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Bernini is a men's fashion company based in Beverly Hills that was popularized in the 1990s and expanded rapidly into multiple stores.[1][2] The clothing was sold out of a boutique store on Rodeo Drive before adding multiple locations there and elsewhere.[1][2][3] Bernini's stores were known as offering "the very best menswear", with some branches selling custom-made suits.[3] Pricing for a suit, shirt, and shoes could run into the thousands of dollars.[1]

Visitors to the line's many stores included celebrities like rapper Puff Daddy and basketball player Michael Jordan.[1][4] Bernini suits were worn on-air by Love Connection television show host Chuck Woolery, who was provided the suits by the company, as noted by the program announcer at the end of each show.[5]

By 1998, Bernini had expanded to three locations on Rodeo Drive, including the original store at 346 N. Rodeo, Bernini Sport at 326 N. Rodeo, and Bernini Couture at 355 N. Rodeo[6]—leading to the facetious observation that Rodeo Drive was "threatening to become 'Bernini Drive'".[2]

The company opened locations in large outlet shopping centers, like in Cabazon, California.[7] In the late 1990s, the company opened "Off Rodeo Drive Beverly Hills" multi-brand superstores inside of Mills Corporation shopping centers, including in Ontario, California (Ontario Mills), suburban Houston, Texas (Katy Mills), and suburban Dallas-Fort Worth (Grapevine Mills).[8][9][10] The "Off Rodeo Drive" properties consisted of a corridor replicating the actual Rodeo Drive of Beverly Hills, with separate doorways leading to mini-stores for clothing brands such as Calvin Klein, Donna Karan, Gianni Versace, Hugo Boss, Moschino, Shauna Stein, Giorgio Armani, and Bernini.[8][9][10][11]

As of 2009, Bernini also operated a number of shops in Las Vegas, including a Bernini and "the fancy men's clothing store"[4] Bernini Collections at Caesars Palace Forum shops, a Bernini Couture at Caesars Palace Appian Way shops, and The Bernini Collezioni at the MGM Grand, selling items from other companies including Brioni, Canali, Versace, Hugo Boss, and Zegna.[3]

Bernini's owner is Yousuf Tar, who previously owned a clothing boutique in South Africa and Burton's of Santa Monica.[12][13][5][14]

Tar, a billionaire, has been known in the region for his residence, a Bel Air mansion nicknamed the 'Tar Mahal' or the 'Chateau d'Or', which was nearly purchased by Michael Jackson shortly before the entertainer's death in 2009.[5][14][15]


  1. ^ a b c d Curry, Mark (2009). Dancing with the Devil: How Puff Burned the Bad Boys of Hip-Hop. NewMark Books. p. 111. ISBN 9780615276502.
  2. ^ a b c Huver, Scott; Kaczinski Dunn, Mia (2001). Inside Rodeo Drive: The stores, the stars, the story. Angel City Press. p. 82. ISBN 9781883318475.
  3. ^ a b c Fodor's Las Vegas 2009. Random House. p. 199. ISBN 9781400007028.
  4. ^ a b "Jordan misses Bennett's show". Rome News-Tribune. Associated Press. August 31, 1997. p. 10-B.
  5. ^ a b c David, Mark (October 28, 2009). "Was Michael Jackson House Hunting Before He Passed on to the Great Gloved One in the Sky?". Retrieved March 22, 2019.
  6. ^ "Find hidden treasure on the most famous Famous Street of all". Los Angeles Magazine. August 1998. p. 58.
  7. ^ "NRB Shopping Center Directory". National Research Bureau. 2004. Retrieved March 22, 2019.
  8. ^ a b Manning, Sue (November 26, 1997). "California Mall a 'Mighty' Big Draw". The Associated Press. Retrieved March 22, 2019.
  9. ^ a b Elder, Laura (March 1, 1998). "Megamall unveils tenant mix, Virgin finally arrives in Katy". Houston Business Journal. Retrieved March 22, 2019.
  10. ^ a b Mirabella, Lorraine (July 11, 1999). "Shop for the fun of it; Malls: The line between shopping and entertainment is often blurred at the new Mills Corp. malls; Anne Arundel County will have a groundbreaking for one Thursday". The Baltimore Sun. Retrieved March 22, 2019.
  11. ^ Pine, B. Joseph; Gilmore, James H. (2000). La economía de la experiencia: el trabajo es teatro y cada empresa es un escenario (in Spanish). Ediciones Granica. p. 277. ISBN 9789685015257. Retrieved March 22, 2019.
  12. ^ D&B Million Dollar Directory: America's Leading Public & Private Companies. 1. Dunn & Bradstreet. 1999. p. 521. Retrieved March 22, 2019.
  13. ^ "Company Overview of Bernini, Inc". Bloomberg LP. Retrieved March 22, 2019.
  14. ^ a b Menkedick, Sarah (July 2014). "Good Pilgrims: Why Mexican immigrants are moving back home". Harper's. Retrieved March 22, 2019.
  15. ^ Steeples, Matthew (2013). "Tarred by Paparazzi: The bonfire sale of a monster of a mansion that has had a $15 million price reduction". The Steeple Times. Retrieved March 22, 2019.