Beyond Meat is a Los Angeles-based producer of plant-based meat substitutes founded in 2009 by Ethan Brown. The company's products became available across the United States in 2013. In May 2016, it released the first plant-based burger to be sold in the meat section of grocery stores, on an international basis. The company has products designed to replace beef and pork sausage.
|Traded as||NASDAQ: BYND|
El Segundo, California, U.S.
|Revenue||US$33 million (2017), 87.9 million 2018|
Number of employees
|400 (June 29, 2019)|
The company was founded as a California-based startup by Ethan Brown in 2009. The company has received venture funding from Kleiner Perkins, Obvious Corporation, Bill Gates, Biz Stone, the Humane Society and Tyson Foods. The company began selling its chicken-free mock chicken products in Whole Foods supermarkets across the US in April 2013. In 2014, it developed a beef product.
In June 2018, the company opened its second production facility in Columbia, Missouri, resulting in a three-fold increase of the company's manufacturing space. The company also claimed to have 27,000 different points of distribution for their products in the United States. In July, the company was rolling out their products to 50 international markets, partnering with Tesco in the UK and Tim Hortons  and A&W in Canada. In July 2019, Dunkin' Donuts announced that they would begin selling breakfast sandwiches using the Meatless Sausage product in Manhattan, with plans for national distribution.
In March 2019, Don Lee Farms filed a civil suit against Beyond Meat. Don Lee alleges breach of contract, and further charges the company with problems "regarding inadequate food safety protocols."
As of July 2019, Beyond Meat had a market value of US $11.7 billion, following a value of $3.8 billion on the day of its initial public offering, May 2, 2019. Beyond Meat trades on the United States NASDAQ exchange under the symbol, BYND.
The company develops and manufactures a variety of protein-based food products. The vegan meat substitutes are made from mixtures of pea protein isolates, rice protein, mung bean protein, canola oil, coconut oil, and other ingredients like potato starch, apple extract, sunflower lecithin, and pomegranate powder with a range of vitamins and minerals. Beef products that "bleed" are achieved by using beet juice.
The ingredients are mixed and fed into a food extrusion machine that cooks the mixture while forcing it through a specially designed mechanism that uses steam, pressure, and cold water to form the product's chicken-like texture.
As of 2014[update], the company's product offerings consisted of Beyond Chicken and Beyond Beef. The company's two flavors of imitation ground beef product are made from pea proteins, canola oil, and various seasonings.
The company announced in 2014 that it had begun development and testing of a new product called The Beast. The vegetable protein-based burger patties were taste tested by The New York Mets during a pregame event.  The vegan and soy-free burger patty The Beast was released in February 2015.
In May 2016, the company released the first plant-based burger to be sold alongside beef, poultry and pork in the meat section of the grocery store.
In December 2017, a vegan alternative to pork sausage, Beyond Sausage, was announced. The three varieties of "sausage" were called Bratwurst, Hot Italian, and Sweet Italian. As of July 2019, the company was producing plant-based products for burgers, beef, beef crumbles, and sausage.
In August 2019, a KFC restaurant in Atlanta, tested Beyond Fried Chicken as a menu option. The product sold out in 5 hours, and sold more compared to one week of popcorn chicken sales. A tweet by KFC after the product had sold out described it as a "Kentucky Fried Miracle".
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- Media related to Beyond Meat at Wikimedia Commons