Bridgestone Golf is a subsidiary of Bridgestone Sports Ltd, and is based in Covington, Georgia, United States. Bridgestone designs and manufactures a full range of golf equipment including golf balls, clubs, and accessories utilizing both the Bridgestone and Precept brand names.
|Dan Murphy (President and CEO|
|Owner||Bridgestone Sports Ltd|
Parent company Bridgestone was founded in 1931 by Shojiro Ishibashi and first produced golf balls in 1935. It was not until 1972 that the company's involvement in golf expanded into the manufacture of clubs. As a branch of the largest rubber company in the world, Bridgestone Corp., Bridgestone Golf has been able to develop top quality golf balls with help from its engineers and over 800 golf ball patents.
Bridgestone has been guided by the philosophy of founder Shojiro Ishibashi since 1931 to 'Serve Society with Superior Quality.' Over the years, the pursuit of superior quality has resulted in Bridgestone becoming the global market leader in the rubber industry and in polymer science technologies. Today Bridgestone continues to push the performance capabilities of products with an unmatched commitment to Research and Development
Bridgestone balls won three of the four FedEx Cup Playoff events in 2018. In 2018, Bridgestone Golf had more wins per tour team member than any other golf ball company. Tiger Woods adopted the Bridgestone Golf ball in 2016, and currently plays the TOUR B XS ball. Tiger used the TourB XS to win the 2019 Masters tournament.
Bridgestone makes a variety of premium quality golf balls, and gained notoriety for the Tour B330 series.The current line of products is the Tour B series (X, XS, RX, RXS), the e-Series (e12 Soft, e12 Speed, e6 Soft, e6 Speed, e6 Soft Lady Edition) and the Precept line. Other models include the Treosoft, X-Fixx and Extra-Soft.
Bridgestone also manufactures golf clubs. Current offerings include the Tour BX and Tour B JGR series. This includes 4 models of Irons (Tour BX-CB, Tour BX-Blade, Tour B JGR HF1, and Tour B JGR HF2), the Tour B XW-1 Wedges, the Tour B XD Drivers, Fairway Woods, and Hybrids, as well as the Tour B JGR Driver, Fairway Woods, and Hybrids.
In 2006, Bridgestone Golf launched a ball fitting program aimed at personalizing golf ball selection for recreational players. Ball fitting services include live fittings conducted with launch monitors, online fittings, and mobile fittings through the B-FIT app. Through these services, Bridgestone Golf has allowed recreational golfers to select a ball that will yield optimal results for their game. Since 2006, Bridgestone Golf has captured around 2.5 million swings. Leading up to 2019, this database was used to develop the new e12 Soft and e12 Speed golf balls. Bridgestone hails as the #1 Ball-Fitter in golf due to its success with these programs.
Bridgestone Golf has deals with many professional golfers who use and endorse their products, including 15-time major champion Tiger Woods, 1992 Masters champion Fred Couples and Matt Kuchar. In April 2016 Bryson DeChambeau was added to Bridgestone's lineup of Tour players.
PGA, Web.com, and Champions Tour