Blu (Italian company)

Blu S.p.A. was an Italian telecommunications company operating in the mobile telephony sector. It was active between 1999 and 2002.

Blu S.p.A.
TypeSocietà per azioni
IndustryMobile telephony
Founded19 April 1999; 22 years ago (19 April 1999)
DefunctOctober 8, 2002 (2002-10-08) (transfer to other companies)
Headquarters,
Area served
Italy
ProductsTelephony, Internet, mobile telephony
Number of employees
1900 (2001)
Websitewww.blu.it

HistoryEdit

The company was founded in 1999, through a partnership between Società Autostrade (through Sitec, 32%), British Telecom (20%), Benetton (through the financial Edizione Holding,[1] 9%), Mediaset (9%), Distacom (9%), BNL (7%), Italgas (7%), Caltagirone (7%) and Palatinus.[2][3][4][5] Its slogan was "Il futuro che non c'era" ("The future that was not there").

Its service began on May 15, 2000,[4] using license number 61, issued shortly after the launch by the Italian Ministry of Communications. The services were valid for communications through the GSM system on the 1800 MHz frequency band; the signal with its own network was initially irradiated only in Milan while, in the rest of Italy, the transmission occurred within the GSM network of other operators thanks to national roaming agreements.[6]

With 430,000 users in September 2000,[7] the company exceeded its initial target of 350,000 customers by the end of the year.[8] Also,the disagreement between British Telecom and the other shareholders with regard to distributing shares[8] put the company's participation in the auction for the awarding of UMTS licenses, which were initially confirmed,[9] in question. They were withdrawn on October 23.[10] The case involved judicial trials that ended in January 2001 when the Lazio Regional Administrative Court annulled the government confiscation of the surety of 4 trillion lire.[11][12]

In December 2000, the company continued its development, launching a GPRS service[13] which exceeded one million users in March 2001.[14] In August of the same year, the company acquired the license for fixed telephony. Despite the continued expansion, with 1,600,000 customers at the end of 2001 and a market share of new activations of 13%,[15] the first defections began among the company's partners. Edition renounced its shares in September 2001 after entry into the Telecom Italia group, and Mediaset followed in when it sold its shares in December 2001 to British Telecom.[2][3]

The company entered a phase of progressive demobilization. On August 6, 2002, the board of directors gave the go-ahead to the company break-up, opting for the sale of the customer base (4% of the Italian market) and brand to Wind,[16] its mobile telephone systems to TIM,[17] Wind[16] and Vodafone Omnitel, the share capital at TIM and other branches of the company at H3G.[17]

Blu transferred its assets to other companies on October 8, 2002.[18]

ReferencesEdit

  1. ^ "Ue. L'Antitrust d'accordo: lo spezzatino di Blu si può fare. Vendendo agli altri gestori di telefonia". 17 February 2015. Archived from the original on 17 February 2015.
  2. ^ a b "Press release" (PDF). www.mediaset.it.
  3. ^ a b "la Repubblica/lf_titoli_in_primo_piano: Mediaset esce da Blu". www.repubblica.it.
  4. ^ a b "Lunedì l'esordio del quarto operatore mobile Telefonini: arriva Blu con 4 offerte tariffarie - La Nuova Sardegna".
  5. ^ "BLU: COMPAGNIA NATA CON SLOGAN IL FUTURO CHE NON C'ERA". www1.adnkronos.com.
  6. ^ "BLU: LA STORIA - 4 ANNI VISSUTI CERCANDO 'FUTURO CHE NON C'ERA'". www1.adnkronos.com.
  7. ^ "Attenzione - Borsa Italiana" (PDF). www.borsaitaliana.it.
  8. ^ a b "la Repubblica/economia: Blu, e' scontro tra gli azionisti". www.repubblica.it.
  9. ^ "la Repubblica/economia: Parte la gara Umts partecipa anche Blu". www.repubblica.it.
  10. ^ "la Repubblica/economia: Umts, Blu si ritira l'asta fallisce". www.repubblica.it.
  11. ^ "la Repubblica/economia: Umts, il Tar annulla la sanzione a Blu". www.repubblica.it.
  12. ^ "Umts. Tar: perché abbiamo annullato la maximulta a Blu". 17 February 2015. Archived from the original on 17 February 2015.
  13. ^ "la Repubblica/economia: Gprs, sul mercato il cellulare per navigare (piano) su Internet". www.repubblica.it.
  14. ^ "Info sheet". www.telefonino.net.
  15. ^ "BLU: COMPAGNIA NATA CON SLOGAN IL FUTURO CHE NON C'ERA (3)". www1.adnkronos.com.
  16. ^ a b "Wind acquisisce il ramo d'azienda di Blu". www.cellularitalia.com.
  17. ^ a b "La Repubblica/economia: Telefonia, Tim compra Blu Addio al quarto gestore". www.repubblica.it.
  18. ^ "Blu: spenta definitivamente la Rete Blu". www.cellularitalia.com.

External linksEdit

Official website