetic gum based materials. These materials allow for longer lasting flavor, a better texture, and a reduction in tackiness.[5]


In 1928, Walter Diemer, an accountant for the Fleer Chewing Gum Company in Philadelphia, was experimenting with new gum recipes. One recipe, based on a formula for a chewing gum called "Blibber Blubber", was found to be less sticky than regular chewing gum, and stretched more easily. It was a dingy grey color, so Diemer added red dye (diluted to pink), that being what he had on hand at the time. This gum became highly successful and was eventually named by the president of Fleer as Dubble Bubble because of its stretchy texture. The original bubble gum was pink in color because that was the dye that Diemer had most on hand at the time.[6]

This remained the dominant kind of bubble gum until after WWII, when Bazooka bubble gum entered the market.[7]

Until the 1970s, bubble gum still tended to stick to one's face. At that time, synthetic gum was introduced, which would almost never stick as a bubble popped. The two first brands in the US were Hubba Bubba and Bubble Yum.


Various colours of bubblegum balls

In taste tests, children tend to prefer strawberry and blue raspberry flavors, rejecting more complex flavors as they say these make them want to swallow the gum rather than continue chewing.[8]


In 1996, Susan Montgomery Williams of Fresno, California set the Guinness World Record for largest bubblegum bubble ever blown, which was 26 inches (66 cm) in diameter. Chad Fell holds the record for "Largest Hands-free Bubblegum Bubble" at 20 inches (51 cm), achieved on 24 April 2004.[9]

See also


  1. ^ The Strange Recipe Behind 'Bubble Gum Flavor'
  2. ^ Base Notes - Bubblegum
  3. ^ Seasoned Advice - What is bubblegum flavor?
  4. ^ Base Notes - Bubblegum
  5. ^ "TLC Cooking "What is chewing gum made of?"". 1 April 2000. Retrieved 15 November 2012.
  6. ^ "What was chewing gum originally made from?". 22 April 2007. Retrieved 31 March 2014.
  7. ^ The Invention and History of Bubble Gum
  8. ^ McGrath, Susan. "Stuck On Bubble Gum". National Geographic World 277. Readers' Guide Full Text Mega (H.W. Wilson). Missing or empty |url= (help)
  9. ^ "Largest Bubblegum Bubble Blown". Guinness Book of World Records. Retrieved 2 November 2011.