Boomerang (Australian and New Zealand TV channel)

Boomerang is an Australian pay television channel owned by Warner Bros., a unit of WarnerMedia and its main flagship channel of Cartoon Network.

Boomerang
Boomerang 2014 logo.svg
Launched3 April 2001; 18 years ago (2001-04-03) (as a block)
14 March 2004; 15 years ago (2004-03-14) (as a channel)
Owned byWarner Bros. Australia & New Zealand
(WarnerMedia)
Picture format576i (16:9 SDTV)
CountryAustralia
LanguageEnglish
Sister channel(s)Cartoon Network
CNN International
Websitewww.Boomerangtv.com.au
Availability
Satellite
FoxtelChannel 715
Cable
FoxtelChannel 715
Neighbourhood CableChannel 30
TransACTChannel 204
IPTV
FetchTVChannel 156
Streaming media
Foxtel GoChannel 715

BrandingEdit

The Australian version of Boomerang was launched on 14 March 2004 as part of the Foxtel Digital launch, with a line-up very similar to that of the US and UK version. Originally devoted to classic animation from studios such as Hanna-Barbera, the channel has since expanded to include more contemporary programming. This channel is available as a free trial in a subscription entertainment package on Fetch TV by some ISPs and was added 26 January 2017.[1]

On 1 December 2012, Boomerang launched a refreshed look, using the logo used by Boomerang UK and other European countries, and converted to 16:9 aspect ratio.[2]

On 3 November 2014, Boomerang received a new logo and branding as part of a global rebranding effort.[3] In late 2014 Boomerang had launched Art&Graft redesign which by 2015 came to Asia-Pacific territories, the United States, and later to Europe, the Middle East and Africa.[4]

LogosEdit

See alsoEdit

ReferencesEdit

  1. ^ Milligan, Mercedes (30 January 2017). "Cartoon Network & Boomerang Launch on Fetch TV". Animation Magazine.
  2. ^ Knox, David (23 November 2012). "Boomerang channel to refresh TV Tonight". TV Tonight. Retrieved 29 January 2013.
  3. ^ Littleton, Cynthia (14 October 2014). "Turner Sets Global Relaunch of Boomerang to Focus on Family Viewing". Variety.
  4. ^ Kanazir, Marija (16 February 2015). "Cartoon Network's Boomerang Gets a New Colorful Design". Branding Magazine. Retrieved 5 March 2019.

External linksEdit