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Bodybuilding.com is an American online retailer based in Boise, Idaho, specializing in dietary supplements, sports supplements, and bodybuilding supplements. It is one of the Internet's most-trafficked health and fitness websites, with over 1 million daily visitors.[3]

Bodybuilding.com
Subsidiary
IndustryEcommerce, Fitness Industry
FoundedFebruary 16, 1999; 19 years ago (1999-02-16)[1]
HeadquartersBoise, Idaho, U.S.
Key people
CEO Jas Krdzalic
ProductsDietary supplements
Number of employees
450
ParentVitalize, LLC. (Liberty Expedia Holdings)[2]
Websitebodybuilding.com

Aside from its commercial responsibilities, Bodybuilding.com publishes daily editorial content, training plans, and streams live broadcasts of major bodybuilding competitions. It also operates its own fitness-themed social network, BodySpace, with over 2.7 million active members.[4] The success of the website has led to a number of proprietary sports nutrition products and accessories being developed and sold under its name.[5]

In September 2015, the CEO and founder Ryan DeLuca stepped down from his role, announcing he would be succeeded on an interim basis by Liberty Media CFO Chris Shean.[6]

Contents

HistoryEdit

Bodybuilding.com grew out of wholesale-creatine.com, an online storefront created by teenage web marketer and amateur bodybuilder Ryan DeLuca in 1997, to capitalize on the rising popularity of creatine supplements.[7][8][9] After two years of success, usually filling orders out of his garage, DeLuca purchased the domain Bodybuilding.com for $20,000, at age 21.[10] The site went live on April 13, 1999 and within a year also launched teenbodybuilding.com. While teenbodybuilding.com flourished with articles and writings by some of the most successful teen bodybuilders of the time like Layne Norton, Anthony Church, and others, it was eventually merged into the primary domain name, bodybuilding.com[11][12]

After years of rapid growth, a majority stake in Bodybuilding.com was acquired in July 2006 by Milestone Partners for an undisclosed amount.[13] That same year, Inc. Magazine ranked DeLuca number five on its list "30 Under 30: America's Coolest Entrepreneurs."[14] In January 2008, Liberty Media Corporation acquired a controlling stake in Bodybuilding.com for more than $100 million.[15] DeLuca stayed on as the company's CEO.

 
Bodybuilding.com corporate headquarters, Boise, ID

As of 2014, Bodybuilding.com is a nine-time honoree on the Inc. 5000 ranking of America's fastest-growing companies, with a reported revenue in 2013 of $420 million.[16] It has 785 employees working at 4 locations, including distribution centers in North Las Vegas, NV; New Berlin, WI; Shiremanstown, PA; and Bedfordshire, U.K.[17] The corporate headquarters is also located in Boise, along with the company's customer service call center.

In 2013, the company donated the equipment for Boise's first outdoor gym, located in Ann Morrison Park.[18]

Misidentified drugsEdit

In 2007, an FDA agent purchased several dietary supplements from the company which were determined to contain anabolic steroids. In May 2012, Bodybuilding.com was fined $7 million, and as part of the settlement, CEO DeLuca and his brother Jeremy were both fined $600,000 for selling misbranded drugs.[19][20]

Ryan Deluca Steps DownEdit

In September 2015, Founder and CEO Ryan Deluca suddenly announced he would be stepping down from his position as CEO.[21]

Vitalize, LLC.Edit

In 2015, Liberty Interactive spun off Bodybuilding.com and its stake in Expedia into a new company, Liberty Expedia Holdings.[22] In December 2016 after a massive layoff,[23] Bodybuilding.com reorganized to form 4 different companies/brands.

Vitalize, LLC owns and operates multiple brands dedicated to health, fitness & nutrition. Bodybuilding.com is both the leading e-commerce site and publisher for sports, fitness and nutritional supplements, with over 30 million fitness enthusiasts visiting each month. Nourish + Bloom is a comprehensive lifestyle program offering premium wellness nutritional supplements for the ultra active achieving woman of today. WeMotivate is an ad agency and content production studio with deep expertise and total focus on fitness and health. Verity Brands is a food technology and manufacturing company focused on functional food and nutritional supplements.

Jas Krdzalic acts as CEO of Vitalize, and Bodybuilding.com.[24]

Contest broadcastsEdit

Since 2007, Bodybuilding.com has streamed free online broadcasts of the world's two largest bodybuilding and fitness and figure competitions, Joe Weider's Olympia Weekend and Arnold Schwarzenegger's Arnold Classic, now known as the Arnold Sports Festival.[25] At the Olympia Weekend, the events broadcast include the Mr. Olympia and Ms. Olympia competitions, as well as the 212 Olympia Showdown, Fitness Olympia, Figure Olympia, and since 2013, the Men's Physique Showdown and Women's Physique Showdown. At the Arnold Sports Festival, broadcasts cover the Arnold Classic bodybuilding competition and, since 2014, the Arnold Classic 212 for men, and the Ms. International, Fitness International, and Figure International, and Bikini International for women.

Bodybuilding.com's commentators at these events include former and current physique competitors and analysts such as Dave Farra, Larry Pepe, Bob Cicherillo, Dan Solomon, Lou Ferrigno, Ronnie Coleman, Nicole Wilkins-Lee, and Layne Norton, among others. In addition to analysis and play-by-play, the broadcasts include interviews with current and former competitors and a Webcast Fan's Choice Award.

ForumEdit

Bodybuilding.com operates one of the Internet's most-trafficked forums, with over 7 million members contributing well over 100 million posts to date.[26]

See alsoEdit

ReferencesEdit

  1. ^ "Bodybuilding.com WHOIS, DNS, & Domain Info - DomainTools". WHOIS. Retrieved 2016-07-13.
  2. ^ Liberty Expedia Holdings
  3. ^ "Bodybuilding.com achievements". www.bodybuilding.com. Retrieved 17 November 2014.
  4. ^ "Bodybuilding.com achievements". www.bodybuilding.com. Retrieved 17 November 2014.
  5. ^ "Bodybuilding.com products". www.bodybuilding.com. Retrieved 12 November 2015.[permanent dead link]
  6. ^ "Bodybuilding.com founder DeLuca steps down". Idaho Statesman. 5 October 2015.
  7. ^ DeLuca, Ryan. "Ask a guy who started Bodybuilding.com anything, part I". Retrieved 17 November 2014.
  8. ^ "Catching Up with the 2006 30 Under 30 Alumni, Leading Your Company Article - Inc. Article". Retrieved 2007-11-20.
  9. ^ DeLuca, Ryan. "Ask a guy who started Bodybuilding.com anything, part II". Retrieved 17 November 2014.
  10. ^ DeLuca, Ryan. "Ask a guy who started Bodybuilding.com anything, part III". Retrieved 17 November 2014.
  11. ^ DeLuca, Ryan. "Ask a guy who started Bodybuilding.com anything, part III". Retrieved 17 November 2014.
  12. ^ Church, Anthony. "About Fitness Expert Anthony Church". Retrieved 13 April 2017.
  13. ^ "Milestone Completes Sale of Bodybuilding.com". Milestone Partners. Retrieved 17 November 2014.
  14. ^ "Bodybuilding.com CEO ranked number five in America's Coolest Young Entrepreneurs!". Bodybuilding.com.
  15. ^ Ando, Ritsuko (2008-01-07). "Liberty Media buying Bodybuilding.com stake: report". Reuters. Retrieved 2008-01-10.
  16. ^ "Startup Grind: Ryan DeLuca, CEO of Bodybuilding.com". Startup Grind. Archived from the original on 2014-10-12. Retrieved 17 November 2014.
  17. ^ "Bodybuilding.com achievements". www.bodybuilding.com. Retrieved 17 November 2014.
  18. ^ "Boise's first outdoor gym opens Thursday in Ann Morrison Park". KTVB News Channel 7 Boise. Retrieved 17 November 2014.
  19. ^ Roberts, Bill. "Bodybuilding.com agrees to pay $7 million fine for violating Food and Drugs act". Idaho Statesman. Retrieved 19 February 2013.
  20. ^ "US FDA Criminal Investigations- May 22, 2012: Bodybuilding.com, LLC, Ryan Deluca, and Jeremy DeLuca Plead Guilty in Federal Court to Violating FDCA". Retrieved 2012-09-28.
  21. ^ "Bodybuilding.com founder DeLuca steps down". idahostatesman. Retrieved 2016-05-03.
  22. ^ "Liberty Interactive to spin off CommerceHub, Liberty Expedia". Reuters. 2015-11-12. Retrieved 2017-09-24.
  23. ^ TEGNA. "Bodybuilding.com lays off about 90 in Boise". KTVB. Retrieved 2016-12-29.
  24. ^ "Jas Krdzalic LinkIn".
  25. ^ Bodybuilding.com. "Bodybuilding.com Announces Exclusive 2014 Olympia Webcast". www.bodybuilding.com. Retrieved 17 November 2014.
  26. ^ "Forum Rankings". Retrieved 17 November 2014.