Best of the Best PLC

Best of the Best PLC (BOTB) is a dream car and lifestyle competition (gambling) company that has been operating in major UK airports since 1999.[1] The company gives two Dream Cars away every week, and to date has given away over £33m worth of prizes. In 2018, BOTB also launched a separate weekly lifestyle competition giving away cash, luxury watches and motorbikes.[2] Customers buy tickets for the prize they want to win and play Spot the ball.[3] The person closest to where an independent panel of judges deem the centre of the ball to be wins the car that week.[4] BOTB is a UK registered company[5] and is listed on the AIM London Stock Exchange.[6] The headquarters are in Fulham, London.[7]



William Hindmarch founded BOTB in 1999, a graduate from the University of Durham,[8] and serves as its Managing Director and CEO.[9] His sister is bag designer Anya Hindmarch.[10]

BOTB first launched at Heathrow Airport, where a Porsche 911 was put on display.[11] BOTB operated from stands at major airports including London Gatwick North and South Terminals,[12] and Birmingham Airport for almost twenty years before becoming an online-only competition.[13]


To date more than 515 people worldwide have won a car with BOTB.[14] The cars won include Range Rovers,[15] Audis,[16] Aston Martins,[17] Jaguars,[18] Porsches,[19] and Maseratis.[20]

Charity donationsEdit

BOTB has made over 80 charitable donations to a wide range of both national and international charities.[21] These include Cancer Research,[22] Sparks,[23] and Great Ormond Street Hospital.[24]


BOTB has collaborated with ex-stig Top Gear Stig Ben Collins,[25] and F1 racing driver David Coulthard who was an ambassador for BOTB from 2012 until March 2015.[26] Ex-England footballer Sol Campbell has regularly judged the competition since 2014.[27] In March 2016 Virgin Radio DJ Christian Williams took over from William Hindmarch as BOTB's YouTube presenter.[28]


  1. ^ "BOTB / About The Company / Locations". Archived from the original on 2015-07-13.
  2. ^ "BOTB FAQ's". Archived from the original on 2015-07-13.
  3. ^ "Jaguar Winner Is The Best Of The Best After His £92,000 Prize". The Argus. September 2014.
  4. ^ "BOTB FAQ's". Archived from the original on 2015-07-13.
  5. ^ "Find A Company - Companies House Website".
  6. ^ "BOTB BEST OF THE BEST PLC ORD 5P". London Stock Exchange - Company Summary.
  7. ^ "London Company Look-Up".
  8. ^ "William Hindmarch CEO". LinkedIn.
  9. ^ "Best of the Best PLC". Bloomberg Business.
  10. ^ "The Queen Of Cozy Cool". Vanity Fair.
  11. ^ "Best of the Best". Motorsport.
  12. ^ "Store Finder - Best of the Best". Gatwick Airport. Archived from the original on 2015-07-13. Retrieved 2015-07-13.
  13. ^ "Best of the Best". Birmingham Airport.
  14. ^ "Winners Portal - 2015".
  15. ^ "DAD WINS £61K 4X4". Article (January 1, 2015). The Sun Newspaper.
  16. ^ "Audi RSQ3 worth £46k handed over to Best of the Best winner". Get Surrey.
  17. ^ "Islander shocked when £85,000 sports car prize is delivered to his workplace". Jersey Evening Post.
  18. ^ "Woman trumps Jaguar win with Aston". Irish Independent.
  19. ^ "Wow: what it looks like to win a £45k Porsche". The Argus.
  20. ^ "Ramsgate man wins £92,000 dream car". Isle of Thanet Gazette. Archived from the original on 2015-07-13. Retrieved 2015-07-13.
  21. ^ "BOTB Charity Page". Archived from the original on 2015-07-13.
  22. ^ "Cancer Research - Letter of Acknowledgement" (PDF). Archived from the original (PDF) on 2015-09-23.
  23. ^ "Letter of acknowledgement - Sparks" (PDF). Archived from the original (PDF) on 2015-09-23.
  24. ^ "Letter of acknowledgement Great Ormond Street" (PDF). Archived from the original (PDF) on 2015-07-13.
  25. ^ "Some Say". Race Tech International. Race Tech Magazine. Archived from the original on 2015-07-13.
  26. ^ "David Coulthard Meets…". Best of the Best Blog.
  27. ^ "Play Spot The Ball - As Judged By Ex-Footballer Sol Campbell". BOTB.
  28. ^ "shocked-new-driver-scoops-95000-9426001".

External linksEdit