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Bon Appétit is an American food and entertaining magazine, first published by Condé Nast in 1956.[2]

Bon Appétit
BonAppetitMagazineAugust1981.jpg
April 2019 cover
EditorAdam Rapoport
CategoriesFood
Frequency10 issues per year
PublisherCraig Kostelic
Total circulation
(2014)
1,518,622[1]
Year founded 1956 (1956-month)
CompanyCondé Nast Publications
CountryUnited States
Based inNew York City
LanguageEnglish
Websitebonappetit.com
ISSN0006-6990

The magazine typically contains recipes, entertaining ideas, wine reviews and recommendations. Bon Appétit has increased its web presence in recent years through the use of social media, publishing recipes on their website and maintaining an increasingly popular YouTube channel.[3]

HistoryEdit

The magazine was started in 1956[2] and became a bimonthly magazine in December 1956 in Chicago.[4] It was acquired by M. Frank Jones in Kansas City, Missouri in 1965.[4][5] Jones was owner, editor and publisher until 1970, when Bon Appétit was merged into the Pillsbury Company, who sold it to Knapp Communications, publishers of Architectural Digest, four years later. Condé Nast Publications, the current owners, purchased Knapp Communications in 1993. Its sister publication was Gourmet, before the latter was discontinued in October 2009. The magazine's headquarters, which had been in Los Angeles, CA, was moved to New York City in early 2011.[6]

The current editor is Adam Rapoport, previously Style Editor at Condé Nast's GQ magazine.[7] Prior to joining GQ, Rapoport edited the restaurant section at Time Out New York and worked as an editor and writer for the James Beard Foundation's publications office.[8]

For the print edition, Condé Nast reported 1,452,953 paid subscriptions and 88,516 single copies in 2012 for the period ending November 2012. The median age of its audience is 48.4, of which 74% are female. Also, 46% of readers have college degrees and 36% are professional or managerial employment. 59% are married.[9]

Bon Appétit's "Bite me" advertising campaign had an estimated $500,000 budget that included print and online ads, billboards, posters, and sweepstakes. The ad campaign came after a period of "sluggish performance" since its sibling magazine Gourmet was cancelled in 2009, during which a limited number of readers and advertisers shifted to Bon Appétit. During the same period, other food magazines, such as Every Day With Rachael Ray and Food Network Magazine thrived. Bon Appétit sold 632 ad pages in 2012, which is a one per cent increase from 625 ad pages sold in 2009 but a decline of 27 per cent from the 867 ad pages sold in 2008.[10]

Bon Appétit YouTube channelEdit

Bon Appétit
 
YouTube information
ChannelsBon Appétit
Years active2012–present
Genre
Subscribers4.45+ million
Total views746+ million
NetworkCondé Nast Entertainment
Associated acts
 100,000 subscribers 2016
 1,000,000 subscribers 2018
Updated September 26, 2019

In 2012, Bon Appétit launched a YouTube channel primarily featuring traditional "hands-and-pans" cooking tutorials.[11]

On October 21, 2016, the first episode of "It's Alive with Brad" debuted.[12] The series begins with videos of Brad Leone in the Bon Appétit Test Kitchen demonstrating recipes for foods with microbial food cultures, but later moved on to more general recipes as well as outdoor segments at agricultural and food processing sites, including a cocoa farm, a sea salt harvesting facility, and a sausage factory. The series features a casual, unproduced style and comedic editing.[13]

In July 2017, "Gourmet Makes" with Claire Saffitz debuted,[14] in which Saffitz attempts to recreate or elevate popular snack foods such as Doritos, Twinkies, and Gushers.[15] "Gourmet Makes" consistently trends on YouTube and has developed a cult following on social media.[14][16] Saffitz' work has been described as taking "junk food staples and...elevating them from their humble processed beginnings into wonders of gastronomy."[17]

In February 2019, due to the success of these two series, Bon Appétit launched three new series on a streaming channel which took a more personality driven approach to their content.[18] These series included Leone's series "It’s Alive: Going Places", Saffitz's series "Bon Appétit’s Baking School", and "Making Perfect" with Andy Baraghani, Molly Baz, Brad Leone, Chris Morocco, Carla Lalli Music, and Claire Saffitz.[13]

Videos are primarily filmed in the Bon Appétit Test Kitchen on the 35th floor of the One World Trade Center in Manhattan, where it is part of Condé Nast's headquarters.[19]

Bon Appétit Staff and Contributors on YouTube channelEdit

  • Andy Baraghani, Senior Food Editor (October 2015 – present)[20]
  • Molly Baz, Star of "Pro Chef Tries" and Senior Food Editor (March 2018 – present)[20]
  • Christina Chaey, Associate Editor (December 2014 – present)[20]
  • Alex Delany, Star of "Alex Eats It All" and "One of Everything", and Associate Editor (August 2014 – present)[20]
  • Matt Hunziker, Video Director, notably of "It's Alive"[20]
  • Priya Krishna, Contributing Writer
  • Brad Leone, Star of "It's Alive" and Test Kitchen Video Host, former Test Kitchen Manager (September 2011–present)[20]
  • Rick Martinez, Contributing Food Editor
  • Gaby Melian, Test Kitchen Manager (June 2016 – present)[20]
  • Chris Morocco, Star of "Reverse Engineering" and Deputy Food Editor (Feb 2011-July 2013, February 2015–present)[20]
  • Carla Lalli Music, Star of "Back-to-Back Chef" and Food Director (August 2011–present)[21]
  • Claire Saffitz, Star of “Gourmet Makes” and Contributing Food Editor (2013-August 2018, Contributor since November 2018 – present).[22]
  • Amiel Stanek, Star of "Almost Every" and Editor at Large[20]

Best New RestaurantEdit

Since 2009, Bon Appétit's Deputy and Restaurant Editor Andrew Knowlton, later joined by Senior Editor Julia Kramer, has put together a list of the Best New Restaurant in the US. The list is released annually at the end of August for the September issue that begins with 50 restaurants that is narrowed down to a Top 10 list.[23] The first two years, the list was not in a specific order.

2009[23] 2010[23]
Bar Jules
(San Francisco, CA)
Anchovies & Olives
(Seattle, WA)
Cakes & Ale
(Decatur, GA)
Bar La Grassa
(Minneapolis, MN)
Feast
(Houston, TX)
Ellerbe Fine Foods
(Fort Worth, TX)
Hungry Mother
(Cambridge, MA)
Frances
(San Francisco, CA)
Mado
(Chicago, IL)
Hatfield's
(Los Angeles, CA)
No. 7
(Brooklyn, NY)
Laurelhurst Market
(Portland, OR)
Olivia
(Austin, TX)
Marea
(New York, NY)
Spring Hill
(Seattle, WA)
Menton
(Boston, MA)
The Greenhouse Tavern
(Cleveland, OH)
Miller Union
(Atlanta, GA)
Woodberry Kitchen
(Baltimore, MD)
The Purple Pig
(Chicago, IL)
Rank 2011[23] 2012[23] 2013[23] 2014[23] 2015[23] 2016[23] 2017 2018 2019
1 Husk
(Charleston, SC)
State Bird Provisions
(San Francisco, CA)
Alma
(Los Angeles, CA)
Rose's Luxury
(Washington, D.C.)
AL's Place
(San Francisco, CA)
Staplehouse
(Atlanta, GA)
Turkey and the Wolf
(New Orleans)
Nonesuch
(Oklahoma City, OK)
Konbi
(Los Angeles, CA)
2 Mission Chinese Food
(San Francisco, CA)
Blanca
(Brooklyn, NY)
Saison
(San Francisco, CA)
High Street on Market
(Philadelphia, PA)
Gjusta
(Los Angeles, CA)
Bad Saint
(Washington, D.C.)
Elske
(Chicago, IL)
Maydan
(Washington, D.C.)
Khao Noodle Shop
(Dallas, TX)
3 The Walrus and the Carpenter
(Seattle, WA)
Battersby
(Brooklyn, NY)
Rolf and Daughters
(Nashville, TN)
Estela
(New York, NY)
Petit Trois
(Los Angeles, CA)
Lord Stanley
(San Francisco, CA)
Mister Jiu's
(San Francisco, CA)
Ugly Baby
(Brooklyn, NY)
Longoven
(Richmond, VA)
4 Travail Kitchen and Amusements
(Robbinsdale, MN)
Luce
(Portland, OR)
Fat Rice
(Chicago, IL)
Tosca Cafe
(San Francisco, CA)
Semilla
(Brooklyn, NY)
Morcilla
(Pittsburgh, PA)
Palizzi Social Club
(Philadelphia, PA)
Freedman's
(Los Angeles, CA)
Ochre Bakery
(Detroit, MI)
5 Ruxbin
(Chicago, IL)
The Catbird Seat
(Nashville, TN)
Ava Gene's
(Portland, OR)
Westward
(Seattle, WA)
Parachute
(Chicago, IL)
Baroo
(Los Angeles, CA)
Hart's
(Brooklyn, NY)
Nyum Bai
(Oakland, CA)
The Elysian Bar
(New Orleans, LA)
6 Talula's Garden
(Philadelphia, PA)
The Bachelor Farmer & Marvel Bar
(Minneapolis, MN)
The Pass & Provisions
(Houston, TX)
Central Provisions
(Portland, ME)
Dai Due
(Austin, TX)
South Philly Barbacoa
(Philadelphia, PA)
Giant
(Chicago, IL)
Nimblefish
(Portland, OR)
Kopitiam
(New York City, NY)
7 Son of a Gun
(Los Angeles, CA)
Little Serow
(Washington, D.C.)
The Optimist
(Atlanta, GA)
Hot Joy
(San Antonio, TX)
Kindred
(Davidson, NC)
Oberlin
(Providence, RI)
Spring
(Marietta, GA)
Che Fico
(San Francisco, CA)
Tailor
(Nashville, TN)
8 M. Wells
(Long Island City, NY)
Oxheart
(Houston, TX)
Jeffrey's & Josephine House
(Austin, TX)
Thai-Kun
(Austin, TX)
Rintaro
(San Francisco, CA)
Wildair
(New York, NY)
Kemuri Tatsu-Ya
(Austin, TX)
Yume Ga Arukara
(Cambridge, MA)
Le Comptoir Du Vin
(Baltimore, MD)
9 Congress
(Austin, TX)
Bäco Mercat
(Los Angeles, CA)
The Whale Wins & Joule
(Seattle, WA)
Måurice Luncheonette
(Portland, OR)
Manolin
(Seattle, WA)
Buxton Hall
(Asheville, NC)
Nixta
(St. Louis, MO)
Drifters Wife
(Portland, ME)
Matt's BBQ Tacos
(Portland, OR)
10 Bondir
(Cambridge, MA)
Cakes & Ale
(Decatur, GA)
Aska
(Brooklyn, NY)
Grand Central Market
(Los Angeles, CA)
Milktooth
(Indianapolis, IN)
N7
(New Orleans, LA)
Brewery Bhavana
(Raleigh, NC)
Call
(Denver, CO)
The Wolf's Tailor
(Denver, CO)

Bon Appétit FoodcastEdit

Hosted byAdam Rapoport
GenreFood & Drink
UpdatesWeekly
Ep. 13 onward
Length30 Minutes
ProductionBelle Cushing
Executive Producer
Carey Polis
Project Manager
No. of episodes232
Original releaseNovember 24, 2014 – present
WebsiteBon Appétit Foodcast

In 2014, Bon Appétit launched a podcast called the Bon Appétit Foodcast.[24] The series is hosted by editor-in-chief, Adam Rapoport, and has featured notable guests such as Ina Garten, Gordon Ramsay, and Mark Bittman.[25]

Staff contributorsEdit

A number of the staff at Bon Appétit regularly appear on the podcast.

Staff Member Title Appearances
Andrew Knowlton Deputy Editor[26]
19
Alex Grossman Creative Director[26]
1
Alison Roman Senior Food Editor[26]
6
Brad Leone YouTube Content Creator[26]
2
Carla Lalli Music Food Director[26]
11
Christine Muhlke Executive Editor[26]
6
Claire Saffitz Senior Food Editor[26]
4
Dawn Perry Digital Food Editor[26]
3
Julia Kramer Senior Editor[26]
9
Meryl Rothstein Senior Editor[26]
1
Rick Martinez Contributing Food Editor[26]
2
Scott DeSimon Deputy Editor[26]
1
Amiel Stanek Assistant Editor
1
Belle Cushing Assistant Editor
1
Chris Morocco Senior Food Editor
1
Gaby Melian Test Kitchen manager
1
Alex Delany Associate Web Editor
5

Episode listEdit

List of Podcast Episodes
No. Episode Title Host Featured Voices Date
1"The Ultimate Guide to Thanksgiving"Adam RapoportKnowlton, Roman, Perry, Music, Ben SchottNovember 24, 2014 (2014-11-24)
2"It's All About the Holidays"Adam RapoportKnowlton, Kramer, Perry, Muhlke, Jenny RosenstrachDecember 16, 2014 (2014-12-16)
3"Let's Get Healthy(ish)"Adam RapoportRoman, Sara Dickerman, Gerardo GonzalezJanuary 1, 2015 (2015-01-01)
4"Get Your Super Bowl Party On"Adam RapoportKnowlton, Rothstein, Grossman, Music, Nick MangoldJanuary 20, 2015 (2015-01-20)
5"On Valentine's Day...and Mexican Food"Adam RapoportRoman, Kramer, DeSimon, Enrique OlveraFebruary 6, 2015 (2015-02-06)
6"Comfort Food and the State of the Drinking World"Adam RapoportMusic, Knowlton, Damon BoelteFebruary 24, 2015 (2015-02-24)
7"The Waffle House, Vegetable Restaurants, and Baking Tips"Adam RapoportKnowlton, Roman, Saffitz, Amanda CohenMarch 13, 2015 (2015-03-13)
8"Make a Better Salad, Food Binge in Las Vegas"Adam RapoportKnowlton, Joshua McFadden, Ike BarinholtzApril 6, 2015 (2015-04-06)
9"Never Mess Up Eggs Again, Editor-In-Chief Smackdown"Adam RapoportRoman, Music, Adam Sachs, Kerry DiamondApril 28, 2015 (2015-04-28)
10"Food Superstars Ina Garten & Gordon Ramsey"Adam RapoportKnowlton, Ina Garten, Gordon RamseyMay 8, 2015 (2015-05-08)
11"Make the Most of your Spring Veg"Adam RapoportPerry, LeoneMay 18, 2015 (2015-05-18)
12"Modern Travel Etiquette, Boozin' in Tokyo"Adam RapoportKnowlton, Ben SchottMay 27, 2015 (2015-05-27)
13"There's More to Southern Food Than Pimiento Cheese, Right?"Adam RapoportKevin Gillespie, Edward LeeJune 3, 2015 (2015-06-03)
14"David Chang, Momofuko (and Maple) Maestro"Adam RapoportDavid ChangJune 10, 2015 (2015-06-10)
15"Become a Grill Master (and Don't Fear the Fat)"Adam RapoportKnowlton, Music, Andrew Tarlow, Nick MorgensternJune 17, 2015 (2015-06-17)
16"The Absolute Best Pizza in America"Adam RapoportKnowlton, Joe BeddiaJuly 24, 2015 (2015-07-24)
17"Mark Bittman, Inc."Adam RapoportMark BittmanJuly 1, 2015 (2015-07-01)
18"How to Make a Killer Summer Pasta"Andrew KnowltonPhilip KrajeckJuly 8, 2015 (2015-07-08)
19"Your Favorite Summer Dessert (Ice Cream, Duh)"Adam RapoportRoman, Sam MasonJuly 23, 2015 (2015-07-23)
20"It's Summer. Don't Cook"Julia KramerMusic, MartinezJuly 30, 2015 (2015-07-30)
21"Gabrielle Hamilton (and a bit of Golf)"Adam RapoportGabrielle Hamilton, Gary PlayerAugust 5, 2015 (2015-08-05)
22"It's Summer, Let's Drink"Adam RapoportKnowlton, Talia BaiocchiAugust 12, 2015 (2015-08-12)
23"The Best New Restaurants in America"Adam RapoportKnowlton, KramerAugust 19, 2015 (2015-08-19)
24"Preserve and Pickle Everything (but not Quinoa)"Alison RomanKramerAugust 26, 2015 (2015-08-26)
25"Sam Kass on Cooking for the Obamas (and Lots More)"Adam RapoportSam KassSeptember 2, 2015 (2015-09-02)
26"Man Repeller's Leandra Medine"Adam RapoportLeandra MedineSeptember 10, 2015 (2015-09-10)
27"Aaron London, Chef of the Best New Restaurant in America"Adam RapoportKnowlton, Aaron LondonSeptember 16, 2015 (2015-09-16)
28"Meat Love with Chris Cosentino & Chris Shepherd"Adam RapoportChris Cosentino, Chris ShepherdSeptember 23, 2015 (2015-09-23)
29"Vivian Howard on Good Food TV"Adam RapoportKnowlton, Vivian HowardSeptember 30, 2015 (2015-09-30)
30"Rick Bayless the (Unofficial) Mayor of Chicago"Adam RapoportKramer, Rick BaylessOctober 7, 2015 (2015-10-07)
31"Korean Food is the New Hotness"Adam RapoportKnowlton, Beverly Kim, Edward KimOctober 14, 2015 (2015-10-14)
32"The Restaurant in the Jungle"Andrew KnowltonMuhlke, Eric WernerOctober 21, 2015 (2015-10-21)
33"Don't Mess with Bobby Flay's Brunch"Adam RapoportBobby FlayOctober 28, 2015 (2015-10-28)
34"Yotam Ottolenghi!!!"Adam RapoportYotam Ottolenghi, Ramael ScullyNovember 4, 2015 (2015-11-04)
35"The Queens of Modern Baking"Christine MuhlkeLiz Prueitt, Claire PtakNovember 11, 2015 (2015-11-11)
36"The Thanksgiving Spectacular"Adam RapoportMusic, Saffitz, Sam SiftonNovember 18, 2015 (2015-11-18)
37"The One and Only Nigella Lawson"Andrew KnowltonNigella LawsonNovember 25, 2015 (2015-11-25)
38"Marc Maron is a Really Good Cook"Adam RapoportMarc MaronDecember 2, 2015 (2015-12-02)
39"Magnus Nilsson, Nordic Genius"Andrew KnowltonMagnus NilssonDecember 9, 2015 (2015-12-09)
40"The Holiday Baking Episode!"Adam RapoportMusic, SaffitzDecember 16, 2015 (2015-12-16)
41"Emeril Lagasse"Adam RapoportEmeril Lagasse, KramerDecember 23, 2015 (2015-12-23)
42"The Best Things We Ate This Year"Adam RapoportKramer, Knowlton, Mulhke, Leone, StanekDecember 30, 2015 (2015-12-30)
43"Jancis Robinson"Andrew KnowltonJancis Robinson, CushingJanuary 6, 2016 (2016-01-06)
44"Healthy-ish"Christine MuhlkeSara Dickerman, MusicJanuary 14, 2016 (2016-01-14)
45"Jacques Pépin"Adam RapoportJacques PépinJanuary 20, 2016 (2016-01-20)
46"Challenge: Cook Every Meal for a Month"Julia KramerDavid TamarkinJanuary 27, 2016 (2016-01-27)
47"All About Those Super Bowl Snacks"Adam RapoportMusic, MartinezFebruary 3, 2016 (2016-02-03)
48"It's Not Valentines Day Without Molten Chocolate Cake"Adam RapoportMorocco, Muhlke, Cortney Burns, Nick BallaFebruary 10, 2016 (2016-02-10)
49"Action Bronson"Adam RapoportAction BronsonFebruary 17, 2016 (2016-02-17)
50"We're Going Retro"Adam RapoportMusic, SaffitzMarch 2, 2016 (2016-03-02)
51"City of Jonathan Gold"Adam RapoportJonathan GoldMarch 9, 2016 (2016-03-09)
52"Sean Brock, (Almost) Live from Charleston"Andrew KnowltonSean BrockMarch 16, 2016 (2016-03-16)

EditorsEdit

  • James A. Shanahan (1956–1961)
  • Alan Shearer (1961–1962)
  • Charles Walters (1962–1963)
  • Betty Paige (1963–1964)
  • W. C. Carreras (1964)
  • Floyd Sageser (1964–1965)
  • M. Frank Jones (1965–1976)
  • Paige Rense (1976–1983)
  • Marilou Vaughan (1983–1985)
  • William J. Garry (1985–2000)
  • Barbara Fairchild (2000–2010)
  • Adam Rapoport (2010–present)

See alsoEdit

ReferencesEdit

  1. ^ "Alliance for Audited Media Snapshot Report". Alliance for Audited Media. June 30, 2013. Archived from the original on January 23, 2017. Retrieved February 2, 2014.
  2. ^ a b Terrie L. Wilson (2003). "Tasty Selections: An Evaluation of Gourmet Food Magazines". Journal of Agricultural & Food Information. 5 (2): 49–66. doi:10.1300/J108v05n02_06.
  3. ^ Johnson, Leah (3 May 2017). "Hungry for More? An Analysis of Bon Appétit's Digital Brand Extension Strategies and their Potential Uses and Gratifications" (PDF). Virginia Polytechnic Institute and State University. Retrieved 31 May 2019.
  4. ^ a b Andrew Smith (January 31, 2013). The Oxford Encyclopedia of Food and Drink in America. OUP USA. p. 182. ISBN 978-0-19-973496-2. Retrieved December 11, 2015.
  5. ^ Barbara Yost (July 5, 2006). "Magazine founder had appetite for writing". The Arizona Republic. Retrieved December 11, 2015.
  6. ^ Emily Fleischaker (January 20, 2011). "Inside the Test Kitchen: Moving Day". bonappetit.com. Archived from the original on February 15, 2012. Retrieved December 30, 2011.
  7. ^ Moskin, Julia (2010-11-02). "A New Flavor for Bon Appétit". The New York Times. ISSN 0362-4331. Retrieved 2018-03-06.
  8. ^ Moskin, Julia (November 2, 2010). "A New Flavor for Bon Appétit". The New York Times. Retrieved December 30, 2011.
  9. ^ "Media Kit - Print" (PDF). Conde Nast. Archived from the original (PDF) on 12 April 2015. Retrieved 22 April 2013.
  10. ^ Elliot, Stuart (Jan 23, 2011). "An Irreverent Campaign From Bon Appétit". The New York Times. Retrieved 22 April 2013.
  11. ^ Bass, Penelope (July 9, 2019). "Q&A: Brad Leone of Bon Appetit". Imbibe Magazine. Retrieved August 23, 2019.
  12. ^ Leone, Brad; Cross, Vincent; Hunziker, Matt (21 October 2016). Brad Makes Kombucha. Bon Appetit Video (Series). Retrieved 16 August 2019.
  13. ^ a b Suchodolski, Veronica (25 February 2019). "'Bon Appétit' YouTube Series Expands Into a Streaming Service—But Will Its Audience Follow?". The New York Observer. Retrieved 16 August 2019.
  14. ^ a b Preston, Hannah (June 20, 2019). "Bon Appétit 'Gourmet Makes' Series: 40-Minute Videos Viewers Rarely Skip Through is Creating a Cult Following". Newsweek. Retrieved August 11, 2019.
  15. ^ "Gourmet Makes". Bon Appétit Videos.
  16. ^ Sung, Morgan (July 13, 2019). "Pastry chef Claire Saffitz attempts to explain what it's like to be the internet's crush". Mashable. Retrieved August 11, 2019.
  17. ^ Baxter, Hannah. "In the Kitchen with Claire Saffitz". Coveteur. Retrieved August 11, 2019.
  18. ^ "Bon Appétit, Now on Your TV". Bon Appétit. Condé Nast. Retrieved 28 May 2019.
  19. ^ Satow, Julie. "Bon Appetit Moves to a New Home and Into the Kitchen You've Always Wanted". The New York Times. Retrieved 16 September 2019.
  20. ^ a b c d e f g h i "Bon Appétit Masthead". Bon Appétit. Condé Nast. Retrieved 26 September 2019.
  21. ^ "Carla Lalli Music LinkedIn Profile". Retrieved 10 May 2019.
  22. ^ Crowley, Chris (8 February 2019). "Pastry Chef Claire Saffitz Is 'Always in the Mood to Eat'". Grub Street. Retrieved 16 August 2019.
  23. ^ a b c d e f g h i "America's Best New Restaurants of Years Past: Where Are They Now?". Bon Appetit. Retrieved 16 September 2016.
  24. ^ "A Beginner's Guide to the Best Podcasts on the Web – Part I". March 19, 2015.
  25. ^ "Bon Appétit Foodcast — Overcast". overcast.fm. Retrieved 2018-03-06.
  26. ^ a b c d e f g h i j k l "Bon Appétit Staff Page".

External linksEdit