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Brad Krevoy (born 1956) is a prolific American film producer, entrepreneur, and the founder and Chairman/CEO of the Motion Picture Corporation of America (MPCA). In a career spanning over 30 years, Krevoy has been directly involved in the development, finance, production, acquisition, and distribution of more than 100 motion picture and television projects.[citation needed] Most famously, the 1994 blockbuster comedy Dumb and Dumber. Lately, he has become known as one of the leading producers of Christmas themed entertainment, having produced many high-quality holiday movies, including the recent Netflix smash hit A Christmas Prince, which was released in November 2017.[1]

Brad Krevoy
Born
Alma materStanford University
Hastings College of the Law
OccupationFilm producer
Years active1987–present
Children3

Contents

Early life and educationEdit

Krevoy graduated from Beverly Hills High School. He went on to study at Stanford University, graduating in 1978 with a BA in Political Science. To this day he still maintains a strong connection to the university. He then went on to study at UC Hastings, College of the Law. After graduation, he served as a Legislative Fellow in the California State Legislature and worked as an entertainment attorney at a prominent Los Angeles law firm.[2]

Early career and work with Roger Corman (1983–1986)Edit

Krevoy's major entry into the film industry came from a chance encounter with Roger Corman at a Stanford football game in 1983. The two discussed the promising new home video market and two days later Brad was working for Corman's Concorde-New Horizon pictures, handling the business affairs.

Krevoy's role was initially to look for new opportunities and sources of funding. His interest in the home video market paid off with Concorde quickly becoming one of the largest suppliers of VHS tapes, having deals in place with every major distributor in the world.[3]

MPCA (1986–1996)Edit

In 1986, Krevoy and his longtime business partner Steve Stabler co-founded Motion Picture Corporation of America (MPCA). The goal of the company was to focus on producing, acquiring and distributing commercial motion picture and television productions. Using the skills he learned during his time with Roger Corman, Krevoy managed to position MPCA as one of the largest suppliers of high-quality, lower-budget films.

During the company's formative years, they produced a few cult favorites, including The Purple People Eater (1988) with Ned Beatty; Back to Back (1989), starring Bill Paxton and Apollonia; and the sex comedy Miracle Beach (1992).

Dumb and DumberEdit

Krevoy and Stabler took the company to new heights when they released the 1994 blockbuster comedy Dumb and Dumber. The script had been around for nearly seven years and was rejected by every major studio. The writers, Bobby and Peter Farrelly, desperately wanted to direct the feature as well, but no one would give them a shot. Once Krevoy and MPCA got behind the script, they were able to package the project, complete with the Farrellys directing and then rising star, Jim Carrey.[4]

Dumb and Dumber broke box office comedy records; it also opened and remained at number 1 on the U.S. box office for 4 straight weeks over the holiday season.[5] The film went on to gross $127 million domestically and $120 million overseas for a worldwide total of $247 million off of a $16 million budget.[6] The film was one of the highest grossing comedies of the 90's. Combined with its ancillary and video sales, the film is said to have grossed over half a billion dollars.[7]

Dumb and Dumber propelled the Farrellys' directing career; they became known as the top comedy directors of the time. Krevoy was able to use this success to get the Farrellys' passion project, Kingpin, off the ground. It was released in June 1996, starring Woody Harrelson, Randy Quaid and Bill Murray. Despite many critics praising the film, it was a commercial disappointment, grossing only $27 million against a $25 million budget over the course of its theatrical run.[8] Roger Ebert championed the film and gave it 3 and a half stars out 4, praising the film's daring comedy.[9] Kingpin became a huge release on home video, finding a dedicated and passionate cult following.[10]

Krevoy and MPCA expanded on their success and went on to produce more big-budget studio comedies, including Beverly Hills Ninja starring Chris Farley and Jungle 2 Jungle with Tim Allen. They also produced Threesome, starring Lara Flynn Boyle and Stephen Baldwin. The film was one of the most successful independent arthouse films of the year, grossing just under $15 million domestically.[11] Threesome was an autobiographical comedy by writer and director, Andrew Fleming. Roger Ebert gave the film three out of four stars, praising the film's honest characterization and strong dialogue.[12]

First-look dealsEdit

Starting in November 1995, until they were acquired by Metromedia International Group in 1996, Krevoy and MPCA had a first-look producing deal with Paramount Studios.[13]

Krevoy and MPCA also signed a first-look deal with Sony Pictures in the late 90s, where they produced more than 10 movies.[14]

Co-president of Orion Pictures (1996–1998)Edit

In 1996, MPCA was purchased by John Kluge's Metromedia International Group. Metromedia had just purchased the independent production company Orion Pictures from chapter 11 bankruptcy. The MPCA was merged into the company, Krevoy and Stabler took over as the Co-President's of Orion Pictures and were given a six-picture deal.[15]

At Orion, Krevoy oversaw the production, acquisition, and distribution of Orion's motion picture and television programming. He produced films for Academy Award-winner Tom Schulman (Dead Poets Society) and released films such as 1997's Academy Award and Golden Globe nominee for Best Foreign Language Film, Prisoner of the Mountains (directed by Sergei Bodrov), and the acclaimed Ulee's Gold (directed by Victor Nunez and presented by Jonathan Demme). Ulee’s Gold was a critical hit and won its leading actor, Peter Fonda, his first and only Golden Globe for best actor. Fonda also received his first and only Oscar nomination for best actor.

After two years of revitalizing Orion Pictures, Metromedia went on to sell Orion to MGM. Krevoy was able to take the MPCA name back as part of his original deal.[16]

Restarting MPCA (1998–present)Edit

In 1998, Krevoy returned to his independent filmmaking roots and restarted the Motion Picture Corporation of America with a distribution deal through MGM.

Since rebooting the MPCA, Krevoy has produced a wide array of motion pictures including: boxing drama Joe and Max (which collected both ESPN and ACE award nominations); the 2002 Sundance premiere Bookies (for director Mark Illsley of Happy, Texas fame); and Boat Trip starring Academy Award-winner Cuba Gooding Jr., Horatio Sanz, Vivica A. Fox, and Roger Moore for Artisan/Lionsgate.

In 2004 Krevoy produced the drama, A Love Song for Bobby Long, starring John Travolta and Scarlett Johansson. The film was well received by audiences and critics, with Roger Ebert awarding it 3 out of 4 stars.[17] The film also earned Scarlett Johansson a Golden Globe nomination.

After the credit crunch hit in 2008, Krevoy found new investors and ramped up production. He built a strong international sales team and began assembling an eclectic slate of programming.[18]

Krevoy produced the 2008 war drama, Taking Chance, based on the true experiences of Lt. Colonel Michael Strobl, who wrote about his time in the widely circulated article “Taking Chance Home.”[19] The film was directed by Ross Katz and starred Kevin Bacon. It was shown at the Sundance Film Festival before premiering on HBO.[20] The film was well received by critics who praised the apolitical stance of the film, as well as the discipline of the filmmakers to veer away from emotional sentimentality. Mary McNamara of the Los Angeles Times wrote that the film “doesn't miss a single emotional pressure point – Katz clearly believes in the power and necessity of catharsis.”[21] Taking Chance received a total of 27 award nominations and 6 wins including Kevin Bacon for Best Performance by an Actor in a Miniseries or a Motion Picture Made for Television. The film was also nominated for a string of Primetime Emmy awards, as well as nominations in the SAG, PGA, DGA, ACE, ASC, and WGA awards. It also won the prestigious Humanitas Prize.

Krevoy and the MPCA produced a string of successful straight-to-DVD action movies. Four of these featured Academy Award winner, Cuba Gooding, Jr. These included Linewatch (2008); Hardwired (2009), which also starred Val Kilmer; Ticking Clock (2011); and One in the Chamber (2012), which also featured 80's action star, Dolph Lundgren. They produced two movies with Academy Award Nominee, Samuel L. Jackson: Arena (2011); and Meeting Evil (2012). During this time MPCA also made two movies with action star Jean-Claude Van DammeAssassination Games (2011); and Six Bullets (2012).

In 2011, Krevoy made Beverly Hills Chihuahua 2, the hit sequel to the 2008 comedy. Most of the original cast returned and the film did incredibly well in the home video market with sales of over $30 million.[22]

In 2014, Krevoy and Stabler were executive producers on Dumb and Dumber To. The sequel to their original smash hit, taking place 20 years after the events of the first. Jeff Daniels and Jim Carrey reprised their roles and the film was released on November 14, 2014. It opened at number one in the U.S. box office charts to $36 million for the weekend. It then went on to make $169 million worldwide and was a very strong release on home video.[23]

Hallmark Movies & Mysteries ChannelEdit

Krevoy and the MPCA have cultivated an incredibly successful partnership with the Hallmark Channel. They have produced over 25 original movies for Hallmark. A few of these include all five entries in the popular Murder, She Baked series based on the best-selling series of novels by Joanne Fluke.[24]

They have made all three of the Flower Shop Mystery series of films, which star Brooke Shields and are based on the successful book series by Kate Collins.[25]

They also have become a major supplier with Hallmark with producing the show When Calls the Heart. The series is adapted from the bestselling Canadian West series of books by Janette Oke.[26] The show has been hugely successful delivering solid ratings, including massive numbers for the two Christmas specials.[27] The show is currently shooting its sixth season.[28] The show also has a passionate, dedicated, and ever-expanding group of fans, calling themselves “The Hearties.”[29] The Hearties have a massive yearly fan expo called the “Hearties Family Reunion,”[30] with fans flying out from all over the world to attend. By cultivating a huge presence online and on social media, When Calls the Heart: New Year's Wish was not only the top-rated non-sports program on its airdate, but was also the #1 tweeted television event across cable and broadcast.[31]

Christmas and family movies (2014–present)Edit

Recently, Krevoy has become a world-leading producer of Christmas and family-themed entertainment. Between 2014–2018, Krevoy and MPCA have produced many of the highest-rated original Christmas and family movies in the world for select broadcasters, including Netflix and the Hallmark Channel. Produced in the tax-efficient and low-cost production centers of Vancouver and Northern Ontario, Canada, and Bucharest, Romania, with the highest production quality at the lowest possible budget, compelling story telling, and award-winning directors and writers, these films have broken numerous records for the networks on which they’ve aired. They have also featured internationally well-known actors such as Rob Lowe, Kristin Davis, Vanessa Hudgens, Candace Cameron Bure, Lori Loughlin, Mariah Carey, Lacey Chabert, Roger Moore, Kelsey Grammer, Brooke Shields, James Brolin, Ron Cephas Jones, and Jane Seymour.[32]

With HallmarkEdit

A Princess for Christmas (2011), starring Kate McGrath and Roger Moore, was the #1 rated cable movie of the week, pulling in 4.9 million viewers.[33]

A Royal Christmas (2014), starring Lacey Chabert and Golden Globe winner Jane Seymour, was Hallmark's 2nd highest-rated telecast in network history and rated #1 in all key demographics.[34]

Crown for Christmas(2015), starring Danica McKellar and Rupert Penry-Jones, was the #1 movie when it premiered, drawing 4.29 million viewers.[35]

A Christmas Detour (2015), starring Candace Cameron Bure and Paul Greene, was the #1 show on Hallmark Channel and the biggest part of their largest ever share of the weekly audience.[36] It trended at #1 on twitter and bought in 4.78 million viewers overall.[37]

A Christmas Melody (2015), marked the directorial debut of Mariah Carey and starred Carey with Lacey Chabert. It was a huge success trending at #1 on Twitter, pulling in 4.2 million viewers, and was an enormous part of Hallmarks #1 most watched cable network weekend.[38] The film was so well received that Krevoy and Hallmark teamed up for Mariah Carey's Merriest Christmas Special (2015), which featured Chabert again, as well as Emmy award winner Kelsey Grammer.[39]

Every Christmas Has a Story (2016), starring Lori Loughlin and Colin Ferguson, was the highest-rated Hallmark Channel telecast of 2016, pulling in 4.01 million viewers.[40][41]

A Wish for Christmas (2016), starring Lacey Chabert and Paul Greene, drew 3.4 million viewers and was the week's most talked about original premiere on Twitter, and across social media.[42][43]

I’ll be Home for Christmas (2016), starring James Brolin and Mena Suvari, had the largest unduplicated audience of Hallmark Movies & Mysteries in 2016, with 2.4 million viewers for the premiere.[44]

Christmas in Angel Falls (2017), starring Rachel Boston, Beau Bridges and Paul Greene, was the 2nd highest-rated movie of 2017 for the Hallmark Movies & Mysteries channel.[45]

A Royal Matchmaker (2018), starring Joy Lenz and Will Kemp, was the 3rd highest-rated cable program of the week, with 2.9 million total viewers.[46][47]

With NetflixEdit

Krevoy and MPCA's fruitful partnership with Netflix have produced a number of high quality holiday and family original films. Their first production for the streaming service, A Christmas Prince, starring Rose McIver, Ben Lamb and Alice Krige and released on November 17, 2017, was a smash hit.[48] It was a phenomenon on Social Media with reviews and think pieces written on websites like Buzzfeed,[49] Huffington Post, Indiewire,[50] and Pajiba.[51] The film was so successful that Netflix released data showing that, for the first 18 days after its release, 53 viewers enjoyed it so much that they watched it at least once, every single day.[52]

A sequel, titled A Christmas Prince 2: The Royal Wedding, is currently in the works for a Christmas 2018 release, with all of the original cast returning.[53]

On December 15, 2017, MPCA and Netflix released their second Original holiday movie, Christmas Inheritance which starred Eliza Taylor and Jake Lacy. The film also had a huge following on social media and received stellar reviews such as Cosmopolitan's Laura Beck, who writes that the only thing to do after the film is watch it from the beginning again because “it is perfect!”[54]

More Brad Krevoy and MPCA-produced Netflix Original Christmas films are scheduled to be released on Netflix for the 2018 and 2019 holiday seasons. The Holiday Calendar, starring Kat Graham, Quincy Brown, and Ron Cephas Jones, and The Princess Switch, starring Vanessa Hudgens and Sam Palladio, are both set for release in 2018,[55][56] while Christmas in the Wild starring Rob Lowe and Kristin Davis, is set for release Christmas 2019.[57]

Producing styleEdit

Coming out of the Corman model of filmmaking, Krevoy developed many techniques and strategies to become successful. Krevoy saw that “Roger knew all aspects of his profession, from development to the actual filmmaking, to postproduction and marketing," and that it "really set him apart."[58] Krevoy made it a priority to align himself with talented creatives who showed great promise.

His persistence to remain as an independent producer has given Krevoy the ability to put his full trust in his creative partners. Corman taught him to allow a “creative person to do their best without interfering, to be supportive instead of a hinderance.”42 In terms of studio interference, Krevoy is quoted as saying that “The studios, with their hordes of executives going through every page of the script and telling a director what to do, are the antithesis of a pure independent, who basically executes his particular vision.”[59] Using this ethos, the MPCA has remained as a fully independent studio for the last 20 years.

As was the case with Dumb and Dumber, Krevoy has a knack of reenergizing projects and scripts that have been stuck in development hell. Krevoy says, “that most of my career triumphs have come from sniffing out originality in scripts, direction, or in young actors on their way up — sometimes in the unlikeliest of places.”[60]

Krevoy is known for jumpstarting the careers of many young actors and filmmakers who have gone on to become some of the biggest names in Hollywood including the Farrelly brothers, Vince Vaughn, Ben Stiller, Sarah Jessica Parker, Will Ferrell, Viggo Mortensen, Ashley Judd, Jude Law, Reese Witherspoon, Paul Rudd, Kirsten Dunst, Courteney Cox, Bill Paxton, Ben Foster, Gretchen Mol, Wallace Wolodarsky,[61] and Jon Turteltaub.

A big focus of Krevoy's ethos is to look for specific niches of audiences that need content. The recent success of his Christmas movies further exemplifies his quick action to see an underfed audience. “Any film that I’ve ever had that’s done big business, it was because I was trying to play the niches,” says Krevoy. He cites Dumb and Dumber as such a broad, silly comedy that no established studio would dare to make it. Roger Corman taught him that “you really don’t have to be the biggest or the best on the block. Do the best you can… if you’re going to do a smaller film, be the best at the smaller film, and compete at your own level, that you’re comfortable with.”[62]

Other venturesEdit

In 1999 Krevoy teamed with exhibition veterans Ron Leslie (Former president of AMC theatres) and Peter Fornstam, as well as real estate attorney Richard Lawrence, to form Resort Theatres of America. The group's mission was to build state-of-the-art theatres in premier resort areas throughout America.[63] By March 1999, the company had acquired all of Metropolitan Theatre Corp.’s Palm screen locations for a total of 85 screens.

In 1999, they purchased and renovated the historic Isis theatre in Aspen, Co. Turning it from a single screen movie house into a thriving luxury five-screen movie theatre, with its own catered bar.[64][65]

Personal lifeEdit

Brad married his wife Susie in 1996. They live in Santa Monica with their three daughters and two dogs.[66]

Charity and foundation workEdit

Brad Krevoy and his family remain active with several major charities including the Fisher House Foundation who provide military families with housing close to a loved one during hospitalization for an illness, disease or injury.[67]

Krevoy sits on the Board of directors for the California State Summer School for the Arts. Their mission is to annually provide a select number of California high school’s visual, literary, performing and media arts students with an intensive learning experience conducted by distinguished arts professionals. All designed to enhance the students’ artistic skills and to develop their potential for growth as creative artists.[68]

Krevoy is on the board of Directors for the Independent Film and Television Alliance (IFTA)[69] which run the American Film Market.[70] The IFTA's mission is to provide the independent film and television industry with high-quality market-oriented services and worldwide representation of industry interests.[71]

FilmographyEdit

Year Title Role
2019 Christmas in the Wild Producer
2018 The Holiday Calendar Producer
2018 A Christmas Prince: The Royal Wedding Producer
2017 Murder, She Baked: Just Desserts Executive Producer
2017 Campfire Kiss Executive Producer
2017 A Royal Winter Executive Producer
2017 Love on Ice Executive Producer
2016 The National Christmas Tree Lighting Executive Producer
2016 I'll Be Home for Christmas Executive Producer
2016 Every Christmas Has a Story Executive Producer
2016 A Wish For Christmas Executive Producer
2016 For Love and Honor Executive Producer
2016 Flower Shop Mystery: Dearly Depotted Executive Producer
2016 The Wedding March Executive Producer
2016 Murder, She Baked: A Deadly Recipe Executive Producer
2016 Flower Shop Mystery: Snipped in the Bud Executive Producer
2016 Flower Shop Mystery: Mum's the Word Executive Producer
2016 Murder, She Baked: A Peach Cobbler Mystery Executive Producer
2016 The Saint Executive Producer
2015 Mariah Carey's Merriest Christmas Producer
2015 A Christmas Melody Executive Producer
2015 A Christmas Detour Executive Producer
2015 Crown for Christmas Executive Producer
2015 Murder, She Baked: A Plum Pudding Murder Mystery Executive Producer
2015 Murder, She Baked: A Chocolate Chip Cookie Mystery Executive Producer
2014–Present When Calls the Heart Executive Producer & Production Manager
2014 A Royal Christmas Executive Producer & Unit Production Manager
2014 Dumb and Dumber To Executive Producer
2013 The Christmas Spirit Executive Producer
2013 Flying Monkeys Producer
2013 Heebie Jeebies Producer
2013 The Sweeter Side of Life Executive Producer & Unit Production Manager
2012 The Package Producer
2012 Six Bullets Producer & Unit Production Manager
2012 TalhotBlond Executive Producer & Unit Production Manager
2012 One in the Chamber Producer
2012 Meeting Evil Producer
2011 A Princess for Christmas Executive Producer & Unit Production Manager
2011 Arena Producer
2011 William & Catherine: A Royal Romance Producer
2011 Assassination Games Producer
2011 Beverly Hills Chihuahua 2 Producer
2011 Ticking Clock Producer
2010 Witchville Producer
2010 Mothman Producer
2009 Hardwired Executive Producer
2009 Taking Chance Executive Producer
2008 Linewatch Producer
2007 Moondance Alexander Executive Producer
2007 Pumpkinhead: Blood Feud Producer
2006 Pumpkinhead: Ashes to Ashes Producer
2006 The Hard Corps Producer
2006 Second in Command Producer
2005 Slipstream Producer
2004 Blast Producer
2004 Riding the Bullet Producer
2004 A Love Song for Bobby Long Executive Producer
2004 Dracula 3000 Producer
2003 Bugs Executive Producer
2003 Consequence Producer
2003 Dumb and Dumberer: When Harry Met Lloyd Producer
2003 National Lampoon's Barely Legal
(After School Special)
Producer
2003 Bookies Executive Producer
2002 Pavement Producer
2002 Borderline Producer
2002 Boat Trip Producer & Cameo
2002 Undisputed Producer
2002 Joe and Max Executive Producer & Producer
2001 The Breed Producer
2000 A Family in Crisis: The Elian Gonzales Story Executive Producer
2000 A Rumor of Angels Executive Producer
2000 3 Strikes Executive Producer
1999 Annie Co-Producer
1999 Absence of the Good Producer
1999 The Suburbans Producer
1998 Route 9 Producer
1998 American Dragons (Double Edge) Producer
1998 Breakfast with Einstein Producer
1998 Music from Another Room Producer
1998 Overnight Delivery Producer
1998 Tactical Assault Producer
1997 The Curse of Inferno Producer
1997 True Heart Producer
1997 Best Men Producer
1997 Gang Related Producer
1997 The Locusts Producer
1997 The Corporate Ladder Producer
1997 Midnight Blue Producer
1997 8 Heads in a Duffel Bag Producer
1997 Behind Enemy Lines Producer
1997 Jungle 2 Jungle Executive producer
1997 Beverly Hills Ninja Producer
1997 Retroactive Producer
1996 The Glass Cage Producer
1996 Albino Alligator Producer
1996 The War at Home Producer
1996 Kingpin Producer
1996 If Lucy Fell Producer
1996 Bio-Dome Producer
1995 Johnny & Clyde Producer
1995 Soldier Boyz Producer
1995 Cover Me Producer
1995 The Desperate Trail Producer
1995 Till the End of the Night Producer
1995 Sketch Artist II: Hands That See Producer
1995 Coldblooded Producer
1994 Dumb and Dumber Producer & Creative Consultant
1994 Every Breath Producer
1994 Threesome Producer
1993 Love, Cheat & Steal Producer
1993 Pumpkinhead II: Blood Wings Producer
1993 Grey Knight Producer
1992 Ring of the Musketeers Producer
1992 Miracle Beach Producer
1992 Sketch Artist Producer
1992 Double Trouble Producer
1991 Driving Me Crazy Producer & Cameo
1991 Hangfire Producer & Cameo
1989 Back to Back Producer
1989 Ministry of Vengeance Producer
1989 Think Big Producer
1989 Memorial Valley Massacre Producer
1988 Purple People Eater Producer
1988 Dangerous Love Producer
1987 Sweet Revenge Executive Producer & Producer

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  68. ^ https://www.csssa.ca.gov/about/mission/. Missing or empty |title= (help)
  69. ^ http://www.ifta-online.org/board-directors. Missing or empty |title= (help)
  70. ^ (PDF) http://comm.soc.northwestern.edu/epics-blog/files/2015/09/Brad-Krevoy-Bio.pdf. Missing or empty |title= (help)
  71. ^ "What Is IFTA? | Independent Film & Television Alliance". www.ifta-online.org.

External linksEdit